Kinfolk Farms
Big Bubba Diesel, Cherry Hills, Fubar, Gas Tanker, Larry, Layer Cake, Muffinz, Orange Zkittlez, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Wookie Fruit, Yuk Mouth
LOVA co
Apple Fritter, Durban Kush, Ice Milk, Medellin, Sage N Sour
LaConte's Denver
Cherry Diesel, Durban Kush
Lakeshore Cannabis
Apple Fritter, Big Bubba Diesel, Blood Orange, Bubba Berry, Cookies Cream, Galleta, Gary Payton, Granola Funk, Island, Item 9, Melonz, Peking Duck, Ritas Cherry, Slurricane, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Tart Pops, The Sauce, Triangle Og, Wedding Crasher, Wookie Fruit
Lightshade
Apple Fritter, Cereal Milk, Chem 4, Cherry Diesel, Flow, Forza Sans Souci, Gelato 41, Ice Cream Cake, Item 9, Koko Puffs, Lava Breath, Layer Cake, Lucky Charms, Midnight, Miracle Alien Cookies, Peach Crescendo, Peach Kush, Rain Dance, Ritas Cherry, Runtz, Slap N Tickle, Sour Flower, Sour Melon, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop, White Runtz, Yuk Mouth
Living Rose Wellness
Gas Tanker, Granola Funk, Grape Oz, Item 9, Layer Cake, Melons, Milky Weigh
Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Purple Marmalade, Sage N Sour, Slap N Tickle, Strawberry Milk, Sueno, Sunset Drive, Super Sour Lemon
Magnolia Rd.
Cherry Hills, Headband Kush, Koko Puffs, Muffinz, Papaya Cake, Peach Kush, Sage N Sour, Strawberry Shortcake, The Sauce
Magnolia Road Cannabis Co
Bananas, Forza Sans Souci, Fubar, Gas Tanker, La Kush Cake, Layer Cake, Orange Zkittlez, Peach Crescendo, Peach Pie, Sueno, Yuk Mouth
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Maikoh Holistics
La Kush Cake, Miracle Alien Cookies, Runtz, Snickerz
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Gary Payton, Gas Tanker, Gg 4, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cereal Milk, Cherry Diesel, Durban Kush, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Island, Item 9, Koko Puffs, La Kush Cake, Layer Cake, Melonz, Milky Weigh, Miracle Alien Cookies, Muffinz, Papaya Cake, Peach Kush, Peking Duck, Pineapple Blast, Pruno, Pudding Pop, Purple Marmalade, Rain Dance, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Sour Orange Zkittles, Strawberry Flame, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, Tart Pop, The Sauce, Triangle Og, Unicorn Poop, Yuk Mouth, Zookies
Native Roots Vail
Big Bubba Diesel, Cake Pop, Cherry Diesel, Cookies N Cream, Gg 4, Melonz, Muffinz, Ritas Cherry, Sherb Crasher, Slap N Tickle, Sour Orange Zkittles, Sueno, The Sauce
Natural Alternatives for Health
Apple Fritter, Biker Oz, Durban Kush, Koko Puffs, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Strawberry Shortcake
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cake Pop, Cookies N Cream, Dosi, Forza Sans Souci, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Papaya Cake, Peking Duck, Pruno, Purple Marmalade, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Durban Kush, Granola Funk, Ice Milk, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Sherb Crasher, Sundae Float, Yuk Mouth
Natures Kiss
Muffinz, Project 4510, Snowman
Natures Medicine
Apple Fritter, Bananas, Cherry Punch, Colorado Cool Aid, Fubar, Garlic Cookies, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Super Sour Lemon, White 99
Oasis Cannabis Superstore
Apple Fritter, Cherry Hills, Collins Ave, Gg 4, Granola Funk, Grape Oz, Ice Milk, Medellin, Milky Weigh, Papaya Cake, Peach Crescendo, Peking Duck, Pineapple Blast, Purple Marmalade, Ritas Cherry, Sour Rado, Sueno, Triangle Og, White Runtz, Wookie Fruit
Peak MJ
Cake Pop, Purple Papaya Punch, Sherb Crasher, Sundae Float, Wookie Fruit
Rocky Mountain Blaze
Bubba Berry, Forza Sans Souci, Headband Kush, Island, Layer Cake, Milky Weigh, Orange Zkittlez, Raspberry, Slap N Tickle, Strawberry Shortcake, Tart Pops, The Sauce, White 99
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Cherry Hills, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Melonz, Milky Weigh, Peach Kush, Raspberry, Sage N Sour, Sherb Crasher, Snickerz, Sunset Drive, Triangle Og, Yuk Mouth
Rocky Road
