Rocky Mountain Cannabis - Denver
Apple Fritter, Cherry Punch, Item #9, Koko Puffs, Slap N Tickle, Triangle OG
Rocky Mountain Cannabis Craig
Apple Fritter, Cherry Punch, Koko Puffs, Papaya Cake, Triangle OG
Rocky Mountain Cannabis Dinosaur
Apple Fritter, Cherry Punch, Garlic Breath, Koko Puffs, Papaya Cake, Triangle OG
SOLACE MEDS LLC - FC
Apple Fritter, Big Bubba Diesel, Bubba Berry, Colorado Cool-aid, Cookies N Cream, Koko Puffs, Pineapple Blast, Sour Rado, Strawberry Shortcake, Wedding Crasher
Solace Meds Broadway
Big Bubba Diesel, Cherry Punch, Colorado Cool-aid, Cookies N Cream, Headband Kush, Koko Puffs, Pineapple Blast, Sour Rado, Tart Pops, Wedding Crasher
THE JOINT BY CANNABIS
Apple Fritter, Cookies N Cream, Koko Puffs, Wedding Crasher
THE KIND CASTLE
Apple Fritter, Bubba Berry, Cherry Punch, Headband Kush, Pineapple Blast, Poon Tang Pie
The 404
Apple Fritter, Cookies N Cream, LA Kush Cake, Pineapple Blast, Poon Tang Pie, Veritas Cookies
The Dispo (REC)
Apple Fritter, Bananaghani, Big Bubba Diesel, Bubba Berry, Cherry Punch, Colorado Cool-aid, Cookies N Cream, Garlic Breath, Headband Kush, Koko Puffs, LA Kush Cake, Pineapple Blast, Poon Tang Pie, Slap N Tickle, Slurricane, Sour Rado, Strawberry Shortcake, Tart Pops, Triangle OG, Wedding Crasher
The Happy Camper Palisade
Apple Fritter, Bananaghani, Bubba Berry, Cherry Punch, Colorado Cool-aid, Cookies N Cream, Forbidden Melonz, Headband Kush, LA Kush Cake, Poon Tang Pie, Scooby Snax, Slurricane, Sour Rado, Tart Pops, Wedding Crasher
Tumbleweed Carbondale
Cherry Punch, Cookies N Cream, LA Kush Cake, Poon Tang Pie, Sour Rado, Veritas Cookies, Wedding Crasher
Tumbleweed Craig
Apple Fritter, Cookies N Cream, Headband Kush, LA Kush Cake
Tumbleweed Debeque
Bananaghani, Cookies N Cream, Pineapple Blast
Tumbleweed Frisco
Cherry Punch, Cookies N Cream, Pineapple Blast
Twin Peaks - REC
Apple Fritter, Cherry Punch, Colorado Cool-aid, Cookies N Cream, Slap N Tickle, Slurricane, Wedding Crasher
A Cut Above - rec
Apple Fritter, Cherry Punch, Cookies N Cream, Forbidden Melonz, Pineapple Blast, Poon Tang Pie, Sour Rado, Veritas Cookies, Wedding Crasher
BACKCOUNTRY CANNABIS COMPANY
Apple Fritter, Bubba Berry, Cookies N Cream, Garlic Breath, Headband Kush, Koko Puffs, Pineapple Blast, Poon Tang Pie, Scooby Snax, Slap N Tickle, Sour Diesel
BUDDY BOY - Walnut St
Cherry Punch, Cookies N Cream, Forbidden Melonz, Garlic Breath, Poon Tang Pie, Sour Rado, Veritas Cookies
BUDDY BOY - York St
Forbidden Melonz, LA Kush Cake, Poon Tang Pie
BUDDY BOY -38th
Forbidden Melonz, LA Kush Cake, Poon Tang Pie
Buddy Boy - N. Federal
Forbidden Melonz, Poon Tang Pie
Buddy Boy - S. Federal
Forbidden Melonz, Papaya Cake, Poon Tang Pie
Callie's RiNo
Apple Fritter, Cherry Punch, Garlic Breath, Koko Puffs, Slap N Tickle
Canna Cabinet
Apple Fritter, Big Bubba Diesel, Bubba Berry, Cherry Punch, Colorado Cool-aid, Gas Tanker, Headband Kush, Koko Puffs, LA Kush Cake, Papaya Cake, Pineapple Blast, Poon Tang Pie, Slap N Tickle, Slurricane, Sour Rado, Sueno, Sunset Drive, Super Sour Lemon, Tart Pops, Triangle OG, Unicorn Poop, Wedding Crasher
