High Plainz Strains
Apple Fritter, Cake Pop, Forza Sans Souci, Gas Tanker, Granola Funk, Grape Oz, Item #9, Koko Puffs, La Kush Cake, Miracle Alien Cookies, Muffinz Breath, Papaya Cake, Peach Crescendo, Runtz, Sage N Sour, Slurricane, Sunset Drive, Tart Pops, Toxic, White Runtz
Higher Grade
Bubba Berry, Cherry Diesel
Kanopya Springs
Item #9, Sueno, Tart Pops
Kind Care Of Colorado
Cherry Hills, GG #4, Ice Cream Cake, Ice Milk, Koko Puffs, Lava Breath, Layer Cake, Purple Marmalade, Purple Papaya Punch, Sherb Crasher, Snickerz, Tart Pops
Kinfolk Farms
Cherry Hills, Fubar, Gary Payton, Gas Tanker, Layer Cake, Milky Weigh, Muffinz Breath, Papaya Cake, Peach Kush, Peking Duck, Slap N Tickle, Snickerz, Sour Diesel, Sueno, Toxic, Yuk Mouth
LOVA co
Cherry Punch, Durban Kush #8, Forza Sans Souci, Garlic Breath, Gary Payton, Granola Funk, Grape Oz, Milky Weigh, Muffinz Breath, Sage N Sour, Slurricane, Strawberry Milk, Unicorn Poop
LaConte's Denver
Biker Oz, Gary Payton, Sour Oranage Zkittlez
Lakeshore Cannabis
Apple Fritter, Biker Oz, Blood Orange, Bubba Berry, Cherry Hills, Cookies N Cream, Forbidden Melonz, Granola Funk, Ice Cream Cake, Ice Milk, Island Sweetz, Item #9, Koko Puffs, Muffinz Breath, Oreoz, Peach Kush, Purple Marmalade, Runtz, Sage N Sour, Slurricane, Strawberry Flame, Strawberry Shortcake, Tart Pops, The Sauce, White Runtz, Wookie Fruit
Lightshade
Apple Fritter, Big Bubba Diesel, Cake Pop, Forbidden Melonz, GG #4, Garlic Breath, Item #9, Lava Breath, Oreoz, Peach Crescendo, Rain Dance, Runtz, Slurricane, Sour Rado, Sueno, Sunset Drive, Super Sour Lemon, The Sauce
Living Rose Wellness
Forbidden Melonz, Granola Funk, Grape Oz, Item #9, Layer Cake, Milky Weigh
Lova co
Cherry Punch, Durban Kush #8, Forza Sans Souci, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Milky Weigh, Muffinz Breath, Sage N Sour, Slap N Tickle, Sueno, Sunset Drive, Super Sour Lemon
Magnolia Rd.
Biker Oz, Cherry Punch, Forza Sans Souci, Island Sweetz, Lava Breath, Layer Cake, Muffinz Breath, Sherb Crasher, Tart Pops
Magnolia Road Cannabis Co
GG #4, La Kush Cake, Lava Breath, Layer Cake, London Pound Cake, Peach Crescendo, Peach Kush, Tart Pops, Yuk Mouth
Magnolia Road Cannabis Co.
Apple Fritter, Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Maikoh Holistics
Bananaghani, Garlic Breath, Granola Funk, Triangle Og, Wookie Fruit
Mana Supply Company
Sueno
Medicine Man
Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cherry Hills, Fubar, Gas Tanker, La Kush Cake, Muffinz Breath, Purple Marmalade, Sage N Sour, Tart Pops, The Sauce
Native Roots
Apple Fritter, Apples And Bananas, Big Bubba Diesel, Biker Oz, Blood Orange, Cake Pop, Electric Lemonade, Forbidden Melonz, Fubar, GG #4, Garlic Breath, Gas Tanker, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Item #9, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Milky Weigh, Miracle Alien Cookies, Muffinz Breath, Oreoz, Oz Kush, Papaya Cake, Peach Kush, Pruno, Purple Marmalade, Runtz, Sage N Sour, Slurricane, Sour Diesel, Sour Orange Zkittles, Strawberry Flame, Sundae Driver, Super Sour Lemon, Tart Pops, The Sauce, White 99, Wookie Fruit
