NATIVE ROOTS Grant St. REC:  

Biker OZ,  Cherry Hills,  Garlic Breath,  Papaya Cake,  Sundae Float

LOVA – Edgewater:  

Scooby Snax,  Sundae Float

Twin Peaks Dispensary:  

Cake Mix,  Project 4510,  Lemon Pepper

Native Roots Vail MED:  

Super Sour Lemon

A Cut Above – med Denver:  

GG #4,  OG Sin,  Super Sour Lemon

DOCTORS ORDERS:  

Cake Mix,  Project 4510,  Honey Bun,  Lemon Pepper

Native Roots Longmont:  

Gas Tanker,  Super Sour Lemon

OASIS CANNABIS SUPERSTORE (44th):  

Cherry Hills,  Lemon Pepper,  Miracle Alien Cookies

EUFLORA 16th Street:  

Cake Mix

Natural Mystic:  

Amarelo,  Layer Cake,  Super Sour Lemon

BUDDY BOY – York St:  

Bananaghani,  Cherry Hills,  Gas Tanker,  Headband Kush

EUFLORA Buckley Rd:  

Cake Mix,  Project 4510

Solace Meds Broadway:  

Biker OZ,  Sundae Float

PEAK DISPENSARY:  

Bananaghani,  Layer Cake,  Papaya Cake,  Scooby Snax,  Sour Diesel

Native Roots Littleton MED:  

Amarelo,  Layer Cake,  Strawberry Milk,  Super Sour Lemon

Roots RX Aspen:  

Biker OZ,  Georgia Pie,  Honey Bun,  Super Sour Lemon

ROOTS RX EDWARDS:  

Biker OZ,  Georgia Pie,  Honey Bun,  Pancakes,  Super Sour Lemon

Native Roots Colorado:  

Biker OZ,  Papaya Cake,  Strawberry Milk,  Sundae Float,  Tractor Beam

Solace Meds – WR:  

Garlic Breath,  Papaya Cake,  Strawberry Milk

Emerald Fields – Glendale:  

Biker OZ,  Georgia Pie,  Headband Kush,  Honey Bun,  Papaya Cake

NATIVE ROOTS DILLON:  

Biker OZ,  Papaya Cake,  Strawberry Milk,  Sundae Float,  Tractor Beam

Tumbleweed Frisco:  

Miracle Alien Cookies,  Super Sour Lemon

Reefer Madness Dispensary:  

Amarelo,  Strawberry Milk,  Super Sour Lemon

COLORADO HARVEST COMPANY BROADWAY:  

Biker OZ,  Slurricane,  Sundae Float

NATIVE ROOTS BOULDER:  

Cherry Hills

Golden Meds Bryant St:  

GG #4,  OG Sin,  Sage N Sour,  Sueño,  Super Sour Lemon,  The Sauce

KIND CARE OF COLORADO LLC:  

Cake Mix,  Project 4510,  Lemon Pepper,  Sundae Float

The Happy Camper Palisade:  

Cake Mix,  Georgia Pie,  Project 4510,  Lemon Pepper

Tumbleweed – Steamboat:  

Cherry Hills,  Georgia Pie,  Pancakes,  Sundae Float

Tumbleweed Carbondale:  

Amarelo,  Garlic Breath,  Georgia Pie,  Pancakes

OASIS CANNABIS SUPERSTORE (EVANS):  

Cherry Hills,  Lemon Pepper,  Miracle Alien Cookies

NATIVE ROOTS ASPEN:  

Biker OZ,  Papaya Cake,  Strawberry Milk,  Sundae Float,  Tractor Beam

LOVA – Downtown:  

Sundae Float,  Super Sour Lemon

ROOTS RX EAGLE/VAIL:  

Biker OZ,  Georgia Pie,  Honey Bun,  Super Sour Lemon

BUDDY BOY -38th:  

Bananaghani,  Cherry Hills,  Headband Kush

Native Roots Austin Bluffs MED:  

Amarelo,  Strawberry Milk

COLORADO HARVEST COMPANY YALE:  

Cake Mix,  Gas Tanker,  Project 4510,  Lemon Pepper,  Sundae Float

Seven One Nine LLC:  

