Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Garlic Breath, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Og, Purple Marmalade, Sage N Sour, Sherb Crasher, Slap N Tickle, Strawberry Milk, Sueno, Sugar Rush, Sunset Drive, Super Sour Lemon
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Galleta, Gary Payton, Gas Tanker, Gg 4, Grape Oz, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Og, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz, Zookies
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Big Bubba Diesel, Biker Oz, Bubba Berry, Cherry Diesel, Durban Kush, Garlic Breath, Gary Payton, Georgia Pie, Granola Funk, Headband Kush, Ice Cream Cake, Ice Milk, Item 9, Lava Breath, Layer Cake, Melonz, Milky Weigh, Muffinz, Papaya Cake, Peach Kush, Purple Marmalade, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Snickerz, Sour Orange Zkittles, Strawberry Flame, Sueno, Super Sour Lemon, The Sauce, Yuk Mouth
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cookies N Cream, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Muffinz, Og, Papaya Cake, Peach Crescendo, Strawberries N Cream, Strawberry Milk, Strawberry Shortcake, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Cake Pop, Gorilla Glue, Granola Funk, Ice Milk, Lava Breath, Muffinz, Papaya Cake, Raspberry, Sherb Crasher, Slurricane, Strawberries N Cream, Sundae Float, Tart Pops, Wedding Crasher
Natures Medicine
Apple Fritter, Bananas, Bubba Berry, Cherry Punch, Colorado Cool Aid, Fubar, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Strawberries N Cream, Sueno, Super Sour Lemon, White 99
Rocky Mountain Blaze
Raspberry, The Sauce
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Medellin, Melonz, Papaya Cake, Peach Kush, Raspberry, Sherb Crasher, Snickerz, Sunset Drive, Super Charger, The Soap, Triangle Og, Yuk Mouth
Rocky Road
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Hills, Galleta, Granola Funk, Grape Oz, Melonz, Muffinz, Papaya Cake, Purple Marmalade, Ritas Cherry, Slurricane, Sour Orange Zkittles, Sueno, Tart Pops, The Sauce
Roots RX
Cherry Hills, Headband Kush, Ice Cream Cake, Sueno
Roots Rx
Apple Fritter, Banana Kush, Big Bubba Diesel, Blood Orange, Cherry Hills, Garlic Cookies, Gg 4, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Sage N Sour, Sour Rado, Strawberry Shortcake, Sueno, Tart Pops, Triangle Og, White 99, Wookie Fruit
Simply Pure
Blood Orange, Cherry Diesel, Gary Payton, Georgia Pie, Item 9, Lava Breath, Meow, Muffinz, Orange Zkittlez, Papaya Cake, Slap N Tickle, Sour Melon, The Sauce, Triangle Og, White Runtz
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Banana Kush, Bananas, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Docs Cake, Forza Sans Souci, Fubar, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Gg 4, Granola Funk, Grape Oz, Headband Kush, Island, La Kush Cake, Layer Cake, Melonz, Meow, Milky Weigh, Muffinz, Og, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peking Duck, Pruno, Purple Papaya Punch, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Sueno, Tart Pops, The Sauce, Toxic, Triangle Og, Wookie Fruit
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Gelato 41, Infinity, Layer Cake, Peking Duck, Sage N Sour, Sueno, Sunset Drive, Toxic, Triangle Og, White 99, Yuk Mouth
Star buds
Layer Cake, Meow, Og, Sueno, Sunset Drive, Triangle Og, Yuk Mouth
The Dispo
Apple Fritter, Banana Kush, Bubba Berry, Gary Payton, Island, Lava Breath, Milky Weigh, Peach Kush, Skywalker, Slap N Tickle, The Sauce
The Green House
Grape Oz, Lava Breath, Peking Duck
The Green Solution
Apple Fritter, Biker Oz, Blood Orange, Blue Sherbert, Grape Oz, Lava Breath, Meow, Muffinz, Orange Zkittlez, Peach Crescendo, Peking Duck, Pineapple Blast, Sherb Crasher, Snickerz, Strawberries N Cream, Strawberry Shortcake, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99