CannaCo II
Cookies N Cream, Sour Rado
Cannacura
Koko Puffs, Papaya Cake, Slurricane
Cherry Peak
Apple Fritter, Cherry Punch, Cookies N Cream, Garlic Breath, LA Kush Cake, Papaya Cake, Purple Papaya Punch, Slap N Tickle, Slurricane, Sour Rado, Wedding Crasher
Cookies Commerce City
Cherry Punch, Cookies N Cream, Sour Rado, Wedding Crasher
Cookies Denver
Apple Fritter, Cherry Hills, Cherry Punch, Cookies N Cream, Garlic Breath, Sour Rado, Strawberry Milk, Tart Pops
Cookies Pueblo
Cookies N Cream, Sour Rado
EUFLORA 16th Street
Bananaghani, Big Bubba Diesel, Pineapple Blast, Strawberry Shortcake
EUFLORA Buckley Rd
Strawberry Shortcake
EUFLORA Gun Club Rd
Bananaghani, Big Bubba Diesel, Pineapple Blast, Strawberry Shortcake
EUFLORA Longmont
Big Bubba Diesel, Pineapple Blast
Elevated
Apple Fritter, Bananaghani, Cherry Punch, Koko Puffs, Tart Pops
Golden Meds - Sante Fe
Apple Fritter, Colorado Cool-aid, LA Kush Cake, Slap N Tickle, Strawberry Shortcake, Wedding Crasher
Herbal Healing
Banana Kush, GG4, Garlic Breath, Miracle Alien Cookies, OG Sin, Slap N Tickle, Strawberries N Cream, Sunset Drive
High Plainz Strains 2
Apple Fritter, Cherry Punch, Cookies N Cream, Garlic Breath, Koko Puffs, Papaya Cake, Purple Papaya Punch, Scooby Snax, Slap N Tickle, Slurricane, Sour Rado, Strawberry Shortcake, Wedding Crasher
KIND CARE OF COLORADO LLC
Apple Fritter, Cherry Punch, Cookies N Cream, LA Kush Cake, Slap N Tickle, Slurricane, Sour Rado, Wedding Crasher
Karma
Apple Fritter, Cherry Punch, Cookies N Cream, LA Kush Cake, Slap N Tickle, Slurricane, Sour Rado, Wedding Crasher
Kinfolk Farms
Pineapple Blast, Poon Tang Pie
LACONTES - Washington
Apple Fritter, Big Bubba Diesel, Cookies N Cream, Headband Kush, LA Kush Cake, Pineapple Blast, Slurricane
MAGNOLIA ROAD - Boulder
Apple Fritter, Bananaghani, Big Bubba Diesel, Blue Sherbert, Cherry Punch, Cookies N Cream, Headband Kush, Koko Puffs, LA Kush Cake, Layer Cake, Pineapple Blast, Poon Tang Pie, Pudding Pop, Slurricane, Sour Rado, Strawberry Milk, Strawberry Shortcake, Super Sour Lemon, Tart Pops, Wedding Crasher, Wookie Fruit
NATURES MEDICINE SALIDA
Big Bubba Diesel, Cherry Punch, Cookies N Cream, Headband Kush, Pineapple Blast, Sour Rado
OASIS CANNABIS SUPERSTORE (44th)
Apple Fritter, Cherry Punch, LA Kush Cake, Pineapple Blast, Poon Tang Pie, Slap N Tickle
OASIS CANNABIS SUPERSTORE (EVANS)
Apple Fritter, Cherry Punch, LA Kush Cake, Pineapple Blast, Poon Tang Pie, Slap N Tickle
Primal
Colorado Cool-aid, Koko Puffs, Unicorn Poop
ROCKY MOUNTAIN - RIDGWAY
Apple Fritter, Cherry Punch, Koko Puffs, Papaya Cake, Slap N Tickle, Strawberries N Cream
ROOTS RX BASALT
Cookies N Cream, Sour Rado
ROOTS RX EAGLE/VAIL
Cookies N Cream, Sour Rado
ROOTS RX EDWARDS
Cookies N Cream, Sour Rado
ROOTS RX GUNNISON
Cookies N Cream, Sour Rado
ROOTS RX Leadville
Cookies N Cream, Pineapple Blast
Rocky Mountain Blaze
Cherry Punch, Cookies N Cream, Forbidden Melonz, Papaya Cake, Poon Tang Pie, Sour Rado, Wedding Crasher

