SIMPLY PURE
Apple Fritter, Bananaghani, Grape OZ, Ice Cream Cake, Miracle Alien Cookies, Unicorn Poop, Wedding Crasher
SOLACE MEDS LLC - FC
Bananaghani, Bubba Berry, Cherry Diesel, Grape OZ, Ice Cream Cake, Papaya Cake, Pineapple Blast, The Sauce, Wedding Crasher
Solace Meds - WR
Bananaghani, Bubba Berry, Cherry Diesel, Grape OZ, Headband Kush, Layer Cake, Pineapple Blast, The Sauce, Wedding Crasher
Solace Meds Broadway
Bananaghani, Grape OZ, Papaya Cake, Pineapple Blast, Slurricane, Strawberry Milk, The Sauce, Tractor Beam, Wedding Crasher
Solace Meds Colfax
Bananaghani, Bubba Berry, Cherry Diesel, Grape OZ, Headband Kush, Layer Cake, Pineapple Blast, The Sauce, Wedding Crasher
Solace Meds FOCO Medical
Banana Kush, Cake Pop, GG4, Purple Papaya Punch, Unicorn Poop
Standing Akimbo
Blue Sherbert, Cake Pop, GG4, Gelato 41, Strawberry Milk, Unicorn Poop
THE JOINT BY CANNABIS
Apple Fritter, Blue Sherbet, Gelato 41, Slurricane, Wedding Crasher
THE TUMBLEWEED DISPENSARY Parachute
Sage N Sour, Slurricane, Wedding Crasher
The 404
Cherry Diesel, Grape OZ, Veritas Cookies
The 64 Store
Banana Kush, Cake Pop, Gas Tanker, Gelato 41, Purple Papaya Punch, Sueno, Super Sour Lemon, Unicorn Poop
The Dispo (REC)
Apple Fritter, Bananaghani, Bubba Berry, Grape OZ, Papaya Cake, Pineapple Blast, The Sauce
The Happy Camper Palisade
Bananaghani, Grape OZ, Miracle Alien Cookies, Pineapple Blast, The Sauce, Wedding Crasher
The Underground Station
Grape OZ, Pineapple Blast, Veritas Cookies
Trill Alternatives
Bananaghani, GG4, Grape OZ, Purple Papaya Punch, Sage N Sour, The Sauce, Unicorn Poop, Veritas Cookies
Tumbleweed - Eagle
Cherry Punch, The Sauce
Tumbleweed Carbondale
Bananaghani, Headband Kush, Miracle Alien Cookies, Papaya Cake, Sour Diesel
Tumbleweed Debeque
Grape OZ, Miracle Alien Cookies, Papaya Cake, Sage N Sour
Tumbleweed Edwards
Bananaghani, Grape OZ, The Sauce
Tumbleweed Frisco
Grape OZ, Headband Kush, Ice Cream Cake
Twin Peaks Dispensary
Apple Fritter, Ice Cream Cake, Tractor Beam, Unicorn Poop
VERTS
Apple Fritter, Bananaghani, Grape OZ, Ice Cream Cake, Sherb Crasher
Wolf Pac - Pueblo West
Grape OZ, Ice Cream Cake, Wedding Crasher
Wolf Pac Cannabis Federal
Apple Fritter, Ice Cream Cake, Tractor Beam
Zengolds LLC Longmont
Ice Cream Cake
5280 Weedery
Cake Pop, GG4, Strawberry Milk, The Sauce, Unicorn Poop
7884
Headband Kush, Pineapple Blast, The Sauce, Wedding Crasher
A Cut Above - Springs med
Banana Kush, Blue Sherbert, Purple Papaya Punch, Strawberry Milk, Unicorn Poop
A Cut Above - med Denver
Banana Kush, Blue Sherbert, Purple Papaya Punch, Strawberry Milk, Unicorn Poop
A Cut Above - rec
Apple Fritter, Bananaghani, Grape OZ, Pineapple Blast, The Sauce, Wedding Crasher
BACKCOUNTRY CANNABIS COMPANY
Amarelo, Cherry Diesel, Cherry Punch, Headband Kush, Pineapple Blast, The Sauce
BOULDER WELLNESS CENTER LLC
Bananaghani, Sherb Crasher, The Sauce, Wedding Crasher
BUDDY BOY - Walnut St
Bananaghani, Pineapple Blast, The Sauce
BUDDY BOY - York St
Bananaghani, Pineapple Blast, The Sauce
Blue Heron
Grape OZ
CANNACO
Grape OZ, Scooby Snax, The Sauce, Wedding Crasher
COLORADO BEST BUDZ LLC
