SILVERPEAK APOTHECARY
Bobby Boucher, Cake Pop, Miracle Alien Cookies, Pineapple Blast
SIMPLY PURE
Cake Pop, Cherry Diesel, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado, Strawberry Banana, Tart Pops, Unicorn Poop
SOLACE MEDS LLC - FC
Cake Pop, Garlic Breath, Grape OZ, Miracle Alien Cookies, OG Sin, Pineapple Blast, Purple Papaya Punch, Sour Rado, Tart Pops
Solace Meds - WR
Cake Pop, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sage N Sour, Sour Rado, Tart Pops
Solace Meds Broadway
Cake Pop, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sage N Sour, Sour Rado, Tart Pops
Solace Meds Colfax
Garlic Breath, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sky 600, Sour Rado, Tart Pops
Solace Meds FOCO Medical
Sunset Drive, Unicorn Poop
Standing Akimbo
Cake Pop, Cookies N Cream, Garlic Breath, Pineapple Blast, Sage N Sour, Sunset Drive
THE JOINT BY CANNABIS
Cake Pop, Miracle Alien Cookies, Snickerz
THE KIND CASTLE
Bobby Boucher, Miracle Alien Cookies, Pineapple Blast, Scooby Snax
The 404
Bobby Boucher, Cherry Diesel, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Scooby Snax, Tart Pops
The 64 Store
Purple Papaya Punch, Sky 600, Sunset Drive, Unicorn Poop
The Dispo (REC)
Cake Pop, Cherry Diesel, Garlic Breath, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sage N Sour, Scooby Snax, Sky 600, Sour Rado, Strawberry Banana, Tart Pops, Unicorn Poop
The Happy Camper Palisade
Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Scooby Snax, Tart Pops
Trill Alternatives
Bobby Boucher, Forbidden Melonz #8, Miracle Alien Cookies, Scooby Snax, Sour Rado, Tart Pops
Tumbleweed Carbondale
Garlic Breath, LA Kush Cake, Miracle Alien Cookies
Tumbleweed Debeque
Bobby Boucher, Cake Pop, Cherry Diesel, Grape OZ
Twin Peaks Dispensary
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado, Tart Pops, Unicorn Poop
VERTS
Bobby Boucher, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Scooby Snax
Wolf Pac - Pueblo West
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado
Wolf Pac Cannabis Federal
LA Kush Cake, Miracle Alien Cookies, Sage N Sour, Snickerz, Unicorn Poop
A Cut Above - Springs med
Purple Papaya Punch, Sky 600, Sunset Drive, Unicorn Poop
A Cut Above - med Denver
Sunset Drive, Unicorn Poop
A Cut Above - rec
Cake Pop, Forbidden Melonz #8, Miracle Alien Cookies, Pineapple Blast, Scooby Snax, Sour Rado, Strawberry Banana
Buddy Boy - N. Federal
Bobby Boucher, Cherry Diesel, Scooby Snax
Buddy Boy - S. Federal
Bobby Boucher, Cherry Diesel, Scooby Snax
CANNACO
Bobby Boucher, Cherry Diesel, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Scooby Snax, Tart Pops
COLORADO BEST BUDZ LLC
Cake Pop, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Scooby Snax, Sour Rado, Strawberry Banana, Unicorn Poop
COLORADO HARVEST COMPANY BROADWAY
LA Kush Cake, Miracle Alien Cookies, Scooby Snax, Snickerz, Sour Rado, Strawberry Banana, Tart Pops
COLORADO HARVEST COMPANY YALE
Forbidden Melonz #8, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Scooby Snax, Sky 600, Snickerz, Sour Rado, Strawberry Banana, Tart Pops
Canna Cabinet
Bobby Boucher, Cake Pop, Cherry Diesel, Garlic Breath, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sage N Sour, Scooby Snax, Snickerz, Sour Rado, Strawberry Banana, Tart Pops, Unicorn Poop
Cannabicare
Purple Papaya Punch, Sky 600, Sunset Drive, Unicorn Poop
Cherry Peak
Bobby Boucher, Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Purple Papaya Punch, Scooby Snax, Sour Rado, Tart Pops, Unicorn Poop
DOCTOR'S GARDEN
Grape OZ, Miracle Alien Cookies, Pineapple Blast, Tart Pops
Dabbington LLC
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado, Tart Pops, Unicorn Poop
EUFLORA 16th Street
Bobby Boucher, Cherry Diesel, Miracle Alien Cookies, Pineapple Blast, Scooby Snax
EUFLORA Buckley Rd
Bobby Boucher, Cherry Diesel, Pineapple Blast, Scooby Snax
EUFLORA Gun Club Rd
Miracle Alien Cookies, Pineapple Blast
