The Happy Camper Cannabis Company
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Dosi, Galleta, Gary Payton, Georgia Pie, Granola Funk, Grape Oz, Island, Mac 1, Melonz, Og, Orange Zkittlez, Peach Crescendo, Peach Kush, Peking Duck, Pruno, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Snickerz, Sour Melon, Sour Rado, Strawberry Milk, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Zookies
The Underground Station
Big Bubba Diesel, Frosted Jack, Galleta, Slap N Tickle, Strawberry Shortcake, Sueno, The Sauce
Tumbleweed
Big Bubba Diesel, Biker Oz, Blood Orange, Cherry Hills, Galleta, Gary Payton, Georgia Pie, Gg 4, Grape Oz, Infinity, Koko Puffs, Lemon Pepper, Lions Mane, Medellin, Melonz, Meow, Milky Weigh, Og, Ooh La La, Purple Papaya Punch, Raspberry, Sherb Crasher, Snickerz, Sueno, Sundae Float, Toxic, Unicorn Poop
Twin Peaks Dispensary
Apple Fritter, Blood Orange, Gary Payton, Gas Tanker, Item 9, Orange Zkittlez, Peach Crescendo, Peach Kush, Peking Duck, Slap N Tickle, Sueno, Sundae Float, The Sauce, White 99
Verts Neighborhood Dispensary
Durban Kush, Sueno
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Og, Raspberry
Backcountry Cannabis Co.
Bananas, Fubar, Galleta
Berkeley Disensary
Blood Orange, Bubba Berry, Cereal Milk, Cherry Hills, Granola Funk, Lava Breath, Sour Melon, Unicorn Poop
Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Og, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Sage N Sour, Sherb Crasher, Slurricane, Snickerz, Sour Melon, Strawberry Flame, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Tart Pops, The Sauce, Toxic, Triangle Og, White Runtz, Wookie Fruit, Zookies
Cherry Peak Dispensary
Big Bubba Diesel, Chemmy Jones, Cherry Hills, Cherry Punch, Galleta, Gary Payton, Gg 4, Granola Funk, Ice Cream Cake, Island, Koko Puffs, La Kush Cake, Melonz, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slurricane, The Sauce
Denvers Kush Club
Strawberry Shortcake
Doctors Orders
Garlic Breath, Purple Papaya Punch, Snickerz
Elevated
Cherry Hills, Durban Kush, Melonz, Pineapple Blast, Strawberry Shortcake
Emerald Fields
Biker Oz, Bubba Berry, Cherry Hills, Cherry Punch, Durban Kush, Galleta, Island, La Kush Cake, Melonz, Og, Peach Pie, Peking Duck, Pruno, Slurricane, Strawberry Milk, Tart Pops, Wookie Fruit
Euflora
Cake Pop, Cherry Diesel, Galleta, Garlic Breath, Gg 4, Og, Peking Duck, Slap N Tickle, Snickerz, Super Sour Lemon
Golden Meds
Cake Pop, Cherry Hills, Gg 4, Granola Funk, Grape Oz, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno, Super Sour Lemon
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Sunset Drive, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Koko Puffs, Sage N Sour
High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Melonz, Papaya Cake, Papaya Punch, Sundae Float, Triangle Og
High Plainz Strains
Bananaghani, Ice Milk, Koko Puffs, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Peach Crescendo, Snickerz, Strawberries N Cream, Strawberry Shortcake
Kanopya Springs
Item 9, Sueno, Tart Pops
Kind Care Of Colorado
Garlic Cookies, Georgia Pie, Ice Cream Cake, Island
Kinfolk Farms
Big Bubba Diesel, Chemmy Jones, Cherry Diesel, Fubar, Garlic Cookies, Gas Tanker, Larry, Layer Cake, Melonz, Muffinz, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Toxic, Unicorn Poop, Wookie Fruit
LOVA co
Apple Fritter, Medellin, Muffinz, Sage N Sour, Slap N Tickle
LaConte's Denver
Cherry Diesel, Durban Kush, Wedding Crasher
Lakeshore Cannabis
Bubba Berry, Galleta, Gary Payton, Granola Funk, Peking Duck, Slurricane, Strawberry Shortcake, Tart Pops, Triangle Og
Lightshade
Apple Fritter, Chem 4, Georgia Pie, Lucky Charms, Miracle Alien Cookies, Rain Dance, Slap N Tickle, Strawberry Milk, Sueno, Sundae Float, Tart Pops, White Runtz
Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Garlic Breath, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Og, Purple Marmalade, Sage N Sour, Sherb Crasher, Slap N Tickle, Strawberry Milk, Sueno, Sugar Rush, Sunset Drive, Super Sour Lemon
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Galleta, Gary Payton, Gas Tanker, Gg 4, Grape Oz, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Og, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz, Zookies
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Big Bubba Diesel, Biker Oz, Bubba Berry, Cherry Diesel, Durban Kush, Garlic Breath, Gary Payton, Georgia Pie, Granola Funk, Headband Kush, Ice Cream Cake, Ice Milk, Item 9, Lava Breath, Layer Cake, Melonz, Milky Weigh, Muffinz, Papaya Cake, Peach Kush, Purple Marmalade, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Snickerz, Sour Orange Zkittles, Strawberry Flame, Sueno, Super Sour Lemon, The Sauce, Yuk Mouth
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cookies N Cream, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Muffinz, Og, Papaya Cake, Peach Crescendo, Strawberries N Cream, Strawberry Milk, Strawberry Shortcake, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Cake Pop, Gorilla Glue, Granola Funk, Ice Milk, Lava Breath, Muffinz, Papaya Cake, Raspberry, Sherb Crasher, Slurricane, Strawberries N Cream, Sundae Float, Tart Pops, Wedding Crasher
Natures Medicine
Apple Fritter, Bananas, Bubba Berry, Cherry Punch, Colorado Cool Aid, Fubar, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Strawberries N Cream, Sueno, Super Sour Lemon, White 99
Rocky Mountain Blaze
Raspberry, The Sauce
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Medellin, Melonz, Papaya Cake, Peach Kush, Raspberry, Sherb Crasher, Snickerz, Sunset Drive, Super Charger, The Soap, Triangle Og, Yuk Mouth
Rocky Road
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Hills, Galleta, Granola Funk, Grape Oz, Melonz, Muffinz, Papaya Cake, Purple Marmalade, Ritas Cherry, Slurricane, Sour Orange Zkittles, Sueno, Tart Pops, The Sauce
Roots RX
Cherry Hills, Headband Kush, Ice Cream Cake, Sueno
Roots Rx
Apple Fritter, Banana Kush, Big Bubba Diesel, Blood Orange, Cherry Hills, Garlic Cookies, Gg 4, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Sage N Sour, Sour Rado, Strawberry Shortcake, Sueno, Tart Pops, Triangle Og, White 99, Wookie Fruit
Simply Pure
Blood Orange, Cherry Diesel, Gary Payton, Georgia Pie, Item 9, Lava Breath, Meow, Muffinz, Orange Zkittlez, Papaya Cake, Slap N Tickle, Sour Melon, The Sauce, Triangle Og, White Runtz
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Banana Kush, Bananas, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Docs Cake, Forza Sans Souci, Fubar, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Gg 4, Granola Funk, Grape Oz, Headband Kush, Island, La Kush Cake, Layer Cake, Melonz, Meow, Milky Weigh, Muffinz, Og, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peking Duck, Pruno, Purple Papaya Punch, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Sueno, Tart Pops, The Sauce, Toxic, Triangle Og, Wookie Fruit
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Gelato 41, Infinity, Layer Cake, Peking Duck, Sage N Sour, Sueno, Sunset Drive, Toxic, Triangle Og, White 99, Yuk Mouth
Star buds
Layer Cake, Meow, Og, Sueno, Sunset Drive, Triangle Og, Yuk Mouth
The Dispo
Apple Fritter, Banana Kush, Bubba Berry, Gary Payton, Island, Lava Breath, Milky Weigh, Peach Kush, Skywalker, Slap N Tickle, The Sauce
The Green House
Grape Oz, Lava Breath, Peking Duck
The Green Solution
Apple Fritter, Biker Oz, Blood Orange, Blue Sherbert, Grape Oz, Lava Breath, Meow, Muffinz, Orange Zkittlez, Peach Crescendo, Peking Duck, Pineapple Blast, Sherb Crasher, Snickerz, Strawberries N Cream, Strawberry Shortcake, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99

