The Colorado brands and retailers that are killing it with 4/20 marketing
For years, mainstream brands like Ben and Jerry’s and Taco Bell have been capitalizing on 4/20 with creative product launches. The cannabis industry has been slow to catch up, but this year our most mature market is pulling out the stops. Here’s a look at some of the Colorado companies that are going the extra mile for 4/20, including some truly fun collaborations between brands and dispensaries.
Veritas and Olio bring the munchies to the party
What would improve your 4/20? Free waffles, obviously. This 4/20, the teams at Veritas and Olio are sponsoring food trucks throughout Colorado to serve hungry revelers at 20 participating dispensaries. Every customer who purchases a Veritas, Olio, or Cookies product will receive a voucher for a complimentary meal at the food truck parked outside. The range of menus makes us wish we could pop over to colorful Colorado to sample everything from cajun bbq sliders at Wolfpac in Denver to churros with ice cream at Eclipse in Boulder. Yes, I said churros with ice cream.
Maggie’s Farm goes to seed
Maggie’s Farm is partnering with brands such as Wana and The Clear to spotlight the nuances of outdoor craft cannabis cultivation, including how to maximize a strain’s terpenes. To celebrate their ten year anniversary, the company will be hosting Save The Terps, a ten day event culminating on April 20. In addition to offering deep discounts, Maggie’s Farm stores will give out lucky 420 scratch cards and they’re hosting “doorbuster giveaways,” which will be available to the first 100 customers who show up at each of their seven locations.
But what really sets them apart is the seed giveaway. Each day, they’ll be handing out a different pack of seeds for herbs that contain terpenes also found in their cannabis strains. Each seed pack will include info about that day’s highlighted terpene and the seeds, explaining the therapeutic values and relevance.
“Our goal is to educate and further normalize the cannabis plant by showing consumers how the same beneficial terpenes that are found in cannabis are found in everyday plants and foods, and have been used for therapeutic and medicinal purposes for centuries,” they explained.
Smokin’ Gun Apothecary is ready to roar
The Glendale dispensary is playing on its anti-prohibition speakeasy theme with a “Roarin’ 4/20s party.” On both 4/20 and 4/21, the store will offer deep deals on 1906, Spherex, Ascend, Keef Cola, Dixie, Marys Medicinals, Arcanum, Willie’s Reserve, Empire Diamonds, and Airopro. They’ll also be rolling out the red carpet for guests with in-house flower deals, giveaways, a food truck, and live music.
Wana asks what we can learn from 2020
Leading up to April 20, Wana Brands will release a daily #4ward20 Challenge, with fun challenges, from pandemic-safe celebrations to opportunities to support the social justice causes brought to the forefront during last year’s consciousness-raising demonstrations. Their multimedia campaign reflects on the challenges of the past year while embracing optimism for the future.
Wana fans can share their activities by posting photos to social media sites for a chance to win limited-edition swag. In addition to consumer outreach, Wana will honor dispensary partners by sharing special gifts with the essential workers who have kept the industry going through the pandemic.
“#4ward20 is not just about what happens on April 20. It is a celebration of resilience and the relationships that have carried us through the past year and a reminder that hope and kindness will help us reach the finish line of this pandemic,” said Nancy Whiteman, CEO of Wana Brands. “Of course, #4ward20 is also a pretty good reason to enjoy some of your favorite cannabis products too.”