High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Melonz, Papaya Cake, Papaya Punch, Sundae Float, Triangle Og
High Plainz Strains
Bananaghani, Ice Milk, Koko Puffs, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Peach Crescendo, Snickerz, Strawberries N Cream, Strawberry Shortcake
Kanopya Springs
Item 9, Sueno, Tart Pops
Kind Care Of Colorado
Garlic Cookies, Georgia Pie, Ice Cream Cake, Island
Kinfolk Farms
Big Bubba Diesel, Chemmy Jones, Cherry Diesel, Fubar, Garlic Cookies, Gas Tanker, Larry, Layer Cake, Melonz, Muffinz, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Toxic, Unicorn Poop, Wookie Fruit
LOVA co
Apple Fritter, Medellin, Muffinz, Sage N Sour, Slap N Tickle
LaConte's Denver
Cherry Diesel, Durban Kush, Wedding Crasher
Lakeshore Cannabis
Bubba Berry, Galleta, Gary Payton, Granola Funk, Peking Duck, Slurricane, Strawberry Shortcake, Tart Pops, Triangle Og
Lightshade
Apple Fritter, Chem 4, Georgia Pie, Lucky Charms, Miracle Alien Cookies, Rain Dance, Slap N Tickle, Strawberry Milk, Sueno, Sundae Float, Tart Pops, White Runtz
Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Garlic Breath, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Og, Purple Marmalade, Sage N Sour, Sherb Crasher, Slap N Tickle, Strawberry Milk, Sueno, Sugar Rush, Sunset Drive, Super Sour Lemon
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Galleta, Gary Payton, Gas Tanker, Gg 4, Grape Oz, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Og, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz, Zookies
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Big Bubba Diesel, Biker Oz, Bubba Berry, Cherry Diesel, Durban Kush, Garlic Breath, Gary Payton, Georgia Pie, Granola Funk, Headband Kush, Ice Cream Cake, Ice Milk, Item 9, Lava Breath, Layer Cake, Melonz, Milky Weigh, Muffinz, Papaya Cake, Peach Kush, Purple Marmalade, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Snickerz, Sour Orange Zkittles, Strawberry Flame, Sueno, Super Sour Lemon, The Sauce, Yuk Mouth
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cookies N Cream, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Muffinz, Og, Papaya Cake, Peach Crescendo, Strawberries N Cream, Strawberry Milk, Strawberry Shortcake, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Cake Pop, Gorilla Glue, Granola Funk, Ice Milk, Lava Breath, Muffinz, Papaya Cake, Raspberry, Sherb Crasher, Slurricane, Strawberries N Cream, Sundae Float, Tart Pops, Wedding Crasher
Natures Medicine
Apple Fritter, Bananas, Bubba Berry, Cherry Punch, Colorado Cool Aid, Fubar, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Strawberries N Cream, Sueno, Super Sour Lemon, White 99
Rocky Mountain Blaze
Raspberry, The Sauce
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Medellin, Melonz, Papaya Cake, Peach Kush, Raspberry, Sherb Crasher, Snickerz, Sunset Drive, Super Charger, The Soap, Triangle Og, Yuk Mouth
Rocky Road
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Hills, Galleta, Granola Funk, Grape Oz, Melonz, Muffinz, Papaya Cake, Purple Marmalade, Ritas Cherry, Slurricane, Sour Orange Zkittles, Sueno, Tart Pops, The Sauce
Roots RX
Cherry Hills, Headband Kush, Ice Cream Cake, Sueno
Roots Rx
Apple Fritter, Banana Kush, Big Bubba Diesel, Blood Orange, Cherry Hills, Garlic Cookies, Gg 4, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Sage N Sour, Sour Rado, Strawberry Shortcake, Sueno, Tart Pops, Triangle Og, White 99, Wookie Fruit
Simply Pure
Blood Orange, Cherry Diesel, Gary Payton, Georgia Pie, Item 9, Lava Breath, Meow, Muffinz, Orange Zkittlez, Papaya Cake, Slap N Tickle, Sour Melon, The Sauce, Triangle Og, White Runtz