Cake Mix,  Project 4510,  Lemon Pepper

EUFLORA Longmont:  

Cake Mix,  Project 4510

LOVA – Aurora:  

Grape OZ,  Slurricane

Trill Alternatives:  

Cherry Hills,  Sundae Float

Golden Meds – Sante Fe:  

Amarelo,  Cake Mix,  Project 4510,  Honey Bun,  Ice Cream Cake,  Lemon Pepper,  Papaya Cake,  Unicorn Poop

THE TUMBLEWEED DISPENSARY Parachute:  

Miracle Alien Cookies,  Tractor Beam

NATIVE ROOTS NORTH DENVER:  

Biker OZ,  Papaya Cake

Eclipse Cannabis Company:  

Ice Cream Cake,  Koko Puffs

Boulder Wellness Center:  

Gas Tanker,  Layer Cake,  Sage N Sour,  Scooby Snax

ROOTS RX GUNNISON:  

Biker OZ,  Georgia Pie,  Honey Bun,  Pancakes,  Super Sour Lemon

Native Roots Highlands:  

Biker OZ,  Papaya Cake,  Strawberry Milk,  Sundae Float,  Tractor Beam

EUFLORA Brighton Blvd:  

Cake Mix

ROOTS RX Leadville:  

Biker OZ,  Georgia Pie,  Honey Bun,  Pancakes,  Super Sour Lemon

RJJ Edgewater:  

Gas Tanker,  Layer Cake,  Super Sour Lemon

High Octane:  

Item #9,  Slurricane,  Yuk Mouth

THE JOINT BY CANNABIS:  

Slurricane,  Sundae Float,  Unicorn Poop

NATIVE ROOTS EDGEWATER:  

Biker OZ,  Papaya Cake,  Strawberry Milk,  Sundae Float,  Tractor Beam

EUFLORA Aspen:  

Cake Mix,  Project 4510

EUFLORA Gun Club Rd:  

Cake Mix,  Project 4510,  Lemon Pepper

Buddy Boy – S. Federal:  

Strawberry Milk,  Tractor Beam,  Yuk Mouth

ROOTS RX BASALT:  

Biker OZ,  Georgia Pie,  Honey Bun,  Pancakes,  Super Sour Lemon

LOVA – Colfax:  

Sundae Float,  Super Sour Lemon

Higher Grade Medical (at Galena):  

Gas Tanker,  Strawberry Milk

RJJ Frisco:  

Amarelo,  Gas Tanker,  Strawberry Milk

Dabbington LLC:  

Cake Mix,  Project 4510,  Lemon Pepper

A Cut Above – Springs med:  

GG #4,  OG Sin,  Super Sour Lemon

Wolf Pac – Pueblo West:  

Sundae Float

The Underground Station:  

Item #9,  Miracle Alien Cookies,  Scooby Snax

Cannabicare:  

GG #4,  Layer Cake,  OG Sin

COLORADO HARVEST COMPANY KALAMATH:  

Sundae Float

The Dab By Silverpeak – Alameda:  

Amarelo,  Cherry Hills,  Koko Puffs

Wolf Pac Cannabis Federal:  

Cake Mix,  Cherry Hills,  Project 4510,  Lemon Pepper,  Unicorn Poop

RJJ Academy:  

Layer Cake,  Super Sour Lemon

January 4, 2021

High Country: Veritas Fine Cannabis taps Icelantic for a smokin’ ski giveaway

Now through January 31, you can enter to win the winter promo by buying an 1/8th of weed