Apple Fritter, Bananaghani, Cherry Diesel, Gelato 41, Grape OZ, Pineapple Blast, The Sauce
COLORADO HARVEST COMPANY BROADWAY
Bananaghani, Blue Sherbet, Ice Cream Cake, Sherb Crasher, Tractor Beam, Unicorn Poop, Wedding Crasher
COLORADO HARVEST COMPANY KALAMATH
Bananaghani, Ice Cream Cake, Sherb Crasher, Tractor Beam, Unicorn Poop
COLORADO HARVEST COMPANY YALE
Apple Fritter, Bananaghani, Ice Cream Cake, Sherb Crasher, Tractor Beam, Unicorn Poop, Wedding Crasher
Canna Cabinet
Apple Fritter, Bananaghani, Blue Sherbet, Cherry Punch, Grape OZ, Headband Kush, Pineapple Blast, Veritas Cookies, Wedding Crasher
Cannabicare
Cake Pop, GG4, Purple Papaya Punch, Unicorn Poop
Cherry Peak
Apple Fritter, Bananaghani, Blue Sherbet, Grape OZ, Ice Cream Cake, Miracle Alien Cookies, Papaya Cake, Sherb Crasher, Tart Pops, Tractor Beam, Unicorn Poop
Cookies Denver
Bananaghani, Grape OZ, Sage N Sour, Strawberry Milk, Veritas Cookies
Cookies Pueblo
Bananaghani, Bubba Berry, Cherry Punch, Grape OZ, Tractor Beam
Dabbington LLC
Apple Fritter, Grape OZ, Ice Cream Cake, Tractor Beam
EUFLORA 16th Street
Cherry Diesel
EUFLORA Aspen
Bananaghani, Miracle Alien Cookies, Sour Diesel
EUFLORA Buckley Rd
Cherry Diesel, Headband Kush
EUFLORA Gun Club Rd
Cherry Diesel, Sage N Sour
EUFLORA Longmont
Cherry Diesel, Sage N Sour
Eclipse Cannabis Company
Blue Sherbet, Ice Cream Cake, Tractor Beam, Wedding Crasher
Emerald Fields - Glendale
Bananaghani, Pineapple Blast, The Sauce, Wedding Crasher
Emerald Fields - Manitou
Bananaghani, Bubba Berry, Cherry Punch, Grape OZ, Headband Kush, Pineapple Blast, The Sauce, Wedding Crasher
Fountain Organics LLC
Cake Pop, GG4
GREEN WORLD
Bananaghani, Grape OZ, Headband Kush, Pineapple Blast, Wedding Crasher
GREEN WORLD EXPRESS
Bananaghani, Grape OZ, Headband Kush, Pineapple Blast, Wedding Crasher
Golden Meds - Sante Fe
Bananaghani, Bobby Boucher, Cherry Punch, GG4, Grape OZ, Headband Kush, Ice Cream Cake
Growlife
GG4, Purple Papaya Punch, The Sauce, Unicorn Poop, Veritas Cookies
Herbal Healing
Blue Sherbert, Cake Pop, GG4, Purple Papaya Punch, Sage N Sour, Strawberry Milk, The Sauce, Unicorn Poop
High Plainz Strains 2
Apple Fritter, Bananaghani, Ice Cream Cake, Papaya Cake, Sherb Crasher, Tart Pops, Tractor Beam, Unicorn Poop, Wedding Crasher
Higher Grade 38th
Blue Sherbert, Cake Pop
Higher Grade Medical (at Galena)
Blue Sherbert, Veritas Cookies
KIND CARE OF COLORADO LLC
Apple Fritter, Grape OZ, Ice Cream Cake, Tractor Beam
Karma
Apple Fritter, Ice Cream Cake, Tractor Beam, Unicorn Poop, Wedding Crasher
LA CASA CANNA BIS INC
Bananaghani, Grape OZ, Pineapple Blast, The Sauce, Wedding Crasher
LIVE GREEN - SHERIDAN
Bananaghani, Grape OZ, Pineapple Blast, The Sauce, Veritas Cookies, Wedding Crasher
LOVA - Aurora
Grape OZ, Veritas Cookies, Wedding Crasher
LOVA - Colfax
Grape OZ, Veritas Cookies, Wedding Crasher
LOVA - Downtown
Grape OZ, Veritas Cookies, Wedding Crasher
LOVA - Edgewater
Grape OZ, Ice Cream Cake, Veritas Cookies, Wedding Crasher
MAGNOLIA ROAD - Boulder
Bananaghani, Grape OZ, Papaya Cake, Pineapple Blast, The Sauce, Wedding Crasher
Makena