Natural Alternatives for Health
Blood Orange, Bubba Berry, Forbidden Melonz, Forza Sans Souci, Ice Milk, Sherb Crasher, Triangle Og
Nature's Herbs & Wellness
Cake Pop, Forbidden Melonz, Gas Tanker, Grape Oz, Item #9, Muffinz Breath, Papaya Cake, Peach Crescendo, Runtz, Sage N Sour, Slurricane, Tart Pops
Natures Herbs & Wellness Center
Apple Fritter, Granola Funk, Papaya Cake, Peach Crescendo, Sage N Sour, Slurricane, Tart Pops
Natures Kiss
Tart Pops
Natures Medicine
Cake Pop, Lava Breath, Layer Cake, Milky Weigh, Sour Diesel
Oasis Cannabis Superstore
Apple Fritter, Grape Oz, Peach Crescendo, Purple Marmalade, White Runtz
Peak Dispensary
Cherry Hills, Wedding Cake
Peak MJ
Biker Oz, Cake Pop, Purple Papaya Punch, Sherb Crasher, Snickerz, Sundae Float, Wookie Fruit
Rocky Mountain Blaze
Cereal Milk, Forza Sans Souci, Headband Kush, Island Sweetz, Milky Weigh, Raspberry Beret, Slap N Tickle, Strawberry Shortcake, Tart Pops, White Runtz
Rocky Mountain Cannabis
Biker Oz, Bubba Berry, Cherry Hills, Cherry Punch, Forbidden Melonz, GG #4, Granola Funk, Ice Cream Cake, Ice Milk, Milky Weigh, Peach Crescendo, Purple Papaya Punch, Sherb Crasher, Snickerz, Tart Pops, Triangle Og, White 99, Wookie Fruit
Rocky Road
Big Bubba Diesel, Cereal Milk, Cherry Hills, Electric Lemonade, Forza Sans Souci, GG #4, Granola Funk, Koko Puffs, Lava Breath, London Pound Cake, Meow Meow, Purple Marmalade, Purple Papaya Punch, Sherb Crasher, Snickerz, Sour Diesel, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, White 99, Wookie Fruit
Roots RX
Bananaghani, GG #4, Headband Kush, Pad Thai, Peach Pie, Strawberry Shortcake, Super Sour Lemon, White 99
Roots Rx
Apple Fritter, Banana Kush, Bananaghani, Cherry Hills, Durban Kush #8, Forbidden Melonz, Forza Sans Souci, GG #4, Gas Tanker, Headband Kush, Ice Milk, Island Sweetz, Meow Meow, Miracle Alien Cookies, Pad Thai, Peach Kush, Raspberry Beret, Sage N Sour, Sherb Crasher, Snickerz, Sour Oranage Zkittlez, Strawberry Guava, Strawberry Shortcake, Sueno, Super Sour Lemon, Tart Pops, The Sauce, White 99, White Runtz
Simply Pure
Blood Orange, Item #9, Layer Cake, Miracle Alien Cookies, Muffinz Breath, Sage N Sour, Sour Rado, Super Sour Lemon, White 99
Solace Meds
Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cherry Punch, Forbidden Melonz, Fubar, GG #4, Garlic Breath, Gas Tanker, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Item #9, Lava Breath, Layer Cake, Milky Weigh, Miracle Alien Cookies, Papaya Cake, Peach Crescendo, Purple Papaya Punch, Sage N Sour, Sherb Crasher, Snickerz, Strawberry Guava, Tart Pops, White 99, White Runtz, Wookie Fruit
Star Buds
Apple Fritter, Big Bubba Diesel, Forbidden Melonz, Forza Sans Souci, Gelato 41, Infinity N Beyond, Layer Cake, Meow Meow, Purple Papaya Punch, Sherb Crasher, Sueno, Tart Pops, Toxic, Toxic Boo, White 99, Wookie Fruit, Yuk Mouth
Star buds
Sueno, Sunset Drive
Steel City Meds
Banana Kush, Cherry Hills, Item #9, Papaya Cake, Peach Pie, Sage N Sour, Slurricane, Sour Oranage Zkittlez, Strawberries N Cream, Sunset Drive, The Sauce