News NEWS | January 1, 2021 Katie Shapiro
High Country

  • The custom top sheet graphic was designed by Denver-based artist Joe Palec. (Courtesy Icelantic)
    The custom top sheet graphic was designed by Denver-based artist Joe Palec. (Courtesy Icelantic)
  • Every 1/8th jar of Veritas Fine Cannabis flower comes with a coupon code sticker to enter online for a chance to win a pair of Icelantic Nomad 105’s. (Courtesy Veritas Fine Cannabis)
    Every 1/8th jar of Veritas Fine Cannabis flower comes with a coupon code sticker to enter online for a chance to win a pair of Icelantic Nomad 105’s. Courtesy Veritas Fine Cannabis
  • The award-winning Nomad 105 is Icelantic's flagship model, best-selling ski and the foundation of the Nomad Freeride Collection. (Courtesy Veritas Fine Cannabis)
    The award-winning Nomad 105 is Icelantic's flagship model, best-selling ski and the foundation of the Nomad Freeride Collection. (Courtesy Icelantic)
  • The custom top sheet graphic was designed by Denver-based artist Joe Palec. (Courtesy Icelantic)
    The custom top sheet graphic was designed by Denver-based artist Joe Palec. (Courtesy Icelantic)
  • Every 1/8th jar of Veritas Fine Cannabis flower comes with a coupon code sticker to enter online for a chance to win a pair of Icelantic Nomad 105’s. (Courtesy Veritas Fine Cannabis)
    Every 1/8th jar of Veritas Fine Cannabis flower comes with a coupon code sticker to enter online for a chance to win a pair of Icelantic Nomad 105’s. Courtesy Veritas Fine Cannabis

Soon after moving to Colorado in 2007, I quickly learned that shopping and supporting local was ingrained in the community more so than anywhere else I’d lived before. Venturing out for my first season as a resident on Vokls, the following winter I splurged on my first set of Icelantics after discovering the then up-and-coming, homegrown gear brand through my magazine job at the time.

Five pairs and 12 years later, I realized my skis and I were truly meant to be when earlier this month, I picked up two jars of Veritas Fine Cannabis at Roots Rx and saw an Icelantic logo stamped on the side. The two companies have teamed up for a perfect winter promotion in collaboration with Denver-based artist Joe Palec, who was commissioned for the ski topsheets and cannabis container labels.

From Dec. 1, 2020 through Jan. 31, 2021, every 1/8th jar of Veritas includes a peel-off sticker with a unique code to enter to win a pair of custom Icelantic x Veritas Nomad 105 skis. Every week, Veritas will randomly select a winner from valid entries submitted (entries from the previous week also roll over into the following, unless your code was previously chosen).

Icelantic, which was established in 2006 and has its headquarters in Golden, is known for its seasonal limited-edition artwork by co-founder Travis Parr. But for this partnership, the company turned to an outside inspiration.

“We are fortunate to have one of the best art directors in cannabis (on our team). Sarah Egener has worked very hard to establish relationships with a number of local artists who we call on (for unique projects),” shared Veritas’ head of marketing and sales Jon Spadafora. “We are huge fans of Joe Palec’s art, and love the depth of his work. Every time we look at the skis and the jars, a new scene presents itself.”

“With our collaboration projects, we work with each company directly and their own artists to convey the story they want to present to the public,” explained Ashley Hart, Icelantic’s Mr. Manager (yes, that’s an Arrested Development nod as a title). “Joe’s work is hands down my favorite collab to date. Giving a new artist in the ski industry a chance to tell their story and have their creation live on a ski is something special.”

Having a global ski brand officially working with a cannabis company is also something special. Despite cannabis being legal for adult-use for the past seven years in Colorado, the snowsports industry has yet to make much movement into sponsorships and events. For what its worth, most ski resorts occupy federal forest land, which poses a legitimate risk for publicly endorsing consumption on-mountain until legalization passes at the federal level.

“As the years go on we are seeing more acceptance in a medicine that is clearly working. The reality is that (cannabis) has been a major ingredient in ski culture for decades and is finally getting shown in the light that it deserves,” said Hart. “I can’t speak for everyone in the company, but I personally can attribute a great deal of creativity, manifestation, and action to cannabis.”

With more than 90 varieties in its library (all grown in-house), Veritas drops a rotating roster of cannabis flower every week with an easy-to-navigate strain guide on its website based on experience.

Spadafora recommends any of Veritas’ “Invigorate” strains for an energetic, happy high before hitting the hill and the “Rejuvenate” line to wind down at the end of a ski day, adding, “For many, cannabis has already been a big part of snowsports. We are happy to carry on that tradition by creating a way to bring the cannabis and ski industries closer.”