RJJ Tower
Cookies N Cream, OG Sin, Tart Pops
RJJ Uintah
Banana Kush, OG Sin, Sunset Drive
ROCKY MOUNTAIN - RIDGWAY
Bananaghani, Cherry Punch, Ice Milk, Purple Papaya Punch, Strawberry Banana, Sundae Float, Sunset Drive, Wookie Fruit
ROCKY ROAD AURORA
Blue Sherbet, Bubba Berry, Gas Tanker, Gelato 41, Item #9, Milky Weigh
ROOTS RX BASALT
Sour Melon
ROOTS RX Leadville
Bananaghani, Bubba Berry, Slurricane, Sour Diesel, Sour Melon
Rocky Mountain Cannabis Craig
Bananaghani, Strawberry Banana
Rocky Mountain Cannabis Dinosaur
Bananaghani, Cherry Punch, Purple Papaya Punch, Strawberry Banana, Sundae Float, Sunset Drive, Wookie Fruit
Rocky Mountain Cannabis Trinidad
Gas Tanker, Item #9, Lucky Charms, Peach Crescendo, Slurricane, Sour Diesel, Sour Melon, Strawberry Banana, Sueno, Tart Pops
Rocky Road Remedies Thornton
Birthday Cake, Blue Sherbet, Bubba Berry, Cookies N Cream, Gas Tanker, Gelato 41, Ice Milk, Item #9, Milky Weigh, Peach Crescendo, Peach Kush, Sour Melon, Sueno, Veritas Cookies, Wookie Fruit
Roots RX Aspen
Bubba Berry, Slurricane, Sour Melon
SIMPLY PURE
Peach Kush, Sour Diesel, Sour Melon, Strawberry Banana, Super Sour Lemon, Tart Pops
SOLACE MEDS LLC - FC
Bubba Berry, Cookies N Cream, Ice Milk, Item #9, Peach Crescendo, Peking Duck, Sour Melon
Solace Meds - WR
Bubba Berry, Ice Milk, Item #9, Peach Crescendo, Peking Duck, Sour Melon, Tart Pops
Solace Meds Broadway
Bubba Berry, Ice Milk, Peach Crescendo, Peking Duck
Solace Meds Colfax
Gelato 41, Ice Milk, Peach Crescendo, Peking Duck
Solace Meds FOCO Medical
Big Bubba Diesel, Cookies N Cream, Garlic Breath, OG Sin, Sueno, Sunset Drive
Standing Akimbo
Apple Fritter, Bubba Berry, Garlic Breath, Gas Tanker, Milky Weigh, Slurricane, Sunset Drive, Tart Pops
Steel City Meds
Big Bubba Diesel, OG Sin, Sunset Drive
THE FARM
Bubba Berry, Milky Weigh, Slurricane, Tart Pops
THE TUMBLEWEED DISPENSARY Parachute
Apple Fritter, Peach Kush, Peking Duck
The 404
Bananaghani, Bubba Berry, Gas Tanker, Sour Diesel, Strawberry Banana, Sueno
The Dispo (REC)
Blue Sherbert, Bubba Berry, Garlic Cookies, Item #9, Koko Puffs, Lucky Charms, Peach Crescendo, Peach Kush, Peking Duck, Slurricane, Sour Diesel, Sour Melon, Strawberry Banana, Strawberry Milk, Sueno, Sunset Drive, Super Sour Lemon
The Green Solution Distribution Center
Bubba Berry, Dosidos, Poon Tang Pie, Purple Papaya Punch, Slurricane, Sour Diesel, The Sauce
The Underground Station
Bananaghani, Bubba Berry, Gas Tanker, Slurricane, Sour Diesel, Strawberry Banana
Trill - Unity Rd.
Banana Kush, Big Bubba Diesel, Item #9, Lucky Charms, Sueno
Tumbleweed - Steamboat
Bubba Berry, Peach Kush, Slurricane, Sunset Drive
Tumbleweed Carbondale
Bubba Berry, Peach Crescendo, Peach Kush
Tumbleweed Debeque
Bubba Berry, Lucky Charms, Peach Crescendo, Peach Kush, Peking Duck, Slurricane, Sour Diesel, Strawberry Banana, Sunset Drive, Super Sour Lemon
Tumbleweed Frisco
Apple Fritter, Peach Kush, Sour Melon, Strawberry Guava
Twin Peaks - REC
Blue Sherbert, Item #9, Lucky Charms, Peach Kush, Slurricane, Sour Melon, Strawberry Banana
VERTS