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Banana Kush, Bananas, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Docs Cake, Forza Sans Souci, Fubar, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Gg 4, Granola Funk, Grape Oz, Headband Kush, Island, La Kush Cake, Layer Cake, Melonz, Meow, Milky Weigh, Muffinz, Og, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peking Duck, Pruno, Purple Papaya Punch, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Sueno, Tart Pops, The Sauce, Toxic, Triangle Og, Wookie Fruit
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Gelato 41, Infinity, Layer Cake, Peking Duck, Sage N Sour, Sueno, Sunset Drive, Toxic, Triangle Og, White 99, Yuk Mouth
Star buds
Layer Cake, Meow, Og, Sueno, Sunset Drive, Triangle Og, Yuk Mouth
The Dispo
Apple Fritter, Banana Kush, Bubba Berry, Gary Payton, Island, Lava Breath, Milky Weigh, Peach Kush, Skywalker, Slap N Tickle, The Sauce
The Green House
Grape Oz, Lava Breath, Peking Duck
The Green Solution
Apple Fritter, Biker Oz, Blood Orange, Blue Sherbert, Grape Oz, Lava Breath, Meow, Muffinz, Orange Zkittlez, Peach Crescendo, Peking Duck, Pineapple Blast, Sherb Crasher, Snickerz, Strawberries N Cream, Strawberry Shortcake, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99
The Happy Camper Cannabis Company
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Dosi, Galleta, Gary Payton, Georgia Pie, Granola Funk, Grape Oz, Island, Mac 1, Melonz, Og, Orange Zkittlez, Peach Crescendo, Peach Kush, Peking Duck, Pruno, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Snickerz, Sour Melon, Sour Rado, Strawberry Milk, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Zookies
The Underground Station
Big Bubba Diesel, Frosted Jack, Galleta, Slap N Tickle, Strawberry Shortcake, Sueno, The Sauce
Tumbleweed
Big Bubba Diesel, Biker Oz, Blood Orange, Cherry Hills, Galleta, Gary Payton, Georgia Pie, Gg 4, Grape Oz, Infinity, Koko Puffs, Lemon Pepper, Lions Mane, Medellin, Melonz, Meow, Milky Weigh, Og, Ooh La La, Purple Papaya Punch, Raspberry, Sherb Crasher, Snickerz, Sueno, Sundae Float, Toxic, Unicorn Poop
Twin Peaks Dispensary
Apple Fritter, Blood Orange, Gary Payton, Gas Tanker, Item 9, Orange Zkittlez, Peach Crescendo, Peach Kush, Peking Duck, Slap N Tickle, Sueno, Sundae Float, The Sauce, White 99
Verts Neighborhood Dispensary
Durban Kush, Sueno
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Og, Raspberry
Backcountry Cannabis Co.
Bananas, Fubar, Galleta
Berkeley Disensary
Blood Orange, Bubba Berry, Cereal Milk, Cherry Hills, Granola Funk, Lava Breath, Sour Melon, Unicorn Poop
Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Og, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Sage N Sour, Sherb Crasher, Slurricane, Snickerz, Sour Melon, Strawberry Flame, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Tart Pops, The Sauce, Toxic, Triangle Og, White Runtz, Wookie Fruit, Zookies
Cherry Peak Dispensary
Big Bubba Diesel, Chemmy Jones, Cherry Hills, Cherry Punch, Galleta, Gary Payton, Gg 4, Granola Funk, Ice Cream Cake, Island, Koko Puffs, La Kush Cake, Melonz, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slurricane, The Sauce
Denvers Kush Club
Strawberry Shortcake
Doctors Orders
Garlic Breath, Purple Papaya Punch, Snickerz
Elevated
Cherry Hills, Durban Kush, Melonz, Pineapple Blast, Strawberry Shortcake
Emerald Fields
Biker Oz, Bubba Berry, Cherry Hills, Cherry Punch, Durban Kush, Galleta, Island, La Kush Cake, Melonz, Og, Peach Pie, Peking Duck, Pruno, Slurricane, Strawberry Milk, Tart Pops, Wookie Fruit
Euflora
Cake Pop, Cherry Diesel, Galleta, Garlic Breath, Gg 4, Og, Peking Duck, Slap N Tickle, Snickerz, Super Sour Lemon
Golden Meds
Cake Pop, Cherry Hills, Gg 4, Granola Funk, Grape Oz, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno, Super Sour Lemon
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Sunset Drive, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Koko Puffs, Sage N Sour