Apple Fritter, Grape OZ, Ice Cream Cake, Tractor Beam, Veritas Cookies, Wedding Crasher
Makena Dispensary
Cake Pop, GG4, Purple Papaya Punch, Strawberry Milk, The Sauce, Unicorn Poop
NATIVE ROOTS ASPEN
Grape OZ, Headband Kush, Pineapple Blast, Slurricane
NATIVE ROOTS BOULDER
Grape OZ, Tractor Beam
NATIVE ROOTS DILLON
Bananaghani, Slurricane, Tractor Beam, Wedding Crasher
NATIVE ROOTS EDGEWATER
Bananaghani, Cherry Punch, GG4, Grape OZ, Headband Kush, Ice Cream Cake, Layer Cake, Papaya Cake, Pineapple Blast, Sage N Sour, Slurricane, Strawberry Milk, The Sauce, Tractor Beam
NATIVE ROOTS Frisco - rec
Bubba Berry, Cherry Punch, GG4, Headband Kush, Ice Cream Cake, Papaya Cake, Pineapple Blast
NATIVE ROOTS Grant St. REC
Bananaghani, Grape OZ, Headband Kush, Ice Cream Cake, Layer Cake, Papaya Cake, Pineapple Blast, Strawberry Milk, The Sauce, Veritas Cookies
NATIVE ROOTS LITTLETON
Bubba Berry, GG4, Papaya Cake, Strawberry Milk, Tractor Beam, Veritas Cookies, Wedding Crasher
NATIVE ROOTS LONGMONT
Bananaghani, Bubba Berry, Cherry Punch, Headband Kush, Ice Cream Cake, Papaya Cake, Pineapple Blast, Slurricane, Strawberry Milk, The Sauce, Wedding Crasher
NATIVE ROOTS NORTH DENVER
Bubba Berry, Cherry Punch, Grape OZ
NATIVE ROOTS SANTA FE
Bananaghani, Ice Cream Cake, Layer Cake, Papaya Cake, Pineapple Blast, Strawberry Milk, The Sauce, Veritas Cookies
NATIVE ROOTS VAIL
Bananaghani, Grape OZ, Tractor Beam, Veritas Cookies, Wedding Crasher
Native Roots Colorado
Bananaghani, Bubba Berry, Cherry Punch, GG4, Grape OZ, Headband Kush, Layer Cake, Papaya Cake, Pineapple Blast, Slurricane, Strawberry Milk, Veritas Cookies
Native Roots Highlands
Strawberry Milk, The Sauce, Tractor Beam, Veritas Cookies, Wedding Crasher
Native Roots Tower
Apple Fritter, Bananaghani, Bubba Berry, Cherry Diesel, Cherry Punch, Grape OZ, Headband Kush, Ice Cream Cake, Layer Cake, Papaya Cake, Strawberry Milk, The Sauce
Native Roots Trinidad
Bananaghani, Bubba Berry, Cherry Diesel, Cherry Punch, GG4, Grape OZ, Headband Kush, Ice Cream Cake, Papaya Cake, Slurricane, Strawberry Milk, The Sauce, Tractor Beam, Unicorn Poop, Veritas Cookies, Wedding Crasher
Natures Kiss
Bananaghani, Cherry Diesel, Grape OZ, Pineapple Blast, The Sauce, Wedding Crasher
OASIS CANNABIS SUPERSTORE (44th)
Cherry Diesel, GG4, Headband Kush, Pineapple Blast, Sage N Sour, Unicorn Poop, Veritas Cookies
OASIS CANNABIS SUPERSTORE (EVANS)
Cherry Diesel, Headband Kush, Pineapple Blast, Sage N Sour, Unicorn Poop, Veritas Cookies
Primal
Cake Pop, Unicorn Poop
REEFER MADNESS
Bananaghani, Grape OZ, Pineapple Blast, The Sauce, Veritas Cookies
ROOTS RX BASALT
Grape OZ, Ice Cream Cake, Sage N Sour, The Sauce
ROOTS RX EAGLE/VAIL
Grape OZ, Ice Cream Cake, Sage N Sour, The Sauce
ROOTS RX EDWARDS
Grape OZ, The Sauce
ROOTS RX GUNNISON
Grape OZ, The Sauce
ROOTS RX Leadville
Grape OZ, The Sauce
Rocky Mountain Blaze
Bananaghani, Grape OZ, Pineapple Blast, The Sauce, Veritas Cookies, Wedding Crasher
Rocky Mountain Cannabis Naturita
Bananaghani, Ice Cream Cake, Miracle Alien Cookies, Papaya Cake, Sherb Crasher, Sour Diesel, Tart Pops
Roots RX Aspen
Grape OZ, The Sauce