Bananaghani, Cereal Milk, Cherry Hills, Cherry Punch, Granola Funk, Grape Oz, Ice Cream Cake, Item 9, Lava Breath, Melonz, Midnight, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Slurricane, Sour Orange Zkittles, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Triangle Og
Roots RX
Blood Orange, Ice Cream Cake, Orange Zkittlez, Yuk Mouth
Roots Rx
Apple Fritter, Berries N Cream, Blood Orange, Cherry Hills, Durban Kush, Granola Funk, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Slap N Tickle, Slurricane, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, The Sauce, Wookie Fruit, Yuk Mouth
Simply Pure
Blood Orange, Gary Payton, Georgia Pie, Item 9, Lava Breath, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slap N Tickle, Sour Melon, Triangle Og, Yuk Mouth
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Cherry Punch, Forza Sans Souci, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Island, Item 9, Koko Puffs, Lava Breath, Layer Cake, Melonz, Meow, Midnight, Milky Weigh, Miracle Alien Cookies, Muffinz, Noon, Orange Zkittlez, Peach Crescendo, Pineapple Blast, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Sueno, Tart Pops, The Sauce, Triangle Og, Unicorn Poop, Wookie Fruit, Yuk Mouth, Zookies
Spark
Peach Kush, Sundae Float
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Garanimals, Gelato 41, Georgia Pie, Infinity, Layer Cake, Meow, Peking Duck, Strawberry Shortcake, Sueno, Sunset Drive, Triangle Og, Unicorn Poop, White 99, Yuk Mouth
Star buds
Meow, Sueno, Sunset Drive, Triangle Og
Steel City Meds
Banana Kush, Blue Sherbert, Cake Pop, Cherry Hills, Cookies N Cream, Flow, Forza Sans Souci, Garlic Breath, Item 9, Papaya Cake, Peach Pie, Sage And Sour, Slurricane, Sour Diesel, Strawberries N Cream, Sunset Drive, The Sauce
The 404 Dispensary
Meow, Peach Crescendo, Super Sour Lemon, White Runtz
The 64 Store
Cake Pop, Forza Sans Souci, Gas Tanker, Koko Puffs, Layer Cake, Super Sour Lemon, Unicorn Poop
The Dispo
Ice Milk, Island, Peach Crescendo, Pineapple Blast, Runtz, Skywalker, Slap N Tickle
The Green Solution
Apple Fritter, Banana Kush, Biker Oz, Blood Orange, Blue Sherbert, Bubba Berry, Cereal Milk, Durban Kush, Garlic Breath, Gary Payton, Grape Oz, Item 9, Lava Breath, Meow, Muffinz, Peach Crescendo, Peach Kush, Peking Duck, Purple Papaya Punch, Raspberry, Sage N Sour, Sherb Crasher, Snozzberry, Sour Rado, Sueno, Sunset Drive, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99
The Happy Camper Cannabis Company
Big Bubba Diesel, Biker Oz, Cherry Diesel, Durban Kush, Electric Lemonade, Forza Sans Souci, Galleta, Gary Payton, Grape Oz, Ice Milk, Island, Lucky Charms, Melonz, Orange Zkittlez, Peach Kush, Peking Duck, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Strawberry Shortcake, Sunset Drive, Tart Pops, The Sauce, White Runtz, Yuck Mouth, Zookies
The Joint Denver
Gary Payton, Granola Funk, Island, Sour Melon
The Kind Castle
Gelato 41, Peach Kush, Sueno
The Spot
Banana Kush, Cherry Hills, Granola Funk, Sueno
The Spot 420
Bananaghani
The Underground Station
Frosted Jack, Galleta, Slap N Tickle, Sueno, The Sauce
Third Day Apothecary
Cherry Diesel, Garlic Breath, Grape Oz
Tumbleweed
Apple Fritter, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Cake Pop, Cereal Milk, Cherry Hills, Cookies N Cream, Garlic Breath, Georgia Pie, Gg 4, Granola Funk, Grape Oz, Grenadine, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Item 9, Koko Puffs, Lava Breath, Lemon Pepper, London Pound Cake, Medellin, Melonz, Milky Weigh, Miracle Alien Cookies, Ooh La La, Orange Zkittlez, Papaya Cake, Peach Crescendo, Pruno, Purple Papaya Punch, Raspberry, Sherb Crasher, Slap N Tickle, Snickerz, Soda, Strawberry Shortcake, Sueno, Sundae Float, Tart Pops, White Runtz
Twin Peaks Dispensary
Item 9, Miracle Alien Cookies, Peach Crescendo, Peach Pie, Slap N Tickle, Sueno, Sundae Float, The Sauce, Unicorn Poop, Yuk Mouth
Unity Rd
Big Bubba Diesel, Cherry Hills, Forza Sans Souci, Frosted Jack, Gary Payton, Gg 4, Melonz, Papaya Cake, Peach Crescendo, Peking Duck, Slap N Tickle, Sour Diesel, Sour Melon, Strawberries N Cream, Sueno, Super Sour Lemon, Tart Pops, Unicorn Poop
Verts Neighborhood Dispensary
Cherry Punch, Durban Kush, Sueno, Triangle Og
Zengold's
Bubba Berry