EUFLORA Longmont
Bobby Boucher, Cherry Diesel, Pineapple Blast, Scooby Snax
Eclipse Cannabis Company
Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Snickerz, Strawberry Banana, Unicorn Poop
Emerald Fields - Glendale
Grape OZ, Miracle Alien Cookies, OG Sin, Pineapple Blast, Sage N Sour, Tart Pops
Emerald Fields - Manitou
Cake Pop, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sky 600, Sour Rado, Tart Pops
GREEN WORLD EXPRESS
Bobby Boucher, Cake Pop, Cherry Diesel, Garlic Breath, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Scooby Snax, Sour Rado, Tart Pops
Golden Meds - Sante Fe
Miracle Alien Cookies, Pineapple Blast, Sour Rado
Growlife
Unicorn Poop
High Plainz Strains 2
Bobby Boucher, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Scooby Snax, Sour Rado, Tart Pops, Unicorn Poop
Higher Grade 38th
Cookies N Cream, Sunset Drive
Higher Grade Medical (at Galena)
Sunset Drive
Higher Grade REC
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado
KIND CARE OF COLORADO LLC
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado, Tart Pops, Unicorn Poop
Karma
Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Sage N Sour, Sour Rado, Strawberry Banana, Tart Pops, Unicorn Poop
LA CASA CANNA BIS INC
Miracle Alien Cookies, Pineapple Blast, Sage N Sour
LIVE GREEN - SHERIDAN
Cake Pop, Garlic Breath, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Snickerz, Sour Rado, Tart Pops
LOVA - Aurora
Bobby Boucher, Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Snickerz, Tart Pops
LOVA - Colfax
Garlic Breath, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Purple Papaya Punch, Snickerz, Tart Pops
LOVA - Downtown
Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Scooby Snax, Snickerz, Tart Pops
LOVA - Edgewater
Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Scooby Snax, Snickerz, Sour Rado, Tart Pops
MAGNOLIA ROAD - Boulder
Cake Pop, Garlic Breath, Grape OZ, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sour Rado, Tart Pops
MOUNTAIN MEDICINALS RETAIL CENTER
Bobby Boucher, Cake Pop, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Scooby Snax
Makena
Garlic Breath, Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sour Rado, Tart Pops
NATIVE ROOTS BOULDER
Miracle Alien Cookies, Purple Papaya Punch
NATIVE ROOTS EDGEWATER
Cake Pop, Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sky 600, Sour Rado
NATIVE ROOTS Frisco - rec
Cake Pop, Garlic Breath, Miracle Alien Cookies
NATIVE ROOTS Grant St. REC
Miracle Alien Cookies, Tart Pops
NATIVE ROOTS LITTLETON
Cake Pop, Garlic Breath, Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Tart Pops
NATIVE ROOTS LONGMONT
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch
NATIVE ROOTS NORTH DENVER
Miracle Alien Cookies, Purple Papaya Punch
NATIVE ROOTS SANTA FE
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch
Native Roots Highlands
Cake Pop, Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Tart Pops
Native Roots Tower
Cake Pop, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Sour Rado, Tart Pops
Native Roots Trinidad
Garlic Breath, LA Kush Cake, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Sour Rado
OASIS CANNABIS SUPERSTORE (44th)
Miracle Alien Cookies, Sky 600, Snickerz, Sour Rado, Strawberry Banana, Unicorn Poop
OASIS CANNABIS SUPERSTORE (EVANS)
Miracle Alien Cookies, Sky 600, Snickerz, Sour Rado, Strawberry Banana, Unicorn Poop
PIG N' WHISTLE
Forbidden Melonz #8, Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Sky 600, Tart Pops
Peak North
Cake Pop, Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Tart Pops
ROOTS RX BASALT
Grape OZ, Miracle Alien Cookies
ROOTS RX Leadville
Grape OZ, Miracle Alien Cookies
Rocky Farms
Grape OZ, Miracle Alien Cookies, Purple Papaya Punch, Tart Pops
Rocky Mountain Blaze
Bobby Boucher, Cake Pop, Cherry Diesel, Grape OZ, Miracle Alien Cookies, Pineapple Blast, Purple Papaya Punch, Scooby Snax, Tart Pops, Unicorn Poop

