Maikoh Holistics
La Kush Cake, Miracle Alien Cookies, Runtz, Snickerz
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Gary Payton, Gas Tanker, Gg 4, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cereal Milk, Cherry Diesel, Durban Kush, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Island, Item 9, Koko Puffs, La Kush Cake, Layer Cake, Melonz, Milky Weigh, Miracle Alien Cookies, Muffinz, Papaya Cake, Peach Kush, Peking Duck, Pineapple Blast, Pruno, Pudding Pop, Purple Marmalade, Rain Dance, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Sour Orange Zkittles, Strawberry Flame, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, Tart Pop, The Sauce, Triangle Og, Unicorn Poop, Yuk Mouth, Zookies
Native Roots Vail
Big Bubba Diesel, Cake Pop, Cherry Diesel, Cookies N Cream, Gg 4, Melonz, Muffinz, Ritas Cherry, Sherb Crasher, Slap N Tickle, Sour Orange Zkittles, Sueno, The Sauce
Natural Alternatives for Health
Apple Fritter, Biker Oz, Durban Kush, Koko Puffs, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Strawberry Shortcake
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cake Pop, Cookies N Cream, Dosi, Forza Sans Souci, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Papaya Cake, Peking Duck, Pruno, Purple Marmalade, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Durban Kush, Granola Funk, Ice Milk, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Sherb Crasher, Sundae Float, Yuk Mouth
Natures Kiss
Muffinz, Project 4510, Snowman
Natures Medicine
Apple Fritter, Bananas, Cherry Punch, Colorado Cool Aid, Fubar, Garlic Cookies, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Super Sour Lemon, White 99
Oasis Cannabis Superstore
Apple Fritter, Cherry Hills, Collins Ave, Gg 4, Granola Funk, Grape Oz, Ice Milk, Medellin, Milky Weigh, Papaya Cake, Peach Crescendo, Peking Duck, Pineapple Blast, Purple Marmalade, Ritas Cherry, Sour Rado, Sueno, Triangle Og, White Runtz, Wookie Fruit
Peak MJ
Cake Pop, Purple Papaya Punch, Sherb Crasher, Sundae Float, Wookie Fruit
Rocky Mountain Blaze
Bubba Berry, Forza Sans Souci, Headband Kush, Island, Layer Cake, Milky Weigh, Orange Zkittlez, Raspberry, Slap N Tickle, Strawberry Shortcake, Tart Pops, The Sauce, White 99
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Cherry Hills, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Melonz, Milky Weigh, Peach Kush, Raspberry, Sage N Sour, Sherb Crasher, Snickerz, Sunset Drive, Triangle Og, Yuk Mouth
Rocky Road
Bananaghani, Cereal Milk, Cherry Hills, Cherry Punch, Granola Funk, Grape Oz, Ice Cream Cake, Item 9, Lava Breath, Melonz, Midnight, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Slurricane, Sour Orange Zkittles, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Triangle Og
Roots RX
Blood Orange, Ice Cream Cake, Orange Zkittlez, Yuk Mouth
Roots Rx
Apple Fritter, Berries N Cream, Blood Orange, Cherry Hills, Durban Kush, Granola Funk, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Slap N Tickle, Slurricane, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, The Sauce, Wookie Fruit, Yuk Mouth
Simply Pure
Blood Orange, Gary Payton, Georgia Pie, Item 9, Lava Breath, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slap N Tickle, Sour Melon, Triangle Og, Yuk Mouth
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Cherry Punch, Forza Sans Souci, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Island, Item 9, Koko Puffs, Lava Breath, Layer Cake, Melonz, Meow, Midnight, Milky Weigh, Miracle Alien Cookies, Muffinz, Noon, Orange Zkittlez, Peach Crescendo, Pineapple Blast, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Sueno, Tart Pops, The Sauce, Triangle Og, Unicorn Poop, Wookie Fruit, Yuk Mouth, Zookies
Spark
Peach Kush, Sundae Float
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Garanimals, Gelato 41, Georgia Pie, Infinity, Layer Cake, Meow, Peking Duck, Strawberry Shortcake, Sueno, Sunset Drive, Triangle Og, Unicorn Poop, White 99, Yuk Mouth
Star buds
Meow, Sueno, Sunset Drive, Triangle Og
Steel City Meds
Banana Kush, Blue Sherbert, Cake Pop, Cherry Hills, Cookies N Cream, Flow, Forza Sans Souci, Garlic Breath, Item 9, Papaya Cake, Peach Pie, Sage And Sour, Slurricane, Sour Diesel, Strawberries N Cream, Sunset Drive, The Sauce