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Peach Pie, Raspberry, Yuk Mouth
A Cut Above
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Durban Kush, Forza Sans Souci, Gas Tanker, Island, Koko Puffs, Lava Breath, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Peach Pie, Peking Duck, Pruno, Sage N Sour, Slurricane, Sour Diesel, Sour Rado, Sunset Drive, The Sauce
Backcountry Cannabis Co.
Apple Fritter, Bananas, Cherry Hills, Durban Kush, Fubar, Sour Melon, Yuk Mouth
Berkeley Disensary
Granola Funk, La Kush Cake, Lava Breath, Peach Kush, Strawberry Milk, Tart Pops
Big Medicine Cannabissary
Garlic Breath
Boulder Wellness Center
Medellin
Breckenridge Organic Therapy
Apple Fritter, Big Bubba Diesel, Triangle Og
Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, La Kush Cake, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pineapple Blast, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap And Tickle, Slurricane, Snickerz, Sour Melon, Sour Rado, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Sueno, Sundae Float, Sunset Drive, Tart Pop, Tart Pops, Thai, The Sauce, Triangle Og, Unicorn Poop, Wedding Crasher, White Runtz, Wookie Fruit, Yuck Mouth, Yuk Mouth, Zookies
Cherry Peak Dispensary
Apple Fritter, Banana Kush, Blood Orange, Cereal Milk, Chemmy Jones, Durban Kush, Granola Funk, Headband Kush, Koko Puffs, La Kush Cake, Layer Cake, Meow, Miracle Alien Cookies, Orange Zkittlez, Peach Crescendo, Peach Pie, Runtz, Slurricane, Sour Rado, Sueno, Tart Pops, White Runtz
Chronic Therapy
Strawberries N Cream
Colorado Harvest Company
Biker Oz, Flow, Granola Funk, Headband Kush, Lava Breath, Milky Weigh, Papaya Cake, Peach Kush, Peking Duck, Pruno, Sour Melon, Sour Orange Zkittles, Sundae Float, Tart Pops
Cookies
Forza Sans Souci, Miracle Alien Cookies, Ooh La La
Denvers Kush Club
Apple Fritter, Midnight, Muffinz, Noon, Peach Kush
Doctors Orders
Item 9, Peach Crescendo, Ritas Cherry, Runtz, Snickerz, Sour Melon
Drift
Gelato 41, Infinity, White 99
Eclipse Cannabis
Ice Cream Cake, Mac
Elevated
Cherry Hills, Durban Kush, Melonz, Strawberry Shortcake
EmJ's
Bubba Berry, Cherry Diesel, Cherry Hills, Colorado Cool Aid, Forza Sans Souci, Grape Oz, Layer Cake, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Strawberry Milk, Sueno, Sunset Drive, The Sauce, Unicorn Poop
Emerald Fields
Cherry Punch, Durban Kush, Forza Sans Souci, Gary Payton, Ice Milk, Melonz, Midnight, Milky Weigh, Muffinz, Noon, Orange Zkittlez, Peach Kush, Peking Duck, Strawberry Milk, Sueno, Triangle Og, Yuk Mouth
Euflora
Cake Pop, Cherry Diesel, Forza Sans Souci, Garlic Breath, Gg 4, Layer Cake, Peking Duck, Snickerz, Super Sour Lemon
Fountain Organics
Pineapple Blast, The Sauce
Golden Meds
Apple Fritter, Ice Cream Cake, Ice Milk, Koko Puffs, Melonz, Muffinz, Sherb Crasher, Sunset Drive, Yuk Mouth
Golden Meds
Cake Pop, Cherry Hills, Dosi, Gg 4, Granola Funk, Grape Oz, Headband Kush, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno
Green Dragon
Forza Sans Souci, Gas Tanker, Orange Zkittlez, Peach Crescendo
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Bubba Berry, Cake Pop, Cherry Diesel, Cherry Punch, Forza Sans Souci, Gas Tanker, Grape Oz, Headband Kush, Item 9, Koko Puffs, Lava Breath, Melonz, Pineapple Blast, Ritas Cherry, Sage N Sour, Sour Orange Zkittles, Strawberry Milk, Sueno, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop
Herbs 4 You
Gas Tanker, Peach Crescendo, Purple Marmalade, Sour Diesel, Super Sour Lemon, Yuk Mouth
High Octane Dispensary
Biker Oz, Gary Payton, Triangle Og
High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Papaya Cake, Sundae Float, Triangle Og
High Plainz Strains
Durban Kush, Forza Sans Souci, Galleta, Ice Cream Cake, Ice Milk, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Pruno, Purple Marmalade, Snickerz, Strawberries N Cream, Sueno, Super Sour Lemon, Triangle Og, White 99, White Runtz, Yuk Mouth
Higher Grade
Bubba Berry, Cherry Diesel
Kanopya Springs
Item 9, Sueno, Tart Pops
Karmaceuticals
Chemmy Jones, Peking Duck, Sage N Sour, White 99, White Runtz
Kind Care Of Colorado
Ice Cream Cake, Island, Lava Breath, Peach Crescendo, Purple Marmalade, Slurricane

