Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, La Kush Cake, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pineapple Blast, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap And Tickle, Slurricane, Snickerz, Sour Melon, Sour Rado, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Sueno, Sundae Float, Sunset Drive, Tart Pop, Tart Pops, Thai, The Sauce, Triangle Og, Unicorn Poop, Wedding Crasher, White Runtz, Wookie Fruit, Yuck Mouth, Yuk Mouth, Zookies
Cherry Peak Dispensary
Apple Fritter, Banana Kush, Blood Orange, Cereal Milk, Chemmy Jones, Durban Kush, Granola Funk, Headband Kush, Koko Puffs, La Kush Cake, Layer Cake, Meow, Miracle Alien Cookies, Orange Zkittlez, Peach Crescendo, Peach Pie, Runtz, Slurricane, Sour Rado, Sueno, Tart Pops, White Runtz
Chronic Therapy
Strawberries N Cream
Colorado Harvest Company
Biker Oz, Flow, Granola Funk, Headband Kush, Lava Breath, Milky Weigh, Papaya Cake, Peach Kush, Peking Duck, Pruno, Sour Melon, Sour Orange Zkittles, Sundae Float, Tart Pops
Cookies
Forza Sans Souci, Miracle Alien Cookies, Ooh La La
Denvers Kush Club
Apple Fritter, Midnight, Muffinz, Noon, Peach Kush
Doctors Orders
Item 9, Peach Crescendo, Ritas Cherry, Runtz, Snickerz, Sour Melon
Drift
Gelato 41, Infinity, White 99
Eclipse Cannabis
Ice Cream Cake, Mac
Elevated
Cherry Hills, Durban Kush, Melonz, Strawberry Shortcake
EmJ's
Bubba Berry, Cherry Diesel, Cherry Hills, Colorado Cool Aid, Forza Sans Souci, Grape Oz, Layer Cake, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Strawberry Milk, Sueno, Sunset Drive, The Sauce, Unicorn Poop
Emerald Fields
Cherry Punch, Durban Kush, Forza Sans Souci, Gary Payton, Ice Milk, Melonz, Midnight, Milky Weigh, Muffinz, Noon, Orange Zkittlez, Peach Kush, Peking Duck, Strawberry Milk, Sueno, Triangle Og, Yuk Mouth
Euflora
Cake Pop, Cherry Diesel, Forza Sans Souci, Garlic Breath, Gg 4, Layer Cake, Peking Duck, Snickerz, Super Sour Lemon
Fountain Organics
Pineapple Blast, The Sauce
Golden Meds
Apple Fritter, Ice Cream Cake, Ice Milk, Koko Puffs, Melonz, Muffinz, Sherb Crasher, Sunset Drive, Yuk Mouth
Golden Meds
Cake Pop, Cherry Hills, Dosi, Gg 4, Granola Funk, Grape Oz, Headband Kush, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno
Green Dragon
Forza Sans Souci, Gas Tanker, Orange Zkittlez, Peach Crescendo
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Bubba Berry, Cake Pop, Cherry Diesel, Cherry Punch, Forza Sans Souci, Gas Tanker, Grape Oz, Headband Kush, Item 9, Koko Puffs, Lava Breath, Melonz, Pineapple Blast, Ritas Cherry, Sage N Sour, Sour Orange Zkittles, Strawberry Milk, Sueno, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop
Herbs 4 You
Gas Tanker, Peach Crescendo, Purple Marmalade, Sour Diesel, Super Sour Lemon, Yuk Mouth
High Octane Dispensary
Biker Oz, Gary Payton, Triangle Og
High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Papaya Cake, Sundae Float, Triangle Og
High Plainz Strains
Durban Kush, Forza Sans Souci, Galleta, Ice Cream Cake, Ice Milk, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Pruno, Purple Marmalade, Snickerz, Strawberries N Cream, Sueno, Super Sour Lemon, Triangle Og, White 99, White Runtz, Yuk Mouth
Higher Grade
Bubba Berry, Cherry Diesel
Kanopya Springs
Item 9, Sueno, Tart Pops
Karmaceuticals
Chemmy Jones, Peking Duck, Sage N Sour, White 99, White Runtz
Kind Care Of Colorado
Ice Cream Cake, Island, Lava Breath, Peach Crescendo, Purple Marmalade, Slurricane
Kinfolk Farms
Big Bubba Diesel, Cherry Hills, Fubar, Gas Tanker, Larry, Layer Cake, Muffinz, Orange Zkittlez, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Wookie Fruit, Yuk Mouth
LOVA co
Apple Fritter, Durban Kush, Ice Milk, Medellin, Sage N Sour
LaConte's Denver
Cherry Diesel, Durban Kush
Lakeshore Cannabis
Apple Fritter, Big Bubba Diesel, Blood Orange, Bubba Berry, Cookies Cream, Galleta, Gary Payton, Granola Funk, Island, Item 9, Melonz, Peking Duck, Ritas Cherry, Slurricane, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Tart Pops, The Sauce, Triangle Og, Wedding Crasher, Wookie Fruit
Lightshade