April 7, 2021

Meet the Colorado Artist Behind Our Custom Veritas Skis

Artist Joe Palec shares the inside story on how winter sports and cannabis inspired his graphic design for the Veritas skis made in partnership with Icelantic.

When it comes to cannabis culture, there is no offseason. Long before the law turned friendly, for example, cannabis and winter sports had already established an intractable bond—the secret slopeside smoke shacks are the stuff of legend. Fast-forward to today, and it’s this rich history that Denver artist Joe Palec drew from when he was recently tapped to design graphics for a custom set of Veritas x Icelantic Nomad 105 skis.

Just as Veritas Fine Cannabis is committed to ensuring consumers find the right strain for every occasion, every time, Palec’s unmistakable style blurs a stream-of-consciousness approach with intricate, surreal illustrations—each perfectly paired to the project at hand.

Thus, when Palec was asked to lend his talents in putting a Veritas twist on Icelantic’s flagship model Nomad 105 skis, he turned to those who knew the culture best for inspiration.

In keeping with the principles that guide all elements of the Veritas ethos—a hands-on approach from seed to harvest, cultivation consistency, quality over everything—Palec has produced a remarkable, one-of-a-kind design. As for how Palec would describe his final graphic art?

“Dangerously whimsical,” he says.

Check out this Q&A for more on Palec’s artistic background, his favorite Veritas strain, and much more:

How did you find yourself in this line of work? 

I’ve always been good at it. I was always doodling for friends, but then about three years ago, I started to take it seriously, producing shows and doing commercial work. It’s been a long road but it’s been working for me so far! 

Do you have any major influences as an artist?

One would be Martin Handford, the artist behind Where’s Waldo. I’ve always been into that style. I like making art that people want to look at but hopefully where they can have some fun with the work too.

What was your inspiration for the custom Veritas x Icelantic Nomad 105 skis design?

Veritas is a cannabis brand, so I obviously wanted to work that theme into it. I also spent a weekend with some avid skier friends and asked them if they knew any ski terms that might qualify as a double entendre so that I could work them into the design. So skiing tricks like the Daffy Duck and the Truck Driver and terminology like “yard sale” [aka eating it on the slopes], “pizza / fries” [ski positions], and “park rat.” I utilized all of that stuff as inspiration for my design.

How did you start designing for cannabis brands?

Separate from my work as an artist, I also work in cannabis, so I know a lot of people and budtenders within the industry. There’s actually a lot of overlap between the art and cannabis communities in Denver, thanks to brands like Veritas, which is really active in the art community and goes out of its way to cultivate relationships with artists.

I also definitely need to give a big shout-out to Robert Gray [@robtheartmuseum], who puts together really cool cannabis-influenced art events. It was at one of those events where I was first introduced to the Veritas team. I’m so grateful to work with a brand like Veritas that is so invested in the art community and in supporting the artists that are a part of it.

Do you have a favorite Veritas strain?

My go-to is Cake Pop. It’s one of those strains that doesn’t make me freak out, which I tend to do a lot. It just gets me into a great headspace, plus it helps me concentrate and gets my creative flow going.
The Veritas strain library is your source for tasty options for any activity, conveniently organized by whatever experience you’re looking for.