August 10, 2021

The Founder Of Oskar Blues Confirms There’s A Weed-Inspired Easter Egg On The Brewery’s Cans And Discusses His Pivot To Cannabis

#MARIJUANA BY CONNOR TOOLE AUGUST 10, 2021

Oskar Blues can symbol smoking marijuana

VERITAS

  • We chatted with Oskar Blues founder Dale Katechis—a.k.a. the Dale behind Dale’s Pale Ale—about pivoting to cannabis after helping revolutionize craft beer
  • Katechis discussed being ahead of the curve when it comes to how craft beer is packaged, confirmed a long-standing rumor about a certain symbol on Oskar Blues cans, and discussed his new partnership with the cannabis company Veritas
  • Read more about beer here

The craft beer industry headed into the summer of 2020 burdened with a plate overflowing with the heaping servings of crap it was forced to stomach as a result of the pandemic, and in July, another scoop was added to the pile thanks to a nationwide shortage of the 16-ounce cans that have become the standard delivery vehicle for the exponentially hopped IPAs and other trendy brews that have become all the rage in recent years.

It was a particularly wild development when you consider such an issue would’ve been virtually unthinkable less than a decade ago, as the tallboys that have become the default for any brewery that wants to be taken seriously by beer nerds were long reserved for the mass-produced swill that real drinkers scoffed at while drinking microbrews with a pinky raised from the glass bottles that seemed to make them inherently classier.

In hindsight, it’s odd that the debate concerning the merits of cans and bottles raged for as long as it did when you consider all of the factors that make the former objectively superior. While it took the craft beer industry a while to accept that reality, the same cannot be said for the true visionary who deserves the bulk of the credit for turning the tides: Dale Katechis.

Oskar Blues can symbol smoking marijuana

VERITAS FINE CANNABIS

Dale Katechis might not be a household name, but if you’ve ever downed a can of Dale’s Pale Ale, you’ve been inadvertently introduced to the man who founded Oskar Blues Brewery. After spending more than 20 years in the industry, Katechis has decided to turn his attention from canned beer to cannabis by investing in Veritas Fine Cannabis, and I recently had the chance to chat with him to get some insight into the fascinating path he’s taken to get where he is today, marijuana’s influence on the rise of Oskar Blues, and how he plans to apply what he learned at the helm of the legendary brewery to the realm of cannabis.