Apple Fritter, Cereal Milk, Chem 4, Cherry Diesel, Flow, Forza Sans Souci, Gelato 41, Ice Cream Cake, Item 9, Koko Puffs, Lava Breath, Layer Cake, Lucky Charms, Midnight, Miracle Alien Cookies, Peach Crescendo, Peach Kush, Rain Dance, Ritas Cherry, Runtz, Slap N Tickle, Sour Flower, Sour Melon, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop, White Runtz, Yuk Mouth
Living Rose Wellness
Gas Tanker, Granola Funk, Grape Oz, Item 9, Layer Cake, Melons, Milky Weigh
Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Purple Marmalade, Sage N Sour, Slap N Tickle, Strawberry Milk, Sueno, Sunset Drive, Super Sour Lemon
Magnolia Rd.
Cherry Hills, Headband Kush, Koko Puffs, Muffinz, Papaya Cake, Peach Kush, Sage N Sour, Strawberry Shortcake, The Sauce
Magnolia Road Cannabis Co
Bananas, Forza Sans Souci, Fubar, Gas Tanker, La Kush Cake, Layer Cake, Orange Zkittlez, Peach Crescendo, Peach Pie, Sueno, Yuk Mouth
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Maikoh Holistics
La Kush Cake, Miracle Alien Cookies, Runtz, Snickerz
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Gary Payton, Gas Tanker, Gg 4, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cereal Milk, Cherry Diesel, Durban Kush, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Island, Item 9, Koko Puffs, La Kush Cake, Layer Cake, Melonz, Milky Weigh, Miracle Alien Cookies, Muffinz, Papaya Cake, Peach Kush, Peking Duck, Pineapple Blast, Pruno, Pudding Pop, Purple Marmalade, Rain Dance, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Sour Orange Zkittles, Strawberry Flame, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, Tart Pop, The Sauce, Triangle Og, Unicorn Poop, Yuk Mouth, Zookies
Native Roots Vail
Big Bubba Diesel, Cake Pop, Cherry Diesel, Cookies N Cream, Gg 4, Melonz, Muffinz, Ritas Cherry, Sherb Crasher, Slap N Tickle, Sour Orange Zkittles, Sueno, The Sauce
Natural Alternatives for Health
Apple Fritter, Biker Oz, Durban Kush, Koko Puffs, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Strawberry Shortcake
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cake Pop, Cookies N Cream, Dosi, Forza Sans Souci, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Papaya Cake, Peking Duck, Pruno, Purple Marmalade, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Durban Kush, Granola Funk, Ice Milk, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Sherb Crasher, Sundae Float, Yuk Mouth
Natures Kiss
Muffinz, Project 4510, Snowman
Natures Medicine
Apple Fritter, Bananas, Cherry Punch, Colorado Cool Aid, Fubar, Garlic Cookies, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Super Sour Lemon, White 99
Oasis Cannabis Superstore
Apple Fritter, Cherry Hills, Collins Ave, Gg 4, Granola Funk, Grape Oz, Ice Milk, Medellin, Milky Weigh, Papaya Cake, Peach Crescendo, Peking Duck, Pineapple Blast, Purple Marmalade, Ritas Cherry, Sour Rado, Sueno, Triangle Og, White Runtz, Wookie Fruit
Peak MJ
Cake Pop, Purple Papaya Punch, Sherb Crasher, Sundae Float, Wookie Fruit
Rocky Mountain Blaze
Bubba Berry, Forza Sans Souci, Headband Kush, Island, Layer Cake, Milky Weigh, Orange Zkittlez, Raspberry, Slap N Tickle, Strawberry Shortcake, Tart Pops, The Sauce, White 99
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Cherry Hills, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Melonz, Milky Weigh, Peach Kush, Raspberry, Sage N Sour, Sherb Crasher, Snickerz, Sunset Drive, Triangle Og, Yuk Mouth
Rocky Road
Bananaghani, Cereal Milk, Cherry Hills, Cherry Punch, Granola Funk, Grape Oz, Ice Cream Cake, Item 9, Lava Breath, Melonz, Midnight, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Slurricane, Sour Orange Zkittles, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Triangle Og
Roots RX
Blood Orange, Ice Cream Cake, Orange Zkittlez, Yuk Mouth
Roots Rx
Apple Fritter, Berries N Cream, Blood Orange, Cherry Hills, Durban Kush, Granola Funk, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Slap N Tickle, Slurricane, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, The Sauce, Wookie Fruit, Yuk Mouth
Simply Pure
Blood Orange, Gary Payton, Georgia Pie, Item 9, Lava Breath, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slap N Tickle, Sour Melon, Triangle Og, Yuk Mouth