March 22, 2022

Behind the Scenes at the Veritas Cannabis Design Studio

Step inside our cannabis design studio and take a tour with Art Director Sarah Egener.

At Veritas, we’re inspired every day by the incredible crop of artists who call Colorado home. Wherever you look—from the ski slopes and hiking trails to the city streets—local art is peeking out, from outdoor gear to urban alleys.

And we love to elevate the talents blowing us away in our own backyard. Creativity and cannabis go hand in hand, after all.

You can’t spell Veritas without “art.” As part of our quest to collaborate with local creatives for custom skis with Icelantic, eye-catching graphic T’s and new murals in our community, we knew we’d need someone on our team who could bring our vision and aesthetic to life. 

Lucky for us, we found Sarah Egener. As our Art Director, she quickly established our brand guidelines before turning to graphic designer McKeever Spruck to flesh things out further. Together, this pair is responsible for crafting most of our visual brand. That means unique designs for special Veritas packaging, merch, stickers, collabs and much more.

Here, Sarah talks about her approach to cannabis design, why partnering with local artists rocks, and how Veritas’s signature dime jar design came to be.

Q: With the exception of guest artists, has design at Veritas always been done in-house?

Sarah Egener: Before I joined, Veritas had a logo, a typeset and a few merch designs. That was basically it. For my interview project, I was asked to design a label for pre-packed eighths. The label I made for my interview project is actually the classic black-and-gold label you’ll see on Veritas eighths today! To create the larger visual brand of Veritas, I brought on Mckeever, who specializes in graphic art, and I continue to source local artists wherever possible as well.

Q: What’s your process for determining and approving new design ideas?

SE: We work as a team to brainstorm product development. Once we’ve done that, the design team starts getting creative and drafting up looks. Though everyone on the Veritas marketing team is creative, McKeever and I are the ones tasked with turning our group’s vision into a reality.

Q: How would you describe your approach to cannabis-specific design?

SE: Art is really fun to look at after smoking—or however you may choose to consume. I think anybody can attest to that. It can evoke a deeper, more emotional experience and connect the dots of our memories. I try to focus inwards and look deeply at art when I consume cannabis. We’ve actually commissioned several art pieces from our artist family to create a gallery of work at Veritas HQ. We are really passionate when it comes to ensuring cannabis transcends the “stoner stigma.” We’re here to show that you can be a stoner and enjoy collecting, making or appreciating incredible art too. We also want to support local artists in their careers because we appreciate what they do. 

Q: What inspired the artwork used for Veritas’s Dime Jars and Pheno Hunt packaging?

SE: In cannabis culture, back in the day a dime bag was $10 worth of random flower in a plastic baggie. The idea is that we’re bringing people back, but now they're getting a great product in a nice glass jar with a nice silver label on it. It’s meant to remind people about how far we've come as an industry. 

Pheno Hunts are special box drops, so we like to go more strain-specific with the art and brand the entire pheno hunt. It just makes it more special and allows us to show off our artistic talent as a brand.

Q: Are there any hidden meanings or easter eggs in your designs?

SE: I love how art is open to interpretation and making your own connections. Some of our designs do take inspiration from other Colorado brands and outdoors brands. For example, our “Support Your Local Grower” design pays homage to Patagonia's look.

Q: What is the intended reaction you hope to elicit when a customer sees Veritas packaging?SE: It should look clean, sleek, professional—and most importantly, informative. Our strain chart, for example, provides info on everything from category experience to lineage to weight. It’s important to educate, whether we’re speaking to connoisseurs or inspiring future connoisseurs. Packaging should serve to welcome people into the cannabis community. It doesn’t have to be loud or aggressive. As we’ve proven, cannabis can be sold in elegant, professional packaging and succeed just fine.

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