The Oskar Blues Origin Story

It’s been almost three decades since Katechis set up shop in Colorado, but his craft beer journey can be traced back to his time growing up in Alabama, where (as was the case with Firestone Walker’s co-founder) wine served as his initial gateway into the magical world of fermentation:

“My dad used to take us around to these wine festivals.  Every closet in our house was filled with five-gallon carboys of wine. I vividly remember all of the bubblers kicking off and smelling the fumes. I was intrigued by his passion for it more than anything.” 

His craft beer journey kicked off when he was in college, which is when he technically brewed his first batch of Dale’s Pale Ale—although the name that would eventually lend itself to Oskar Blues’ flagship beer was a bit of a misnomer:

“In 1990, my folks gave me a homebrew kit for Christmas. I was at Auburn. I lived in a trailer, and I started brewing beer in the bathtub. My buddies made fun of me. My best friend jokingly named the beer ‘Dale’s Pale Ale.’ To give you an idea of how much people knew about craft beer at the time, the beer was a dry Irish-style stout. “

Katechis had intended to relocate to Montana after earning his degree, but encountered a small setback that would ultimately change the course of his entire life:

“My wife and I graduated from Auburn and loaded up her Camry. We had a thousand bucks. We ended up in Boulder on our way to Montana and ended up running out of money. We both got jobs in Boulder—living on the floor with a friend of my roommate’s sister—and I joined a local homebrew club. I started bartending at Old Chicago, which had 110 beers on draft, and so I really just started to immerse myself in that culture of craft beer. I was just so fascinated with the whole process and became a student.

I worked as a bartender by night. I also worked for a backpack manufacturing company and would ride my bike back and forth. I kept riding past this storage unit and kept smelling beer. It was Gordon Knight, whose claim to fame at the time was being the only guy to win three gold medals at the Great American Beer Festival. He was brewing beer, I stopped in, and that was when I was like, “Man, people are actually turning this from a hobby into a business and making a life out of it.”

Katechis eventually decided to open up a brewpub in the small town of Lyons in 1997 and commissioned the founder of Left Hand Brewing to whip up Oskar Ale, an Extra Special Bitter to add some variety to a decidedly standard tap list:

“We served all the domestics. We were in a blue-collar town. We weren’t trying to be elitist beer snobs. We were trying to make a living and spread the gospel of craft beer. You had guys coming in drinking Coors Banquet and Bud Light, and we would always give them a sample of the Oskar Ale. That was the beginning of us becoming educators as opposed to salesmen and lights started going off.”

The Birth Of The Real Dale’s Pale Ale

Before long, Katechis decided to start brewing his own beer after realizing there was plenty of room to break in on the local scene, and Oskar Blues managed to do exactly that with the help of an actual pale ale that Dale lent his name to:

“One of my favorite styles at the time was North Coast Red Seal. That helped inspire a beer that I ended up making in college, but once we decided to take it out of my bathtub and commercialize it, I started finding better brewers and smarter guys and gals to refine the recipe. That’s how we got Dale’s Pale Ale.

At the time, a 6.5% ABV, 65 IBU pale ale was off the charts. That’s what really hit a nerve. We were a little more aggressive and a little more irreverent, and that became one of the pillars of our company: doing what we wanted to do for what we thought were the right reasons. To this day, we’ve continued with that philosophy, and that’s been extremely fulfilling.”

That irreverence extended to the beer’s packaging, as Katechis kicked convention to the curb by opting to sell Oskar Blues brews in cans instead of bottles:

“I think probably one of the reasons that we were successful is that I didn’t have a whole lot to lose. The larger craft breweries at that time had already built a brand. For them to say, “Hey, we’re gonna put our beer in a can” probably would’ve sent shareholders through the roof. I was the only shareholder. I owned 100% of the company. I was always the one to jump off and then ask a question later. Once we decided to do it, we didn’t turn back. It worked for us, and that was a huge part of our success.

I’ll never forget some of the earlier craft beer conferences where people were laughing at me. I didn’t know shit. I was like 27 years old, and I really knew nothing about business. It was pretty intimidating to have people that were leading the industry kind of being rude. Then they all started calling.”