Bananaghani, Blue Sherbert, Bubba Berry, Item #9, Lucky Charms, Peach Kush, Slurricane, Sour Diesel, Sour Melon, Strawberry Banana, Super Sour Lemon
Verts
Strawberry Milk, Sunset Drive
5280 Weedery MED E 45th 402-01237
Apple Fritter, Banana Kush, Big Bubba Diesel, Cherry Punch, Cookies N Cream, Garlic Breath, Koko Puffs, OG Sin, Sour Diesel, Tart Pops, Veritas Cookies
A Wellness Center
Banana Kush, Big Bubba Diesel, Cherry Punch, Garlic Breath, OG Sin, Pineapple Blast, Sunset Drive
BOULDER WELLNESS CENTER LLC
Blue Sherbert, Durban Kush , Item #9, Lucky Charms, Square Grouper, Strawberry Banana
BUDDY BOY - Walnut St
Bananaghani, Blue Sherbert, Lucky Charms, Slurricane, Sour Diesel, Strawberry Banana, Super Sour Lemon
Boulder Wellness Center
Banana Kush, OG Sin, Sour Diesel, Strawberry Milk, Sunset Drive
CANNACO
Ice Milk, Milky Weigh, Sour Diesel, Strawberry Banana, Super Sour Lemon, Wookie Fruit
COLORADO HARVEST COMPANY BROADWAY
Bubba Berry, Item #9, Peach Crescendo, Peach Kush, Peking Duck, Sour Melon, Strawberry Banana
COLORADO HARVEST COMPANY KALAMATH
Apple Fritter, Bananaghani, Blue Sherbert, Blue Sherbet, Bubba Berry, Garlic Breath, Gas Tanker, Item #9, Milky Weigh, Peach Kush, Peking Duck, Slurricane, Strawberry Banana, Super Sour Lemon, Tart Pops
COLORADO HARVEST COMPANY YALE
Bananaghani, Bubba Berry, Garlic Breath, Gas Tanker, Gelato 41, Item #9, Lucky Charms, Peach Crescendo, Peach Kush, Peking Duck, Slurricane, Sour Diesel, Sour Melon, Strawberry Banana, Sunset Drive, Tart Pops
Canna Cabinet
Bananaghani, Birthday Cake, Blue Sherbert, Bubba Berry, Durban Kush , Garlic Breath, Gelato 41, Item #9, Lucky Charms, Milky Weigh, OG Sin, Peach Crescendo, Peach Kush, Peking Duck, Slurricane, Sour Diesel, Sour Melon, Square Grouper, Strawberry Banana, Sundae Float, Sunset Drive, Super Sour Lemon, Veritas Cookies
Cherry Peak
Bananaghani, Blue Sherbert, Bubba Berry, Dosidos, Gelato 41, Item #9, Lucky Charms, Milky Weigh, Peach Crescendo, Peach Kush, Slurricane, Sour Diesel, Sour Melon, Strawberry Banana, Super Sour Lemon, Veritas Cookies
Eclipse Cannabis Company
Peach Kush, Peking Duck, Sour Melon, Square Grouper
Elevated
Birthday Cake, Bubba Berry, Peach Kush, Sour Melon, Sueno, Veritas Cookies
Emerald Fields - Glendale
Blue Sherbert, Bubba Berry, Item #9, Lucky Charms, Peach Crescendo, Peach Kush, Peking Duck, Slurricane, Sour Diesel, Super Sour Lemon
Emerald Fields - Manitou
Bananaghani, Blue Sherbert, Bubba Berry, Gas Tanker, Ice Milk, Item #9, Peach Crescendo, Peach Kush, Peking Duck, Purple Papaya Punch, Slurricane, Sour Diesel, Sour Melon, Strawberry Banana, Strawberry Guava, Tart Pops, Veritas Cookies
FREEDOM ROAD
Blue Sherbert, Lucky Charms, Slurricane, Sour Diesel
Freedom Road Garden Main LLC
Blue Sherbert, Lucky Charms, Slurricane, Sour Diesel, Super Sour Lemon
Growlife
Banana Kush, Cherry Diesel, Colorado Cool Aid, Koko Puffs, OG Sin
High Plainz Strains 2
Apple Fritter, Bananaghani, Blue Sherbert, Blue Sherbet, Bubba Berry, Durban Kush , Gelato 41, Ice Milk, Item #9, Lucky Charms, Milky Weigh, Poon Tang Pie, Slurricane, Sour Diesel, Strawberry Banana, Strawberry Milk, Super Sour Lemon, Tart Pops, The Sauce