The 404 Dispensary
Meow, Peach Crescendo, Super Sour Lemon, White Runtz
The 64 Store
Cake Pop, Forza Sans Souci, Gas Tanker, Koko Puffs, Layer Cake, Super Sour Lemon, Unicorn Poop
The Dispo
Ice Milk, Island, Peach Crescendo, Pineapple Blast, Runtz, Skywalker, Slap N Tickle
The Green Solution
Apple Fritter, Banana Kush, Biker Oz, Blood Orange, Blue Sherbert, Bubba Berry, Cereal Milk, Durban Kush, Garlic Breath, Gary Payton, Grape Oz, Item 9, Lava Breath, Meow, Muffinz, Peach Crescendo, Peach Kush, Peking Duck, Purple Papaya Punch, Raspberry, Sage N Sour, Sherb Crasher, Snozzberry, Sour Rado, Sueno, Sunset Drive, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99
The Happy Camper Cannabis Company
Big Bubba Diesel, Biker Oz, Cherry Diesel, Durban Kush, Electric Lemonade, Forza Sans Souci, Galleta, Gary Payton, Grape Oz, Ice Milk, Island, Lucky Charms, Melonz, Orange Zkittlez, Peach Kush, Peking Duck, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Strawberry Shortcake, Sunset Drive, Tart Pops, The Sauce, White Runtz, Yuck Mouth, Zookies
The Joint Denver
Gary Payton, Granola Funk, Island, Sour Melon
The Kind Castle
Gelato 41, Peach Kush, Sueno
The Spot
Banana Kush, Cherry Hills, Granola Funk, Sueno
The Spot 420
Bananaghani
The Underground Station
Frosted Jack, Galleta, Slap N Tickle, Sueno, The Sauce
Third Day Apothecary
Cherry Diesel, Garlic Breath, Grape Oz
Tumbleweed
Apple Fritter, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Cake Pop, Cereal Milk, Cherry Hills, Cookies N Cream, Garlic Breath, Georgia Pie, Gg 4, Granola Funk, Grape Oz, Grenadine, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Item 9, Koko Puffs, Lava Breath, Lemon Pepper, London Pound Cake, Medellin, Melonz, Milky Weigh, Miracle Alien Cookies, Ooh La La, Orange Zkittlez, Papaya Cake, Peach Crescendo, Pruno, Purple Papaya Punch, Raspberry, Sherb Crasher, Slap N Tickle, Snickerz, Soda, Strawberry Shortcake, Sueno, Sundae Float, Tart Pops, White Runtz
Twin Peaks Dispensary
Item 9, Miracle Alien Cookies, Peach Crescendo, Peach Pie, Slap N Tickle, Sueno, Sundae Float, The Sauce, Unicorn Poop, Yuk Mouth
Unity Rd
Big Bubba Diesel, Cherry Hills, Forza Sans Souci, Frosted Jack, Gary Payton, Gg 4, Melonz, Papaya Cake, Peach Crescendo, Peking Duck, Slap N Tickle, Sour Diesel, Sour Melon, Strawberries N Cream, Sueno, Super Sour Lemon, Tart Pops, Unicorn Poop
Verts Neighborhood Dispensary
Cherry Punch, Durban Kush, Sueno, Triangle Og
Zengold's
Bubba Berry
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Peach Pie, Raspberry, Yuk Mouth
A Cut Above
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Durban Kush, Forza Sans Souci, Gas Tanker, Island, Koko Puffs, Lava Breath, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Peach Pie, Peking Duck, Pruno, Sage N Sour, Slurricane, Sour Diesel, Sour Rado, Sunset Drive, The Sauce
Backcountry Cannabis Co.
Apple Fritter, Bananas, Cherry Hills, Durban Kush, Fubar, Sour Melon, Yuk Mouth
Berkeley Disensary
Granola Funk, La Kush Cake, Lava Breath, Peach Kush, Strawberry Milk, Tart Pops
Big Medicine Cannabissary
Garlic Breath
Boulder Wellness Center
Medellin
Breckenridge Organic Therapy
Apple Fritter, Big Bubba Diesel, Triangle Og
Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, La Kush Cake, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pineapple Blast, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap And Tickle, Slurricane, Snickerz, Sour Melon, Sour Rado, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Sueno, Sundae Float, Sunset Drive, Tart Pop, Tart Pops, Thai, The Sauce, Triangle Og, Unicorn Poop, Wedding Crasher, White Runtz, Wookie Fruit, Yuck Mouth, Yuk Mouth, Zookies
Cherry Peak Dispensary
Apple Fritter, Banana Kush, Blood Orange, Cereal Milk, Chemmy Jones, Durban Kush, Granola Funk, Headband Kush, Koko Puffs, La Kush Cake, Layer Cake, Meow, Miracle Alien Cookies, Orange Zkittlez, Peach Crescendo, Peach Pie, Runtz, Slurricane, Sour Rado, Sueno, Tart Pops, White Runtz
Chronic Therapy
Strawberries N Cream
Colorado Harvest Company