The Happy Camper Cannabis Company
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Dosi, Galleta, Gary Payton, Georgia Pie, Granola Funk, Grape Oz, Island, Mac 1, Melonz, Og, Orange Zkittlez, Peach Crescendo, Peach Kush, Peking Duck, Pruno, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Snickerz, Sour Melon, Sour Rado, Strawberry Milk, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Zookies
The Underground Station
Big Bubba Diesel, Frosted Jack, Galleta, Slap N Tickle, Strawberry Shortcake, Sueno, The Sauce
Tumbleweed
Big Bubba Diesel, Biker Oz, Blood Orange, Cherry Hills, Galleta, Gary Payton, Georgia Pie, Gg 4, Grape Oz, Infinity, Koko Puffs, Lemon Pepper, Lions Mane, Medellin, Melonz, Meow, Milky Weigh, Og, Ooh La La, Purple Papaya Punch, Raspberry, Sherb Crasher, Snickerz, Sueno, Sundae Float, Toxic, Unicorn Poop
Twin Peaks Dispensary
Apple Fritter, Blood Orange, Gary Payton, Gas Tanker, Item 9, Orange Zkittlez, Peach Crescendo, Peach Kush, Peking Duck, Slap N Tickle, Sueno, Sundae Float, The Sauce, White 99
Verts Neighborhood Dispensary
Durban Kush, Sueno
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Og, Raspberry
Backcountry Cannabis Co.
Bananas, Fubar, Galleta
Berkeley Disensary
Blood Orange, Bubba Berry, Cereal Milk, Cherry Hills, Granola Funk, Lava Breath, Sour Melon, Unicorn Poop
Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Og, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Sage N Sour, Sherb Crasher, Slurricane, Snickerz, Sour Melon, Strawberry Flame, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Tart Pops, The Sauce, Toxic, Triangle Og, White Runtz, Wookie Fruit, Zookies
Cherry Peak Dispensary
Big Bubba Diesel, Chemmy Jones, Cherry Hills, Cherry Punch, Galleta, Gary Payton, Gg 4, Granola Funk, Ice Cream Cake, Island, Koko Puffs, La Kush Cake, Melonz, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slurricane, The Sauce
Denvers Kush Club
Strawberry Shortcake
Doctors Orders
Garlic Breath, Purple Papaya Punch, Snickerz
Elevated
Cherry Hills, Durban Kush, Melonz, Pineapple Blast, Strawberry Shortcake
Emerald Fields
Biker Oz, Bubba Berry, Cherry Hills, Cherry Punch, Durban Kush, Galleta, Island, La Kush Cake, Melonz, Og, Peach Pie, Peking Duck, Pruno, Slurricane, Strawberry Milk, Tart Pops, Wookie Fruit
Euflora
Cake Pop, Cherry Diesel, Galleta, Garlic Breath, Gg 4, Og, Peking Duck, Slap N Tickle, Snickerz, Super Sour Lemon
Golden Meds
Cake Pop, Cherry Hills, Gg 4, Granola Funk, Grape Oz, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno, Super Sour Lemon
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Sunset Drive, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Koko Puffs, Sage N Sour
High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Melonz, Papaya Cake, Papaya Punch, Sundae Float, Triangle Og
High Plainz Strains
Bananaghani, Ice Milk, Koko Puffs, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Peach Crescendo, Snickerz, Strawberries N Cream, Strawberry Shortcake
Kanopya Springs
Item 9, Sueno, Tart Pops
Kind Care Of Colorado
Garlic Cookies, Georgia Pie, Ice Cream Cake, Island
Kinfolk Farms
Big Bubba Diesel, Chemmy Jones, Cherry Diesel, Fubar, Garlic Cookies, Gas Tanker, Larry, Layer Cake, Melonz, Muffinz, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Toxic, Unicorn Poop, Wookie Fruit
LOVA co
Apple Fritter, Medellin, Muffinz, Sage N Sour, Slap N Tickle
LaConte's Denver
Cherry Diesel, Durban Kush, Wedding Crasher
Lakeshore Cannabis
Bubba Berry, Galleta, Gary Payton, Granola Funk, Peking Duck, Slurricane, Strawberry Shortcake, Tart Pops, Triangle Og
Lightshade
Apple Fritter, Chem 4, Georgia Pie, Lucky Charms, Miracle Alien Cookies, Rain Dance, Slap N Tickle, Strawberry Milk, Sueno, Sundae Float, Tart Pops, White Runtz