Higher Grade 38th
Cookies N Cream, Milky Weigh, Strawberry Milk, Tart Pops
Higher Grade Medical (at Galena)
Big Bubba Diesel, Cookies N Cream, Miracle Alien Cookies, Strawberry Milk, Tart Pops
KIND CARE OF COLORADO LLC
Item #9, Peach Kush, Slurricane, Sour Melon, Strawberry Banana
Karma
Birthday Cake, Bubba Berry, Gelato 41, Item #9, Peking Duck, Sour Melon, Sueno, Veritas Cookies
Kinfolk Farms
Gas Tanker, Lucky Charms, Peach Crescendo, Sour Melon, Super Sour Lemon
LIVE GREEN - SHERIDAN
Big Bubba Diesel, Gas Tanker, Item #9, Koko Puffs, Peach Crescendo, Peach Kush, Peking Duck, Slurricane, Sour Diesel, Sour Melon, Sueno
LOVA - Aurora
Item #9, Peach Crescendo, Peking Duck
LOVA - Colfax
Item #9, Peach Crescendo, Peking Duck
LOVA - Edgewater
Item #9, Peach Crescendo, Peking Duck
MAGNOLIA ROAD - Boulder
Apple Fritter, Bananaghani, Blue Sherbert, Blue Sherbet, Bubba Berry, Cookies N Cream, Durban Kush , Gelato 41, Ice Milk, Lucky Charms, Milky Weigh, Peach Kush, Purple Papaya Punch, Slurricane, Sour Diesel, Square Grouper, Strawberry Banana, Strawberry Guava, Super Sour Lemon, Tart Pops, Wookie Fruit
Maikoh Holistics
Milky Weigh, Peach Kush, Slurricane
Makena
Item #9, Milky Weigh, Peach Kush, Sour Melon
NATIVE ROOTS BOULDER
Lucky Charms, Peach Kush, Sour Diesel, Strawberry Banana
NATIVE ROOTS DILLON
Bananaghani, Gelato 41, Lucky Charms, Milky Weigh, Purple Papaya Punch, Slurricane
NATIVE ROOTS EDGEWATER
Birthday Cake, Blue Sherbet, Bubba Berry, Cookies N Cream, Gelato 41, Ice Milk, Strawberry Banana, Super Sour Lemon
NATIVE ROOTS Frisco - rec
Blue Sherbet, Bubba Berry, Cookies N Cream, Gelato 41, Item #9, Peach Kush
NATIVE ROOTS Grant St. REC
Apple Fritter, Bubba Berry, Slurricane, Strawberry Guava, Tart Pops
NATIVE ROOTS LITTLETON
Bubba Berry, Cookies N Cream, Gelato 41, Ice Milk, Peach Kush, Purple Papaya Punch, Square Grouper
NATIVE ROOTS LONGMONT
Bubba Berry, Durban Kush , Gelato 41, Tart Pops
NATIVE ROOTS NORTH DENVER
Big Bubba Diesel, Bubba Berry
NATIVE ROOTS SANTA FE
Bubba Berry, Durban Kush , Gelato 41, Ice Milk, Wookie Fruit
Native Roots Highlands
Bubba Berry, Cookies N Cream, Gelato 41, Ice Milk, Lucky Charms, Strawberry Banana
Native Roots Littleton MED
OG Sin, Strawberry Milk, Sunset Drive, Tart Pops
Native Roots Tower
Bananaghani, Cookies N Cream, Durban Kush , Gelato 41, Milky Weigh, Peach Kush, Purple Papaya Punch, Slurricane, Sour Melon, Square Grouper, Strawberry Banana
Native Roots Trinidad
Bubba Berry, Gelato 41, Milky Weigh, Peach Kush, Slurricane, Square Grouper
OASIS CANNABIS SUPERSTORE (44th)
Bananaghani, Blue Sherbert, Ice Milk, Lucky Charms, Milky Weigh, Peach Crescendo, Peking Duck, Slurricane, Sour Diesel, Strawberry Banana, Super Sour Lemon
OASIS CANNABIS SUPERSTORE (EVANS)
Bananaghani, Blue Sherbert, Ice Milk, Lucky Charms, Milky Weigh, Peach Crescendo, Peking Duck, Slurricane, Sour Diesel, Strawberry Banana, Super Sour Lemon
PIG N' WHISTLE
Item #9, Milky Weigh, Peach Kush, Sour Melon
Pig N' Whistle
Bubba Berry, Item #9, Milky Weigh, Slurricane, Sunset Drive, Veritas Cookies
RJJ Frisco
Big Bubba Diesel, Tart Pops