April 21, 2021

6 weed products journalist Ricardo Baca can’t live without

Weedmaps News∙ April 20, 2021   12:00 pm PDT | Updated 22 hours ago

Ricardo Baca is a prolific veteran journalist and considered the first modern weed news editor (outside of the old High Times school). He was an editor at The Denver Post where he ran The Cannabist for over three years. Baca's place “at ground zero of the green rush” was the subject of the 2015 documentary Rolling Papers. Today, he's the CEO and founder of Grasslands, a cannabis PR company dedicated to championing journalism while helping cannabis brands tell their stories. 

In the eye of the media storm

For Baca, it's been nothing short of a “tremendous honor” to witness the historic trajectory of cannabis over the last decade so intimately.

The breaking point came in 2014, Baca told Weedmaps, when the unspoken battle still raged between cannabis advocacy media and the mainstream coverage that still parroted outdated narratives from the federal government and the war on drugs. “That's when we saw this tipping point where the work of a lot of our predecessors, people like David Downs and Ed Rosenthal, writers and journalists who had previously done legitimate cannabis journalism from a modern educated perspective, then being able to build upon what they did.”

When Baca came on to the scene in 2013, the understanding was clear that the advocacy media that had kept cannabis coverage afloat up to that point wouldn't cut it as the legal cannabis beat became a reality. “To be able to create real journalism and continue in that vein from those who came before me, and to take it to the next level with the help of a very large community, and to really change how the media covers cannabis, that has been the most tremendous honor to witness that expansion.”

Though Baca admits that his role shifting from advocacy media to mainstream cannabis journalism wasn't something he thought of in the moment, at least, not initially.

“We didn't know what we were doing at the time, we were just trained journalists covering this new beat that was newly legal, and we didn't recognize the weight of that.”

Baca continued, “Then of course, years later, especially after leaving newspapers, I recognized that what my colleagues and I did was really monolithic. David Downs and other people were out there creating legitimate journalism that held the powerful accountable, both the brands and the regulators, both sides of the equation, the prohibitionists and the advocates for legalization. But what we did was we just brought it to a different level, and got so much attention for bringing traditional journalism to an industry that desperately needed it.”

Honoring weed journalism

Having played a major role in changing the national conversation on cannabis, as well as changing the way media reports on cannabis in general, Baca strives to honor his journalism roots by making sure Grasslands follows suit. Grasslands is a cannabis marketing and PR agency with a few tech, healthcare, and government clients as well. 

As Grasslands helps cannabis brands build compelling and meaningful stories through press launches and effective media placements, the company also takes care to document the intricacies of what they're learning in cannabis marketing on a daily basis. For Baca, it's been a thrill ride to transition to his new role while still operating in the cannabis space. 

“We call ourselves a 'journalism-minded agency,' and we do everything we can to help out our partners in the media because we recognize the immense stress that they are under right now with layoffs and furloughs and reduced staffing and so much more.”

Before signing on a client to Grasslands, Baca said the company makes sure they align with their “client criteria,” which includes “recognizing the important contributions to our societies by journalists.” 