December 3, 2020

Craft vs. Commercial Cannabis

Kenneth Morrow

Columns - Tomorrow in Cannabis

How do you—and the industry—define what is and what is not “craft” cannabis? Subscribe

Periodically, I scan social media sites for posts of large-scale cannabis production facilities, and when I find such a post, inevitably someone has left a comment stating the facility, due to its size, will merely produce average or substandard, low-grade cannabis. The commenter usually follows up such an accusation with a comment that he will only produce and consume the presumably superior “craft” cannabis.

This begs the questions: What is craft cannabis? And how did this notion come to suggest that all large-scale cannabis cultivation operations produce the negatively perceived “commercial-grade cannabis”?

The Craft Beer Model

The Brewer’s Association for small and independent craft brewers, on its website, offers a clear-cut definition of craft brewing:

“An American craft brewer is small, independent and traditional.

Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships.

Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.

Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.”

The Brewers Association also offers concepts related to craft beer and craft brewers:

  • “Craft brewers are small brewers.
  • The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent.
  • Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.
  • Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events.
  • Craft brewers have distinctive, individualistic approaches to connecting with their customers.
  • Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer.
  • The majority of Americans live within 10 miles of a craft brewer.”

The Search for 'Craft Cannabis' History and Qualifications

In an attempt to find an official “craft” application to cannabis, I paged through many cannabis books, spoke with my mentors and peers, even scoured the internet—yet I could not find any concrete rules that dictate whether a crop or plant can be deemed, certified or considered “craft.” So I still am left with the question: On what is the “craft” cannabis designation based?Could it be:

  • Plant count? If so, how many plants are too many?
  • The number of people who work with the plants?
  • The cultivator(s)’ percentage of ownership vs. outside or investor ownership?
  • The facility’s automated capabilities (or lack thereof)?
  • Nutritional additives? What can be approved for use?
  • Innovation?
  • Limited production and sales?

I completely agree that passion, care and attention to every detail is required to produce superior-quality cannabis with rich cannabinoid and terpene profiles. There cannot be compromises to nutrient-source quality, environmental control nor labor practices.

In cannabis production with supplemental nutrients, for example, one could choose to purchase lower-quality and less-expensive nutrient options, but could never eliminate any of the three major nutrients: nitrogen (N), phosphorus (P) or potassium (K). Doing so would spell disaster for any crop.

In brewing, while some commercial breweries sometimes substitute ingredients like corn and rice to minimize costs, beer is made of basically four ingredients: water, hops, malt (usually from barley) and yeast. (In fact, German beer-purity law, or Reinheitsgebot, adopted in 1516, decrees that only these ingredients must be used for beer making.)

Some breweries choose to follow these rules while others choose to circumvent them. Ultimately, a brewery’s success or failure is, in large part, determined by its ability to sell its product based on the choices it makes regarding sourcing its starting materials and their quality. The customer chooses his brew, in large part, based on flavor and complexity, not (usually) alcohol content. Taste means everything in both beer and cannabis, and there are rules regarding beer making that are respected by the industry. Cannabis should create the same; however, like brewers, obviously not all cultivators will opt to abide by them.

Other Potential Factors in ‘Craft’ Cannabis

In a previous column, I noted that someone could cultivate the world’s best cannabis only to destroy its delicate aromatics in the drying and curing process. I suspect the point at which some craft-grade can become commercial-grade could be determined by the technique used to dry and cure product, not necessarily the scale at which these processes are being performed.

But, it should be noted that it is far easier to dry and cure small amounts of cannabis than large amounts.

The perceived, but still-undefined concept of “commercial” cannabis-as produced by large-scale production and consequentially lower-quality and lower-priced-is similar to less-expensive, lower-quality wine or beer, for which there is still a huge market. Some consumers do not care about complexity; they focus on price, while others select products for quality and/or certain related traits. Again, compare this to the alcohol industry, which offers an almost endless range of selections between light liqueurs and 190-proof Everclear; the latter also can be loosely compared to super-high-THC strains, in that higher alcohol or THC content does not often make for the best consumption experience for the masses, yet it has its market.

© Mitch | Adobe Stock

‘Craft’ and Quality

There are both traditional values and legal guidelines to abide by as a producer. For cannabis consumers to make a blanket statement that large-scale production facilities do and always will produce commercial-grade "substandard" cannabis is a head-in-the-sand mentality. It is naive at best to assume that a company with a legitimate understanding and comprehension of large-scale agriculture, with hundreds of millions of dollars at its disposal, contract agreements with the best breeders/genetics and a qualified staff can’t produce quality cannabis with low production costs. I firmly believe those who produce the best cannabis, regardless of scale, will always have customers, and those who do it ethically and sustainably possess even more strategic advantages.

Customers and their specific tastes will decide the success or failure of a company based on its quality, price and behavior.

I recently saw a TV commercial featuring the American actor Danny Trejo as a barkeep, in which a pretentious, finicky hipster approaches the barkeep, and says (continuously interrupting himself):

“Looking for a ‘microbrew’-

No, ‘nano brew’-

Fruity—

Not too fruity-

Blackberry-

No, boysenberry-

With hints of chocolate and leather-

Not shoe leather-

Like a belt-

But barrel-aged-

And with a sick label…”

I found this hilarious because cannabis is rapidly heading in the same direction, and I wonder how many cannabis apothecaries have heard the same.

But do these specific traits automatically imply “craft” cannabis? With no clear definition, the industry is subjecting itself to confusion that will be passed down to consumers. So, if you consider yourself to be a craft grower, on what are you basing that? What do you think the true definition of “craft” cannabis should be?

Editor’s Note: This is an important topic the industry would do well to address. Please feel free to share your insights with us at: EditorCBT@gie.net.

Kenneth Morrow is an author, consultant; owner of Trichome Technologies™. Facebook: TrichomeTechnologies Instagram: Trichome Technologies

Source:

https://www.cannabisbusinesstimes.com/article/craft-vs-commercial-cannabis/

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