August 20, 2021

What is craft cannabis and why does it matter?

Dante Jordan∙ August 19, 2021   11:20 am PDT | Updated 4 hours ago

Great weed that's grown with mama's love — that's what craft cannabis is all about. By taking some class-A genetics and putting every minute into growing the plants with extreme daily attention, you'll come away with some of the best weed this world has to offer. But what exactly does craft cannabis mean, and more importantly, how does it differ from commercial cannabis?

To gain insight on the subject, and why it matters in the grand scheme of cannabis worldwide, I spoke to Mike Leibowitz, CEO of Veritas Fine Cannabis in Colorado and Jesce Horton, CEO of LOWD in Oregon — both craft cannabis growers backed by years of experience.

What is craft cannabis?

Craft cannabis — also called small-batch cannabis or artisanal cannabis — refers to a small-scale growth of cannabis that emphasizes quality over quantity. It is defined by cultivators that can dial in every little detail of growing cannabis, from seedling to harvest to curing, ultimately bringing forth the best aromas, flavors, and effects of the genetics they're using. 

“Craft cannabis is a hands-on approach to growing cannabis. I think there are going to be two very separate cannabis businesses at some point that define themselves. One is going to treat cannabis more like a commodity that sells to the masses; and then there's craft cannabis, which is a cultivation-oriented, cultivation-first product that emphasizes the technique of growing, emphasizes the medium of how you're growing, emphasizes the genetics you're growing, the atmosphere you're growing in, much more than an automated process,” said Leibowitz.

There are plenty of smaller family farms, especially in Northern California, that specialize in growing small-batch cannabis. These farms emphasize sustainably grown, full-term outdoor cannabis that uses natural processes and regenerative farming methods. But because of these practices, there is much debate over indoor cannabis being considered “craft cannabis” at any scale. It would seem that the answer lies in the size of these indoor farms and the growers' ability to meticulously care for each plant. 

In an MJ Biz Daily article from 2019, CEO of California's Flow Kana said, “When it comes to indoor, you can do it at small scale, with love and intention, and call it craft. And a lot of people do it. But for me, indoor is a cultural phenomenon that is left over from the prohibition.”

How does craft cannabis differ from commercial cannabis?

There are many differentiators between growing craft and commercial cannabis. In my conversations with Horton and Leibowitz, I found that it all boils down to three things: operation size, attention to detail, and the resulting quality. 

The thing to know about cannabis is that each individual cultivar requires different growth techniques to bring out its best traits. With cannabis that is grown for scale rather than for full genetic expression, many farms have huge fields or warehouses growing a bunch of different strains under the same lighting and watering cycles, and then rush the drying/curing processes as a company's objective is to flood the market with product as quickly as possible. This results in huge harvests and a huge supply, but it doesn't necessarily produce the highest quality of weed that a cannabis connoisseur would want to smoke. Veteran smokers want big aromas, big flavors, big effects, and to be absolutely blown away from their buds each and every time they consume. These traits are often lacking with the cannabis that comes from companies that produce big amounts for the cheapest pricing. 