May 13, 2021

Meet the Artist Behind Our Psychedelic-Inspired Veritas Cannabis T-Shirts and Apparel

Strain-inspired all-seeing eyes? Triangle OG pyramids with a ’90s vibe? It’s all in a day’s work for Veritas Art Director Sarah Egener.

The tradition of cannabis-inspired art goes back almost as far as the plant itself and is a notable counterculture hallmark.

Before there were any legal adult-use markets in America, a unique graphic on a dime bag was one of the only ways to establish a “brand” and cultivate a customer base. In San Francisco, for example, Meridy Volz gained notoriety for her Sticky Fingers business selling weed brownies thanks in part to the hand-designed lunch bags that protected each order.

Simultaneously, a number of music acts with an open affinity for cannabis all came to prominence in the 1960s and ’70s. The result was a generation of band logos—the Grateful Dead being the most obvious—coming to informally serve as visual synonyms for marijuana and those who enjoy it.

Sarah Egener, Art Director at Veritas, credits this legacy of bold, often-psychedelic aesthetics as a major inspiration for her own work.

Available in the Veritas shop, Egener’s designs include a shirt featuring psychedelic eyes inspired by the five effects-based Veritas strain categories and a Triangle OG-inspired sweatshirt decked out in pop-art pyramids and Day-Glo colors.

“When we tie in art,” Egener says, “it makes us bigger than just selling weed. We’re also piquing the interest of all of these other individuals who are perhaps not really smokers but love, say, Icelantic Skiing.”

In celebration of our psychedelic-inspired apparel, including Veritas Cannabis T-shirts, Egener joined us for a chill Q&A sesh to share her ideas, her career journey and how her designs come together.

How long have you been making art?

I’ve always been into art, since I was a little kid. Art class was always my favorite. My parents took me to a lot of museums and there was always a passion there, so I gained an appreciation. Today, I’m inspired by a lot of different things. The consumption of cannabis while I work definitely helps!

When did you know you wanted to work in the cannabis field?

Right out of college I tried environmental consulting, which was cool but not creative enough for me. From there I got involved with an agency and worked with lots of different clients and brands across the board, including a few cannabis brand projects. That was how I first dipped my toe in. Veritas is my first full-time cannabis job, but I've been a consumer since I moved to Colorado in 2012.

How do you approach the art you’ve made for Veritas?

First and foremost, one of our priorities is to be about more than cannabis. I don’t like too much of a stoner stigma, at least in an obvious way. I want it to be more psychedelic, so if you’re high or smoking, you can enjoy seeing the colors pop without the imagery directly having to be about being a stoner.

The Veritas name has also really grown as far as becoming a regular part of people’s households and conversations. There are a ton of brands in Colorado that just slap a bunch of pot leaves on their packaging, but they’re putting themselves in a box. By contrast, Veritas is a cannabis brand for anybody, be it connoisseurs who love their premium bud or smokers who’ve never thought of themselves as a smoker before. We like to say we're for everyone.

Did you draw on any specific inspiration for these psychedelic-inspired designs?

There’s not any sense of “do this” or “do that,” so I went with a ’90s Saved by the Bell vibe for the Triangle OG Crewneck. I directed it toward that because we didn’t have a retro thing in our merch catalog, so I wanted to run with it. All of my designs look different. No two things look the same.

What about the Psychedelic Eyes Veritas Cannabis T-shirt?

The Psychedelic Eyes T-shirt is one that I really, really like. It’s different yet not too crazy, and still stylish, simple and modern-looking. It’s a look we like to put out there and it is one of my favorites.

And then we have the Veritas mountain leather patch, which is a totally different aesthetic!

That one was a play on a “Support Your Local Grower” design, so I did what I could with a leather patch and gave it a very Patagonia vibe.

What’s your favorite part of the job?

Our 1/8th labels are a classic and such an accomplishment. The Triangle OG design is another favorite. Merchandise and packaging are my favorite things to work on.

What’s your favorite Veritas strain and why?The new Apple Fritter we just dropped might be my favorite. Scooby Snax is probably my classic pick but Apple Fritter gave me a really nice, relaxed high that didn’t leave me couchlocked. It was a great way to decompress after work without falling asleep. Also, the smell is insane! I really like the nose on the Apple Fritter.