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Cherry Punch, Forza Sans Souci, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Island, Item 9, Koko Puffs, Lava Breath, Layer Cake, Melonz, Meow, Midnight, Milky Weigh, Miracle Alien Cookies, Muffinz, Noon, Orange Zkittlez, Peach Crescendo, Pineapple Blast, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Sueno, Tart Pops, The Sauce, Triangle Og, Unicorn Poop, Wookie Fruit, Yuk Mouth, Zookies
Spark
Peach Kush, Sundae Float
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Garanimals, Gelato 41, Georgia Pie, Infinity, Layer Cake, Meow, Peking Duck, Strawberry Shortcake, Sueno, Sunset Drive, Triangle Og, Unicorn Poop, White 99, Yuk Mouth
Star buds
Meow, Sueno, Sunset Drive, Triangle Og
Steel City Meds
Banana Kush, Blue Sherbert, Cake Pop, Cherry Hills, Cookies N Cream, Flow, Forza Sans Souci, Garlic Breath, Item 9, Papaya Cake, Peach Pie, Sage And Sour, Slurricane, Sour Diesel, Strawberries N Cream, Sunset Drive, The Sauce
The 404 Dispensary
Meow, Peach Crescendo, Super Sour Lemon, White Runtz
The 64 Store
Cake Pop, Forza Sans Souci, Gas Tanker, Koko Puffs, Layer Cake, Super Sour Lemon, Unicorn Poop
The Dispo
Ice Milk, Island, Peach Crescendo, Pineapple Blast, Runtz, Skywalker, Slap N Tickle
The Green Solution
Apple Fritter, Banana Kush, Biker Oz, Blood Orange, Blue Sherbert, Bubba Berry, Cereal Milk, Durban Kush, Garlic Breath, Gary Payton, Grape Oz, Item 9, Lava Breath, Meow, Muffinz, Peach Crescendo, Peach Kush, Peking Duck, Purple Papaya Punch, Raspberry, Sage N Sour, Sherb Crasher, Snozzberry, Sour Rado, Sueno, Sunset Drive, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99
The Happy Camper Cannabis Company
Big Bubba Diesel, Biker Oz, Cherry Diesel, Durban Kush, Electric Lemonade, Forza Sans Souci, Galleta, Gary Payton, Grape Oz, Ice Milk, Island, Lucky Charms, Melonz, Orange Zkittlez, Peach Kush, Peking Duck, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Strawberry Shortcake, Sunset Drive, Tart Pops, The Sauce, White Runtz, Yuck Mouth, Zookies
The Joint Denver
Gary Payton, Granola Funk, Island, Sour Melon
The Kind Castle
Gelato 41, Peach Kush, Sueno
The Spot
Banana Kush, Cherry Hills, Granola Funk, Sueno
The Spot 420
Bananaghani
The Underground Station
Frosted Jack, Galleta, Slap N Tickle, Sueno, The Sauce
Third Day Apothecary
Cherry Diesel, Garlic Breath, Grape Oz
Tumbleweed
Apple Fritter, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Cake Pop, Cereal Milk, Cherry Hills, Cookies N Cream, Garlic Breath, Georgia Pie, Gg 4, Granola Funk, Grape Oz, Grenadine, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Item 9, Koko Puffs, Lava Breath, Lemon Pepper, London Pound Cake, Medellin, Melonz, Milky Weigh, Miracle Alien Cookies, Ooh La La, Orange Zkittlez, Papaya Cake, Peach Crescendo, Pruno, Purple Papaya Punch, Raspberry, Sherb Crasher, Slap N Tickle, Snickerz, Soda, Strawberry Shortcake, Sueno, Sundae Float, Tart Pops, White Runtz
Twin Peaks Dispensary
Item 9, Miracle Alien Cookies, Peach Crescendo, Peach Pie, Slap N Tickle, Sueno, Sundae Float, The Sauce, Unicorn Poop, Yuk Mouth
Unity Rd
Big Bubba Diesel, Cherry Hills, Forza Sans Souci, Frosted Jack, Gary Payton, Gg 4, Melonz, Papaya Cake, Peach Crescendo, Peking Duck, Slap N Tickle, Sour Diesel, Sour Melon, Strawberries N Cream, Sueno, Super Sour Lemon, Tart Pops, Unicorn Poop
Verts Neighborhood Dispensary
Cherry Punch, Durban Kush, Sueno, Triangle Og
Zengold's
Bubba Berry
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Peach Pie, Raspberry, Yuk Mouth
A Cut Above
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Durban Kush, Forza Sans Souci, Gas Tanker, Island, Koko Puffs, Lava Breath, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Peach Pie, Peking Duck, Pruno, Sage N Sour, Slurricane, Sour Diesel, Sour Rado, Sunset Drive, The Sauce
Backcountry Cannabis Co.
Apple Fritter, Bananas, Cherry Hills, Durban Kush, Fubar, Sour Melon, Yuk Mouth
Berkeley Disensary
Granola Funk, La Kush Cake, Lava Breath, Peach Kush, Strawberry Milk, Tart Pops
Big Medicine Cannabissary
Garlic Breath
Boulder Wellness Center
Medellin
Breckenridge Organic Therapy
Apple Fritter, Big Bubba Diesel, Triangle Og