On the extra care and attention to detail that goes into small-batch cannabis, Horton said, “No matter what, each strain is going to like a different level of watering; so especially when you have multiple strains on one table, and people are watering that table at one time, you're not giving some of those strains exactly what they want. You may be able to give them enough to where they're healthy, and they're doing okay, but if they're not getting exactly what they want, then you open up the potential to reduce their quality, and move from that craft quality level.”https://3c7260b538e38bf58db1874d3a8275d8.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

This is why craft cultivators emphasize smaller grows with a limited amount of strains, so they can be sure that each plant that comes out of their garden is a true showstopper. However, Veritas challenges the idea that craft can't be grown in a larger facility. When asked how the size of an operation defines craft cannabis, Leibowitz shared, “When we talk about craft cannabis, we talk about really doing something on a micro-level, maybe even at a macro-scale. You can have a 30,000 - 50,000-square foot facility, but the way we've designed our facility is we draw micro-rooms. So we'll have 700 - 800 square foot flowering rooms, no more than 25-30 lights in each room, that way we can plant the room at once, harvest the room at once, thoroughly clean the room in between each cycle, and pay more attention to each and every plant that goes in that room every day.”

When defining the right number of lights in a room that would be considered indoor small-batch cannabis, Leibowitz told me that Veritas has never grown in a room larger than 45 lights. Subjectively speaking, Horton said, “For me, I've found that the sweet spot where I can still do small batches is a max of 30 - 40 lights per harvest. If you can get a 10 - 20 lightroom, those are some of the best because usually you've got one grower in there, and they know the whole process, they know each plant, and they can reduce all these variables that are common in the cultivation space.”

Another huge component of craft cannabis is hand-trimming the plants versus machine trimming. The problem with using big machines to trim cannabis is that you lose a lot of the trichomes from the plant. The trichomes are the key to quality. They are the milky white crystals on cannabis flowers that house both the cannabinoids and the terpenes, which are the compounds in cannabis that are most responsible for the effects we feel when consuming. 

What is craft cannabis's place in the consumer market?

With the future of cannabis consumerism imitating the alcohol industry, it's easy to see that there are going to be different levels of quality for each type of consumer. Just like how you can grab a 30-pack of Keystone Lights for $15 that'll get the job done, you'll be able to go out and purchase ounces for $50 - $100. On the flip side, just like how you can grab a special batch of fruit-infused sours from your local microbrewery, you'll be able to grab jars of craft cannabis that might hit your pockets for $50 - $60 an eighth, but you'll be consuming some of the most flavorful and potent flower possible. 

On craft cannabis's place in the future world of weed shopping, Leibowitz said, “Definitely always on the top shelf. I think you're going to have good packaging with it, I think it's going to be like buying a nice bottle of wine versus an average bottle of wine. I think it will undeniably be classes above commercial cannabis. One day a bodega in New York will sell you five joints for seven bucks and it's probably going to be grown outdoors in North Carolina, and have an 8% THC level, and have a purpose, right? And then there will be, potentially in that same bodega, hopefully a jar of Veritas, and it'll cost $60 for three grams, but it's something that is of a much higher quality than what was in that joint that you smoked. And that should be evident to the consumer when they smoke it.”

On getting consumers to buy into the idea of more expensive, but higher quality, craft cannabis, Horton shared, “I think it's really about education. When you start to see other people moving from the lower-cost, lower-dollar cannabis and moving more into top-shelf cannabis, it usually comes naturally. And education of them learning the difference. I think as consumers are getting access to better buds, it is a natural evolution for many to want to consume the best, consume the healthiest cannabis, the most effective cannabis, the best smelling, the most pleasurable from a number of different standpoints when you look at measuring aesthetics, smell, effects, and taste.”

Featured image by Gina Coleman/Weedmaps