Katechis neglected to take a victory lap when I asked if he felt vindicated for being so ahead of the curve, but he did have this to say:

“It’s been pretty fucking cool; not from a ‘Hey, I told you so’ standpoint, but because there are a lot of people that put a lot of hard work and to a lot of risk of my team to make that a reality.”

The Influence Of Cannabis On Oskar Blues Cans

I was particularly excited to chat with Dale because it gave me the chance to ask him about a longstanding rumor surrounding a tiny symbol emblazoned on Oskar Blues cans that many people have claimed is a directionless tutorial for cutting out a hole and inserting a screen you can use to transform it into a weed pipe.Oskar Blues can symbol smoking marijuana

OSKAR BLUES

During our conversation, Katechis confirmed that theory and explained why he was hesitant to advertise that particular Easter egg in the past:https://b869e82f6b4d1e61a2d7a350a2ad061c.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

“We’ve always had a love for cannabis and made it a part of our culture. We never talked about the screen that we put on the can. We always just wanted people to figure it out.

I didn’t want the feds to come fuck with me. At the time, there was only one guy who approved all of the labels. We used to go to battle a lot. He’d call me up and be like, ‘Dale, you can’t name your beer ‘Money Shot’, man.’ We did always kind of push the envelope, so we put a screen on the can and decided not to tell anyone about it.

It was inspired by a band called The Supersuckers that had a song called ‘Can Pipe.’  I still tell people that if you want to drink your beer out of bottles, go ahead, but if you’re sitting around a campfire and you forgot your papers or a pipe…I want you to show me how you can smoke out of a bottle.”

Pivoting From Canned Beer To Cannabis

Oskar Blues can symbol smoking marijuana

VERITAS FINE CANNABIS

As a resident of Colorado for over 30 years and a self-admitted fan of marijuana for even longer, Katechis says he viewed a venture into the cannabis industry as a natural jump when discussing why he decided to partner with Veritas, which started growing plants shortly after the state legalized recreational sales in 2009 before becoming its first licensed wholesaler five years later:https://b869e82f6b4d1e61a2d7a350a2ad061c.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

“Well, I was probably in the sixth grade when I first got interested in cannabis, but it’s been almost two years since I started looking for an opportunity and trying to educate myself to get into the space—primarily to learn more about it. I even contemplated working in a dispensary. I’ve just been intrigued.

With Veritas, the timing was perfect. More importantly, the people that I met from bottom to top were people that I felt like I could really have a good time with and not have to come in and fix things. I felt right at home because of the parallels between how we built Oskar Blues and how Veritas has built their company.”

Katechis knows he still has some catching up to do when it comes to understanding the intricacies of cannabis in the same way he was able to do with beer, but he says the aforementioned parallels between the two spaces will give him plenty of chances to contribute in the hopes Veritas can make the same kind of mark:

“I think the next realm in the cannabis industry is exploring what else could be out there. People ask me all the time if I think cannabis legalization in Colorado has hurt craft beer there and I’m like, ‘No, man. All of my buddies drink craft beer and smoke weed.’ We’ll continue to explore, and I hope I can be helpful in advancing some of those innovative products, whether it’s drinks or something else.

When you talk about the things that were important in building the foundation of Oskar Blues and compare them to what’s happening at Veritas, the number one focus was having a group of people that focused on quality and would not let up on that for any reason at all. When we started brewing, we didn’t make money. No one was getting rich. We were doing it because we loved it and we loved coming to work. It’s the same thing at Veritas.”

While he didn’t get super specific when it came to what’s currently in the works, he did tease what he’s hoping to do in the short and long term:

“At Oskar Blues, we differentiated ourselves initially by using packaging as an entry into the marketplace. I can remember having conversations with our first commercial brewer—a well-respected brewer at the time—who was like, ‘There’s no fucking way we’re going to put our beer in a can.’ Moving forward in the cannabis space, I think there’s gonna be so many things that we can explore from a packaging standpoint that will certainly be not just innovative but better for the consumer experience and for the planet.

I don’t think there’s going to be cannabis-infused beer in the near future. There are obviously a lot of things to be addressed—interstate trade and how the hospitality industry can manage it—that will take some time. However, the exciting part for me is the process of getting there; really exploring research and development and figuring out if the consumer even wants a 6% ABV beer with five or ten milligrams of THC. I mean, I would love that, but I could be in the vast minority.”

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