Biker Oz, Flow, Granola Funk, Headband Kush, Lava Breath, Milky Weigh, Papaya Cake, Peach Kush, Peking Duck, Pruno, Sour Melon, Sour Orange Zkittles, Sundae Float, Tart Pops
Cookies
Forza Sans Souci, Miracle Alien Cookies, Ooh La La
Denvers Kush Club
Apple Fritter, Midnight, Muffinz, Noon, Peach Kush
Doctors Orders
Item 9, Peach Crescendo, Ritas Cherry, Runtz, Snickerz, Sour Melon
Drift
Gelato 41, Infinity, White 99
Eclipse Cannabis
Ice Cream Cake, Mac
Elevated
Cherry Hills, Durban Kush, Melonz, Strawberry Shortcake
EmJ's
Bubba Berry, Cherry Diesel, Cherry Hills, Colorado Cool Aid, Forza Sans Souci, Grape Oz, Layer Cake, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Strawberry Milk, Sueno, Sunset Drive, The Sauce, Unicorn Poop
Emerald Fields
Cherry Punch, Durban Kush, Forza Sans Souci, Gary Payton, Ice Milk, Melonz, Midnight, Milky Weigh, Muffinz, Noon, Orange Zkittlez, Peach Kush, Peking Duck, Strawberry Milk, Sueno, Triangle Og, Yuk Mouth
Euflora
Cake Pop, Cherry Diesel, Forza Sans Souci, Garlic Breath, Gg 4, Layer Cake, Peking Duck, Snickerz, Super Sour Lemon
Fountain Organics
Pineapple Blast, The Sauce
Golden Meds
Apple Fritter, Ice Cream Cake, Ice Milk, Koko Puffs, Melonz, Muffinz, Sherb Crasher, Sunset Drive, Yuk Mouth
Golden Meds
Cake Pop, Cherry Hills, Dosi, Gg 4, Granola Funk, Grape Oz, Headband Kush, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno
Green Dragon
Forza Sans Souci, Gas Tanker, Orange Zkittlez, Peach Crescendo
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Bubba Berry, Cake Pop, Cherry Diesel, Cherry Punch, Forza Sans Souci, Gas Tanker, Grape Oz, Headband Kush, Item 9, Koko Puffs, Lava Breath, Melonz, Pineapple Blast, Ritas Cherry, Sage N Sour, Sour Orange Zkittles, Strawberry Milk, Sueno, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop
Herbs 4 You
Gas Tanker, Peach Crescendo, Purple Marmalade, Sour Diesel, Super Sour Lemon, Yuk Mouth
High Octane Dispensary
Biker Oz, Gary Payton, Triangle Og
High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Papaya Cake, Sundae Float, Triangle Og
High Plainz Strains
Durban Kush, Forza Sans Souci, Galleta, Ice Cream Cake, Ice Milk, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Pruno, Purple Marmalade, Snickerz, Strawberries N Cream, Sueno, Super Sour Lemon, Triangle Og, White 99, White Runtz, Yuk Mouth
Higher Grade
Bubba Berry, Cherry Diesel
Kanopya Springs
Item 9, Sueno, Tart Pops
Karmaceuticals
Chemmy Jones, Peking Duck, Sage N Sour, White 99, White Runtz
Kind Care Of Colorado
Ice Cream Cake, Island, Lava Breath, Peach Crescendo, Purple Marmalade, Slurricane
Kinfolk Farms
Big Bubba Diesel, Cherry Hills, Fubar, Gas Tanker, Larry, Layer Cake, Muffinz, Orange Zkittlez, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Wookie Fruit, Yuk Mouth
LOVA co
Apple Fritter, Durban Kush, Ice Milk, Medellin, Sage N Sour
LaConte's Denver
Cherry Diesel, Durban Kush
Lakeshore Cannabis
Apple Fritter, Big Bubba Diesel, Blood Orange, Bubba Berry, Cookies Cream, Galleta, Gary Payton, Granola Funk, Island, Item 9, Melonz, Peking Duck, Ritas Cherry, Slurricane, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Tart Pops, The Sauce, Triangle Og, Wedding Crasher, Wookie Fruit
Lightshade
Apple Fritter, Cereal Milk, Chem 4, Cherry Diesel, Flow, Forza Sans Souci, Gelato 41, Ice Cream Cake, Item 9, Koko Puffs, Lava Breath, Layer Cake, Lucky Charms, Midnight, Miracle Alien Cookies, Peach Crescendo, Peach Kush, Rain Dance, Ritas Cherry, Runtz, Slap N Tickle, Sour Flower, Sour Melon, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop, White Runtz, Yuk Mouth
Living Rose Wellness
Gas Tanker, Granola Funk, Grape Oz, Item 9, Layer Cake, Melons, Milky Weigh
Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Purple Marmalade, Sage N Sour, Slap N Tickle, Strawberry Milk, Sueno, Sunset Drive, Super Sour Lemon
Magnolia Rd.
Cherry Hills, Headband Kush, Koko Puffs, Muffinz, Papaya Cake, Peach Kush, Sage N Sour, Strawberry Shortcake, The Sauce
Magnolia Road Cannabis Co
Bananas, Forza Sans Souci, Fubar, Gas Tanker, La Kush Cake, Layer Cake, Orange Zkittlez, Peach Crescendo, Peach Pie, Sueno, Yuk Mouth
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon

July 10, 2020

Commercial Marijuana Growers Learning How to Brand Themselves

Written by: THOMAS MITCHELL

Veritas is one of several wholesale cannabis producers with a growing profile.
Veritas is one of several wholesale cannabis producers with a growing profile. / Scott Lentz

Veritas is one of several wholesale cannabis producers with a growing profile. Scott Lentz

After years of operating under the radar, Colorado's commercial marijuana growers are now growing their own brands and profiles. Although dispensaries are no longer required to grow the majority of weed that they sell, customers continue to seek out homegrown products, and many owners are happy to oblige. Veritas Fine Cannabis, one of Colorado's first early wholesale growers to successfully brand itself for quality buds, is a prime example of this shift.

Already respected for its acumen in the grow, Veritas extended its dank footprint by agreeing to a deal with Cookies, which calls for the Veritas growing staff to cultivate the Bay Area breeder's famous genetics for Colorado dispensaries. Quick popularity can also bring backlash, however, and Cookies caught it for high prices.

To learn more about the business behind buds, we caught up with Veritas co-founder Mike Leibowitz.

Westword: Wholesale growers didn't demand as much attention three years ago. Now we have Veritas, 710, 14er, Snaxland and more garnering real followings, waiting for strain drops. When and how do you think that changed?

Mike Leibowitz: Consumer tastes have grown more refined as Colorado’s cannabis market matured, which establishes the demand for premium brands like Veritas and Cookies. Selling pre-packaged flower, branded and on display just like well-known edibles, has allowed us and other brands to establish brand loyalty for carefully cultivated flower products, and that is something that was unheard of early on in this industry.

Years ago, flower was just looked at as a generic commodity, and wholesale growers were primarily utilized as a white-label flower source for dispensaries. But it’s not like we’re growing corn or wheat here. It took years for dispensaries to educate consumers on why they should be seeking quality over quantity. Thanks to the success and popularity of brands like Cookies, the market has grown for luxury flower, and dispensaries can no longer get away with selling mediocre white-label products.

I believe that the demand for these luxury products is also rooted in the growing social media influence brands have on Instagram, and being able to turn that hype into word-of-mouth advertising. People tell their friends about this amazing, exotic strain they saw on an influencer’s feed. Now that friend is following the brand and looking for a dispensary that is getting the next product drop. There has always been a segment of cannabis consumers looking for unique products, and now that segment has grown so much that dispensaries are catering specifically to that crowd.

So many strains come and go over the years, and few actually stick around. Why is that?