“I think that's immensely important if you're working with us,” Baca added, “because we recognize that we don't have a job without the journalists we work with.” 

Grasslands goes to great lengths to make sure journalism remains an essential pillar of their operation. The Grasslands blog features journalist Q&As where the company highlights individual journalists to give brands and others the opportunity to know them and their work. 

“We are super passionate about making sure that the public at large recognizes how journalism contributes to the very fabric of our democracy,” said Baca, “and we would not work with a brand that does not recognize that.” https://ad7a295a53e42666ebd8c5d36c30d944.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

An optimistic future for cannabis

At this point in his career, Baca sees a bright future for cannabis legalization, acceptance, and evolution as a medicine. 

“We know that we have an overwhelming percentage of Americans who support legal cannabis,” Baca said, “and I would argue that we haven't even seen anything yet. Even though this change has been monolithic, in the next decade, we will see a shift that will blow this most recent shift away in terms of acceptance.”

Baca elaborated, “As the stigma decreases and as minds open, more and more people will be opened up to the wellness potential of cannabinoids and terpenes. When you think about the amount of adult Americans who suffer from pain, anxiety, and inflammation, we're talking about a very decided majority.” When this majority feels more comfortable going to cannabis instead of over-the-counter and prescription painkillers, Baca argued, “this will improve our global wellness on a historic level that I think most people in the industry aren't even thinking about right now.”

Six products Ricardo Baca can't live without

Baca first tried weed in his teens, but the experience wasn't what he considers his proper introduction to the power of the plant. “I've never smoked anything successfully, and early unregulated edibles from my friend's kitchen were not an ideal introduction.”

Baca's revelatory cannabis experience came in 2013 in the form of a 10 milligram piece of chocolate. “I cut it up in four pieces to see what 2.5 milligrams of active THC would look and feel like, and holy shit!” Baca said. “Instantly, I woke up the next day and told my wife, 'This is my new preferred substance. I so prefer the experience we had last night to alcohol any day of the week.' I've been a convert ever since.”

Here are six weed products Ricardo Baca can't live without. 

The Puffco Peak

“Obviously this is game changing technology,” Baca said of the Puffco Peak vaporizer. “What [Puffco CEO Roger Volodarsky] and his team have done, they met the market where they were. To normalize the dab blowtorch in an innovative, tech-savvy and aesthetics-conscious way, that was genius.” 

Davinci IQ2 Vaporizer

Davinci is a Grasslands client, and Baca is proud to rep the brand's new and improved dry flower vape

“The Davinci IQ2 is certainly the best flower vaporizer on the market. With most of their competitors, there are significant airflow issues. That's what they directly addressed in this new iteration of the IQ. That airflow is on point, and I also appreciate their advancements toward dosage control. We definitely need to see more dose control in the vaporizer space.”

Veritas Sour Diesel

“It's kind of a cliche, but I've always been a Sour D guy,” said Baca, “and Veritas makes an incredible Sour D. The nose on this [flower] is insane. I Like the elevating strains, the uppers.”Find Veritas products

Grasslands Trio of Trays

Grasslands has designed a delightful trio of rolling trays now on sale at their merch store. “My IQ2 is on one with flower remnants, my keys are on the other one, they've just become a really handy tool for the house and the office.” 

A Marijuana Moment Subscription

“I'm so appreciative of all of the journalists covering the lifestyle side, the business side, and the policy side,” Baca said, “but I think we really need that policy side of reporting, especially people who are looking at what's happening federally, as well as different states and provinces. Tom Angell and his team do great work, and we've been proud supporters for years at different levels.” 

Sugar High Milk Chocolate-Covered Caramels with Sea Salt

“We have been demanding edibles to taste better,” Baca commented, “and I think the market is finally starting to catch up with that consumer demand. These caramels are un-frickin'-believable.” 

Interview by Nic Juarez. Written by Andy Andersen. Featured image courtesy of Grasslands. Graphic by David Lozada/Weedmaps