January 24, 2022

How Veritas Uses Limited-Edition Product Drops to Connect With Customers

How Veritas Uses Limited-Edition Product Drops to Connect With Customers

Photo courtesy of Veritas

The Colorado-based company’s limited-edition product releases include its unique Pheno Hunts, First Cut Strains and exclusive partnerships with retailers.

SUBSCRIBEJanuary 21, 2022  Melissa Schiller State by State: ColoradoDispensary News

Veritas Fine Cannabis is always looking for new ways to engage with the end consumer, and this past year, the Colorado-based company has found success in a variety of limited-edition product drops.

The Veritas team likes to curate experiences, according to the company’s marketing director, Jordan Plunkett.

“That’s the thought process behind our new product lines and our new product drops,” Plunkett says. “We want to do something that goes above and beyond just giving someone a new product to try out. We want to tie that into an experience somehow, and we’ve done this in the past with previous product lines, such as our Pheno Hunts.”

While “pheno hunting,” or determining a cannabis cultivar’s best traits, is usually reserved for a company’s internal product development team, Veritas has given its customers the chance to try and vote for their favorite phenotype. The one with the most votes then becomes a permanent cultivar in Veritas’ genetic library.

“That [idea] derived from our gardeners coming to us and basically saying, ‘We have all these phenos and these incredible strains, and we don’t even … know where to choose from,’” Plunkett says. “We then came up with an idea to actually … get consumers engaged somehow.”

Veritas offers its customers a Pheno Hunt box that includes 1 gram each of three different phenotypes of the same cultivar, along with accessories like a grinder, a lighter and rolling papers. Consumers can then sample each phenotype and offer their honest opinions and feedback on which ones should have a place in Veritas’ genetic library, Plunkett says.