The 404 Dispensary
Biker Oz, Durban Kush #8, Garlic Breath, Grape Oz, La Kush Cake, Layer Cake, Papaya Cake, Peach Crescendo, Strawberry Guava, Yuk Mouth
The 64 Store
Cherry Hills, Cherry Punch, Grape Oz, Lava Breath, Milky Weigh, Sage N Sour, Tart Pops
The Dispo
Apple Fritter, Biker Oz, Bubba Berry, Granola Funk, Oreoz, Papaya Cake, Runtz, Slurricane, Strawberry Guava, Super Sour Lemon
The Farmers Market
Gary Payton, White 99
The Green Solution
Banana Kush, Big Bubba Diesel, Blue Sherbert, Bubba Berry, Cake Pop, Cereal Milk, Durban Kush #8, GG #4, Garlic Breath, Ice Cream Cake, Koko Puffs, Lava Breath, London Pound Cake, Muffinz Breath, Purple Papaya Punch, Sage N Sour, Sherb Crasher, Sour Oranage Zkittlez, The Sauce, Triangle Og, Wedding Crasher, White 99, Wookie Fruit
The Happy Camper Cannabis Company
Biker Oz, Cake Pop, Cherry Hills, Forbidden Melonz, Gelato 41, Grape Oz, La Kush Cake, Lava Breath, Layer Cake, Slap N Tickle, Slurricane, Sour Rado, Super Sour Lemon, Tart Pops, Triangle Og, Unicorn Poop
The Joint Denver
Banana Kush, Cherry Punch, Lava Breath, Pad Thai
The Kind Castle
Lava Breath, White 99
The Underground Station
Frosted Jack
Third Day Apothecary
Bubba Berry, Cherry Punch, Gas Tanker, Grape Oz, Lava Breath, Milky Weigh, Miracle Alien Cookies, Purple Marmalade, Sage N Sour, Slurricane
Tumbleweed
Apple Fritter, Banana Kush, Bananaghani, Biker Oz, Blood Orange, Bubba Berry, Cherry Hills, Cherry Punch, Durban Kush #8, Forbidden Melonz, GG #4, Garlic Breath, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Infinity N Beyond, Item #9, Koko Puffs, Lava Breath, Milky Weigh, Miracle Alien Cookies, Papaya Cake, Peach Kush, Peach Pie, Purple Marmalade, Purple Papaya Punch, Sage N Sour, Sherb Crasher, Snickerz, Sour Diesel, Sour Oranage Zkittlez, Strawberry Shortcake, Sundae Float, Super Sour Lemon, Tart Pops, Triangle Og, Wedding Crasher, White Runtz, Wookie Fruit
Twin Peaks Dispensary
Bananaghani, Cherry Diesel, Durban Kush #8, Forza Sans Souci, GG #4, Gary Payton, Gas Tanker, Granola Funk, Headband Kush, Ice Milk, Item #9, Lava Breath, Layer Cake, Peach Crescendo, Peach Kush, Purple Papaya Punch, Runtz, Sundae Driver, Tart Pops
Verts Neighborhood Dispensary
Item #9, Layer Cake, Miracle Alien Cookies, Sage N Sour
1136 Yuma
Cherry Punch, Electric Lemonade, Koko Puffs, Lava Breath, Peach Crescendo, Yuk Mouth
A Cut Above
Apple Fritter, Cherry Diesel, Cherry Punch, Granola Funk, Headband Kush, Koko Puffs, Lava Breath, Layer Cake, Oreoz, Papaya Cake, Sage N Sour, Slap N Tickle, Snickerz, Sunset Drive, Tart Pops, The Sauce, Zookies
Backcountry Cannabis Co.
Cherry Punch, Fubar, Lava Breath, Papaya Cake, Wedding Crasher
Berkeley Disensary
Granola Funk, Lava Breath, Layer Cake, Peach Pie, Purple Marmalade, Snickerz
Big Medicine Cannabissary
Garlic Breath