Strains come and go based on a combination of consumer demand and growers’ interest. To stay relevant as a brand, you have to always have something different and unique to offer. When a cultivator can introduce an exotic strain in limited supply, that’s an ideal situation to build hype and demand for new strains.

From a cultivator’s standpoint, cannabis provides so much terpene-loaded territory to explore. At Veritas, we have a vast library of genetics and we really do thrive off experimenting with different phenotypes and developing new cultivars. There will always be classic consumer favorites, which we have mastered, but we believe we are at our best as cultivators when we are taking strains in new directions.

How much have commercially desirable cannabis flavors developed over the years? I don't remember doughy, cakey or even garlic flavors being so popular in 2015.

The number of consumers looking for desirable cannabis flavors is growing every year, and the fact that people are lining up for craft cannabis is proof. At Veritas, we were excited to bring in luxury flower brand Cookies to the Colorado market, and it’s a testament to the brand’s reputation that we’re consistently selling out our product drops for these coveted, uniquely flavored strains. There’s only so much Cookies to go around.

Inside the Veritas cultivation.
Inside the Veritas cultivation. / Scott Lentz

We look at the driving force of this consumer behavior as a result of the generational changes in cannabis purchasing decisions. It’s often easy to forget, but we are coming up on a generation of adults in Colorado that have only purchased cannabis from dispensaries. With that comes a different level of product knowledge and more educated consumer preferences. Older consumers were used to buying cannabis under the table and having very limited options, so they are not going to have the same motivations, like making terpene-driven purchasing decisions. Younger generations are also more brand-conscious and looking for unique experiences.

Cannabis prices are increasing again at the dispensary. Do you think cannabis will ever reach a point of consistent price points, like a $10 six-pack?

As the cannabis business becomes more normalized over time, I think yes, we will have consistent price points. However, the current market is still so reactive that it will be some time before we get to that. The coronavirus really affected the forecasts for this year's market. It wasn’t particularly bad for business, but it played a big role in supply and demand. Currently, our market in Colorado is kind of dry; however, six weeks ago it wasn’t. That is the instability the pandemic caused to the supply chain. Purchases are being driven by outside factors like stay-at-home orders or Denver momentarily deciding to close dispensaries. Some dispensaries may keep prices consistent to establish their store’s reputation, but you won’t see harmonious pricing across the board any time soon.

Speaking of prices, I saw an eighth of Cookies Pancake for sale for $70 yesterday. What are your thoughts on that? Would you ever pay that much for an eighth of weed?

If you are hunting for boutique cannabis, the price is 100 percent worth it. For a special occasion, you might splurge on $100 champagne instead of $20 sparkling wine. You are paying for a higher-quality product, and you will, in fact, get what you pay for. If you want to experience Cookies, it’s understood that you’re not buying a mass-produced, low-tier eighth with a high price tag. You’re paying for a unique, painstakingly cultivated cannabis strain. The demand for Cookies is through the roof right now.

The pricing backlash comes from the old-school mindset of buying the most you can for the least amount of cash. With Cookies or the Veritas suite of flower, less is more, and our quality is bar none. It’s time to start thinking about cannabis like any other consumer good. The more cannabis can be accepted as something normal and not vilified, the more the market will be normalized. Thinking about cannabis in the same light as other mainstream retail products will lead us to appropriately valuing quality.

What are some of your favorite strains right now? Any new cultivars we should be looking for this summer or fall?

I am in love with all of the Cookies strains, but I think, so far, Cake Mix and Project 4510 are at the top of my list. All Cookies strains are a hot commodity right now and hard to get, but they are unique and well worth it. From Veritas, our Granola Funk and Scooby Snax are my go-to strains. Also, at Higher Grade dispensaries (I'm a co-owner), we have some in-house crosses that have been really interesting, like Birthday Dawg (Birthday Cake x Stardawg) and our new Koko Puffs (Kimbo Kush x Triple OG) strain, which is coated with crystals. Fruit strains always pick up in popularity during the summer, so be on the lookout for those. At the end of the day, there are so many great strains to choose from right now, my advice would be to try something new.

Source: https://www.westword.com/marijuana/commercial-marijuana-growers-brand-themselves-veritas-11736407?fbclid=IwAR0zVox-5ZUmD2vi-H2EJZNegnmOAo5NWf4CV4SSZM-iorukPVjQCKhKq5g

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