“It’s been a really successful and engaging way to really connect with our customers,” he says. “They seem to love it because it actually gives them a say so in what we do as a company. At the end of the day, they’re the ones actually enjoying our products, so we want to hear from them directly.”

Now, customers are anxiously waiting for the next Pheno Hunt to drop.

“We’ve really seen a huge number of growth, and we actually have people asking us when the next one is,” Plunkett says. “People are very familiar with it, they know about it, so I would definitely say our Pheno Hunts are probably our most successful limited-edition product line that we offer.”

Veritas' First Cut product line gives customers a look at a cultivar that the company is growing for the first time.

Veritas also has a First Cut product line, which is offered more frequently than Pheno Hunts and gives customers a look at a cultivar that the company is growing for the first time.

As with the Pheno Hunt products, the First Cut line gives Veritas’ customers the ability to provide feedback on the cultivars and decide whether they should have a permanent spot in the company’s genetics library.

“People have absolutely loved the First Cut concept so far,” Plunkett says. “We’ve been doing it for a few years now, and … people like having … the opportunity to be a part of something when it comes to working with these big cannabis brands.”

Veritas also tries to find unique ways to connect with its retail partners by offering them exclusive, limited-edition product drops.

For example, the company recently partnered with Golden Meds to offer exclusive day and night boxes. The day box contains two of Veritas’ sativa-dominant cultivars from its Invigorate line, while the night box contains two indica-dominant cultivars from the company’s Alleviate line.

“With that, we’ve given the users an experience, and with the store, we’ve given them this exclusive product that’s only available to them,” Plunkett says.

Veritas has also partnered with Wolfpac Dispensaries to offer Cocoa Puffs as an exclusive cultivar available in 7-gram jars.

“That is not typically a product line that we carry, so that was a cool, limited-edition, exclusive drop that if you wanted to get Cocoa Puffs, you had to go to Wolfpac,” Plunkett says.

Sometimes, Veritas will tie an exclusive product drop to a prize or giveaway to drive new product lines. For the 2021 All-Star Game in Denver, for example, the company sold a commemorative can with three 1-gram pre-rolls and a baseball rally towel inside—and one lucky can also held two tickets to the game.

“You’re already going to enjoy the product itself—you’re already planning on purchasing our product anyway—but we’re giving the consumer that extra little nudge, that extra thing to incentivize them,” Plunkett says.

For the 2021 All-Star Game in Denver, Veritas sold a commemorative can with three 1-gram pre-rolls and a baseball rally towel inside—and one lucky can also held two tickets to the game.

Veritas evaluates the success of a limited-edition drop based on whether the products sell out. The company sets the drops at a certain quantity, and its goal is to sell out of that inventory as soon as possible.

For example, Veritas releases about 900 boxes for its Pheno Hunt promotion and typically sells out within a couple weeks.

“We consider that to be an absolute success and a win there,” Plunkett says.

The company also considers social media engagement when determining the success of a particular drop. Veritas never asks customers to post about the brand or its products, but if the company sees a lot of natural, organic conversation on social media about a particular drop, the team counts it as a successful promotion.

“We really determine our success based on what people just really, truly thought of the promo,” Plunkett says. “Obviously, we take a look at our sales data and our numbers and review all that stuff to make sure that we did it right and [where] we have room for improvement. … But our ultimate goal is to really just create an experience for the customer and have a positive little thing for them to try out.”

Veritas plans to collaborate with Native Roots to roll out a live resin vape cartridge that will be available starting Jan. 28.

Looking ahead, Veritas plans to collaborate with Native Roots to roll out a live resin vape cartridge. Beginning Jan. 28, Native Roots will be the exclusive retailer of the cartridge, which will feature custom packaging.

“We’ve given them our product, our flower, to be pressed and extracted into pens,” Plunkett says. “We’re planning on only starting with about 3,000 of these in the market, so we’re hoping that these take off and we’re very excited to see how they do and how people enjoy them.”

The overall goal of Veritas’ limited-edition product drops, Plunkett says, is to create an organic conversation with the company’s customers and allow them to weigh in on what they like—and what they don’t.

“The biggest thing we just try to do here is really just give the end consumer the ability to feel like they’re a part of something,” he says. “We love pushing the boundaries of what’s out there and what’s possible, and we like to try to do things that pave the way for others to even follow."

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