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cereal Milk, Cherry Punch, Durban Kush #8, Electric Lemonade, Forbidden Melonz, Forza Sans Souci, Fubar, GG #4, Garlic Breath, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Island Sweetz, Item #9, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, London Pound Cake, Meow Meow, Milky Weigh, Muffinz Breath, Oreoz, Oz Kush, Pad Thai, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry Beret, Runtz, Sage N Sour, Sherb Crasher, Slurricane, Snickerz, Sour Rado, Strawberry Flame, Strawberry Guava, Strawberry Milk, Strawberry Shortcake, Sueno, Sundae Driver, Sundae Float, Sunset Drive, Super Sour Lemon, Tart Pops, Toxic, Triangle Og, Unicorn Poop, Wedding Crasher, White 99, Wookie Fruit, Yuk Mouth, Zookies
Canna City
Biker Oz, Gelato 41, Papaya Cake, Tart Pops, Triangle Og, Wookie Fruit
Cherry Peak Dispensary
Banana Kush, Bananaghani, Bubba Berry, GG #4, Item #9, Lava Breath, Peach Crescendo, Purple Marmalade, Raspberry Beret, Sour Melon, Strawberry Shortcake, Tart Pops
Colorado Harvest Company
Apple Fritter, Cake Pop, Cherry Punch, GG #4, Ice Cream Cake, Lava Breath, Oz Kush, Papaya Cake, Peach Crescendo, Peach Pie, Purple Marmalade, Purple Papaya Punch, Runtz, Sherb Crasher, Strawberry Guava, Tart Pops, Triangle Og, Wedding Crasher
Denvers Kush Club
Granola Funk, Ice Milk, Purple Papaya Punch, Sherb Crasher, Tart Pops, Wookie Fruit
Doctors Orders
Peach Kush
Eclipse Cannabis
Bananaghani, La Kush Cake 2, Purple Papaya Punch
Elements
Koko Puffs
Elevated
Item #9, Miracle Alien Cookies, Peach Crescendo, Runtz
EmJ's
Apple Fritter, Cherry Hills, Colorado Cool Aid, Forbidden Melonz, Forza Sans Souci, Gas Tanker, Grape Oz, Layer Cake, Peach Crescendo, Slap N Tickle, Sour Diesel, Sour Oranage Zkittlez, Sour Rado, Strawberry Milk, Sueno, Sunset Drive, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop
Emerald Fields
Cherry Punch, Forbidden Melonz, Forza Sans Souci, Granola Funk, Lava Breath, Milky Weigh, Muffinz Breath, Papaya Cake, Pruno, Sherb Crasher, Tart Pops, White 99
Euflora
Cake Pop, Garlic Breath, Peking Duck, Slurricane, Snickerz, Wookie Fruit
Fountain Organics
The Sauce
Freedom Road
Apple Fritter, Cherry Punch
Golden Meds
Bubba Berry, Cherry Diesel, Cherry Hills, Forza Sans Souci, GG #4, Granola Funk, Grape Oz, Headband Kush, Ice Milk, Item #9, Lava Breath, Milky Weigh, Peach Crescendo, Sage N Sour, Sour Oranage Zkittlez, Strawberry Milk, Sueno, Tart Pops, The Sauce
Good Weed
Sueno
Green Dragon
Cherry Hills, Forza Sans Souci, Peach Kush, Sour Oranage Zkittlez, Sueno, Triangle Og
Green Pharm 2
Cherry Punch, Colorado Cool Aid, Electric Lemonade, Grape Oz, Ice Milk, Item #9, Sour Diesel, Sour Oranage Zkittlez, Strawberry Milk, Tart Pops
Greenfields
Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream
Herbal Healing
Cake Pop, Cherry Punch, Forbidden Melonz, Item #9, Koko Puffs, Layer Cake, Miracle Alien Cookies, Papaya Cake, Pineapple Blast, Purple Marmalade, Sage N Sour, Slurricane, Sueno, Tart Pops
Herbs 4 You
Cherry Punch, Gas Tanker, Peach Crescendo, Purple Marmalade, Sour Diesel, Super Sour Lemon, Unicorn Poop, Yuk Mouth
High Octane Dispensary
Yuk Mouth
High Plains Strains
Big Bubba Diesel, Biker Oz, Cake Pop