July 22, 2020

Cookies and Veritas: Bringing a Brand to a New Market

Written by: Owen MacMillan

As cannabis brands expand, partnerships with trusted cultivators is crucial to ensure product consistency in new markets and keeping up with customer demand.

Cookies, the cannabis brand founded by Bay Area rapper and entrepreneur Berner, recently entered a cultivation partnership with Veritas Fine Cannabis, a cannabis cultivator based in Denver. Veritas is the exclusive grower of Cookies cannabis strains in Colorado for at least the next three years, according to a deal signed in October 2019. Cookies products launched in Colorado in July.

Jon Spadafora, head of marketing and sales at Veritas, said expanding can be risky for a company if it doesn’t ensure it is picking responsible partners.

“It was important for Cookies to find someone driven by quality,” Spadafora said. “As you expand one of the biggest concerns you have is maintaining the quality that got you where you are, as you start talking about gardens that you don’t have control over.”

For Cookies’ part, the company had no concerns that Veritas would be an unreliable partner.

“Veritas is one of the kind of gold standard partners and operators, especially in Colorado,” Tori Cole, VP of marketing at Cookies, said. “They have some fire products. When we saw some photos and videos, and saw the test results, we said, ‘Oh my God, this is exactly what our flower should look like.’”

Veritas is producing 12 strains from Cookies genetic library.

Extensive communication between the companies was crucial to the process of becoming partners, with dozens of phone calls and Cookies sending representatives to tour Veritas’ facility. Feedback and open lines of communication are crucial when one company is trusting another with its genetic library and with creating the products it will put its label on.

Cole talked about entrusting the company’s strains to another company and said that Berner is very passionate about what he puts his name on. Spadafora keeps Berner updated on how the product is coming along, sharing pictures, lab tests and reviews daily to make sure the final product is as it should be. Cookies products first started to be sold in Colorado in May, and are now sold in about 50 dispensaries.“Every grower is very different,” she said. “What we try to do is standardize it so the Gary Payton you smoke in Colorado would be the same Gary Payton experience that you would have in California.”

Gary Payton, named after the NBA all-star who licensed his name to the company, is one of Cookies’ most popular and highly reviewed strains. Cole said learning to grow a new strain is complicated, and that the key to doing it the right way is keeping communication open at every step.

“[Growing a new strain] is like a new relationship, like meeting a new person,” she said. “You have to be introduced to them, learn who they are, what they like, what they don’t like. So, it is always an ongoing conversation that we have with our partners.”

Collaboration expands beyond the interview and production process, as the companies’ marketing departments make joint pushes to advertise new products as they drop.

“We are working in conjunction with the Cookies team in California to make sure that if they are marketing a new strain as it hits the shelf, they probably have that same strain hitting the shelves in multiple states,” Spadafora said. “If you have got Berner rapping about [the strain] and the Cookies team is pushing it hard on the corporate side, it certainly makes our job a lot easier to get a customer to understand and care about it.”

Both Veritas and Cookies repeated that the partnership between them is based on a shared passion and goals, rather than just profit.

“We look to have partners that share the vision of bringing good cannabis to sophisticated connoisseurs, which Colorado is filled with,” Cole said, adding that Cookies has plans to open one of its Cookies branded dispensaries there in the future. “That is why we chose Veritas, and also just what we look for when we choose any partnership.”

Source: https://www.cannabisbusinesstimes.com/article/cookies-veritas-bringing-brand-to-market/

Donate to Last Prisoner Project

$