July 25, 2022

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

SUBSCRIBE July 22, 2022

 Andriana Ruscitto

Interviews & Opinion State by State: Oregon

It’s no secret that the cannabis industry moves fast and is ever-evolving.

Market trends or products that are popular today may go out of style tomorrow. In this Q&A, Jesce Horton, founder of LOWD, a cannabis production company in Portland, Ore., shares what businesses should consider when looking to implement a marketing trend in an ever-changing landscape.

Editor’s note: Jesce Horton will speak at Cannabis Conference from 1:30 p.m. to 2:20 p.m. on Wednesday, Aug. 24, on the “How to Use Today’s Marketing Trends To Boost Your Bottom Line” session alongside Angela Pih, Vice President of Marketing for HarborsideJonathan Spadafora, President of Veritas Fine Cannabis, and Ashley Fields, Vice President of Marketing and Communications for CANN. In this session, experts will provide their top lessons learned, share regulatory considerations and explain how to evaluate the success of any marketing campaign. Visit www.CannabisConference.com for more information and to register.

Andriana Ruscitto: What should business owners consider when deciding whether to jump on a marketing trend? 

Jesce Horton: I think they should consider how fast the industry moves. For example, if someone is selecting strains based on what’s moving and what’s hot right now, they definitely want to strongly consider the longevity of that trend or strain, whatever it may be, because implementing these strains or strategies can take months [or] even over a year. By the time you’re able to do that, the industry has [already] moved on to something else.

AR: How can executives successfully incorporate marketing trends?

JH: I suggest they have a real ear to the street, boots on the ground, and a target demographic. Talking to their customers [and] showing their customers … because it’s almost impossible to fake authenticity in this market.

AR: What legal aspects should marketers consider while working on a campaign?

JH: Without a doubt, their state regulatory requirements. Every state is different [with its] marketing rules and also the enforcement of those rules. You can easily get deep into a campaign, spend a lot of money and [realize the state] wants you to do things a different way. A violation could cost you a lot of money or even your license.

RELATED: 'Embrace Data and Technology': Q&A With Harborside's Angela Pih

AR: What are your top tips for evaluating the success of a marketing campaign?

JH: We look at purchasing trends [and] marketing data available by companies like BDSA, Headset, whoever our retailers are using. I think more than anything is [having] a general understanding of whether the market is accepting it and that can be measured by how fast things sell, how much [people] are talking about your campaign—a lot of qualitative factors, not always just quantitative.

AR: What do you hope attendees will bring back to their businesses from your session at Cannabis Conference?

JH: Strategies to be more strategic in their marketing campaign and how to measure success.

AR: Is there anything that you would like to add?

JH: Talk about how you can work with your retail partner to get as much insight and data from the customer as possible.

Editor’s Note: This interview has been lightly edited for style, length and clarity.

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