Kanopya Springs
Item 9, Sueno, Tart Pops
Karmaceuticals
Chemmy Jones, Peking Duck, Sage N Sour, White 99, White Runtz
Kind Care Of Colorado
Ice Cream Cake, Island, Lava Breath, Peach Crescendo, Purple Marmalade, Slurricane
Kinfolk Farms
Big Bubba Diesel, Cherry Hills, Fubar, Gas Tanker, Larry, Layer Cake, Muffinz, Orange Zkittlez, Papaya Cake, Peking Duck, Slap N Tickle, Sueno, Super Sour Lemon, Wookie Fruit, Yuk Mouth
LOVA co
Apple Fritter, Durban Kush, Ice Milk, Medellin, Sage N Sour
LaConte's Denver
Cherry Diesel, Durban Kush
Lakeshore Cannabis
Apple Fritter, Big Bubba Diesel, Blood Orange, Bubba Berry, Cookies Cream, Galleta, Gary Payton, Granola Funk, Island, Item 9, Melonz, Peking Duck, Ritas Cherry, Slurricane, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Tart Pops, The Sauce, Triangle Og, Wedding Crasher, Wookie Fruit
Lightshade
Apple Fritter, Cereal Milk, Chem 4, Cherry Diesel, Flow, Forza Sans Souci, Gelato 41, Ice Cream Cake, Item 9, Koko Puffs, Lava Breath, Layer Cake, Lucky Charms, Midnight, Miracle Alien Cookies, Peach Crescendo, Peach Kush, Rain Dance, Ritas Cherry, Runtz, Slap N Tickle, Sour Flower, Sour Melon, Strawberry Milk, Sueno, Sundae Float, Sunset Drive, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop, White Runtz, Yuk Mouth
Living Rose Wellness
Gas Tanker, Granola Funk, Grape Oz, Item 9, Layer Cake, Melons, Milky Weigh
Lova co
Apple Fritter, Bananaghani, Cake Pop, Cherry Punch, Cookies N Cream, Durban Kush, Gary Payton, Granola Funk, Grape Oz, Ice Cream Cake, Ice Milk, Layer Cake, Lemon P, Milky Weigh, Muffinz, Purple Marmalade, Sage N Sour, Slap N Tickle, Strawberry Milk, Sueno, Sunset Drive, Super Sour Lemon
Magnolia Rd.
Cherry Hills, Headband Kush, Koko Puffs, Muffinz, Papaya Cake, Peach Kush, Sage N Sour, Strawberry Shortcake, The Sauce
Magnolia Road Cannabis Co
Bananas, Forza Sans Souci, Fubar, Gas Tanker, La Kush Cake, Layer Cake, Orange Zkittlez, Peach Crescendo, Peach Pie, Sueno, Yuk Mouth
Magnolia Road Cannabis Co.
Big Bubba Diesel, Cherry Diesel, Grape Oz, Super Sour Lemon
Maikoh Holistics
La Kush Cake, Miracle Alien Cookies, Runtz, Snickerz
Mana Cannabis
Sueno, White 99, White Runtz
Mana Supply Company
Sueno, White 99
Medicine Man
Apple Fritter, Biker Oz, Cherry Diesel, Cherry Punch, Gary Payton, Gas Tanker, Gg 4, Infinity, La Kush Cake, Larry, Lava Breath, Meow, Orange Zkittlez, Peach Kush, Peking Duck, Pruno, Slap N Tickle, Strawberry Shortcake, Sueno, Tart Pops, White Runtz
Mile High Dispensary
Sueno
Native Roots
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cake Pop, Cereal Milk, Cherry Diesel, Durban Kush, Galleta, Garlic Breath, Gary Payton, Gas Tanker, Gelato, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Island, Item 9, Koko Puffs, La Kush Cake, Layer Cake, Melonz, Milky Weigh, Miracle Alien Cookies, Muffinz, Papaya Cake, Peach Kush, Peking Duck, Pineapple Blast, Pruno, Pudding Pop, Purple Marmalade, Rain Dance, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Sour Orange Zkittles, Strawberry Flame, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, Tart Pop, The Sauce, Triangle Og, Unicorn Poop, Yuk Mouth, Zookies
Native Roots Vail
Big Bubba Diesel, Cake Pop, Cherry Diesel, Cookies N Cream, Gg 4, Melonz, Muffinz, Ritas Cherry, Sherb Crasher, Slap N Tickle, Sour Orange Zkittles, Sueno, The Sauce
Natural Alternatives for Health
Apple Fritter, Biker Oz, Durban Kush, Koko Puffs, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Strawberry Shortcake
Nature's Herbs & Wellness
Bananaghani, Biker Oz, Cake Pop, Cookies N Cream, Dosi, Forza Sans Souci, Granola Funk, Grape Oz, Ice Cream Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Papaya Cake, Peking Duck, Pruno, Purple Marmalade, Wedding Crasher
Natures Herbs & Wellness Center
Apple Fritter, Durban Kush, Granola Funk, Ice Milk, Lava Breath, Milky Weigh, Muffinz, Papaya Cake, Sherb Crasher, Sundae Float, Yuk Mouth
Natures Kiss
Muffinz, Project 4510, Snowman
Natures Medicine
Apple Fritter, Bananas, Cherry Punch, Colorado Cool Aid, Fubar, Garlic Cookies, Georgia Pie, Item 9, Milky Weigh, Muffinz, Peach Crescendo, Slap N Tickle, Super Sour Lemon, White 99
Oasis Cannabis Superstore
Apple Fritter, Cherry Hills, Collins Ave, Gg 4, Granola Funk, Grape Oz, Ice Milk, Medellin, Milky Weigh, Papaya Cake, Peach Crescendo, Peking Duck, Pineapple Blast, Purple Marmalade, Ritas Cherry, Sour Rado, Sueno, Triangle Og, White Runtz, Wookie Fruit
Peak MJ
Cake Pop, Purple Papaya Punch, Sherb Crasher, Sundae Float, Wookie Fruit
Rocky Mountain Blaze
Bubba Berry, Forza Sans Souci, Headband Kush, Island, Layer Cake, Milky Weigh, Orange Zkittlez, Raspberry, Slap N Tickle, Strawberry Shortcake, Tart Pops, The Sauce, White 99
Rocky Mountain Cannabis
Biker Oz, Blood Orange, Cherry Hills, Forza Sans Souci, Galleta, Garlic Breath, Gelato 41, Grape Oz, Ice Milk, Melonz, Milky Weigh, Peach Kush, Raspberry, Sage N Sour, Sherb Crasher, Snickerz, Sunset Drive, Triangle Og, Yuk Mouth
Rocky Road
Bananaghani, Cereal Milk, Cherry Hills, Cherry Punch, Granola Funk, Grape Oz, Ice Cream Cake, Item 9, Lava Breath, Melonz, Midnight, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Slurricane, Sour Orange Zkittles, Strawberry Shortcake, Sueno, Tart Pops, The Sauce, Triangle Og
Roots RX
Blood Orange, Ice Cream Cake, Orange Zkittlez, Yuk Mouth
Roots Rx
Apple Fritter, Berries N Cream, Blood Orange, Cherry Hills, Durban Kush, Granola Funk, Island, Koko Puffs, Meow, Orange Zkittlez, Peach Kush, Purple Papaya Punch, Slap N Tickle, Slurricane, Strawberry Shortcake, Sueno, Sunset Drive, Super Sour Lemon, The Sauce, Wookie Fruit, Yuk Mouth
Simply Pure
Blood Orange, Gary Payton, Georgia Pie, Item 9, Lava Breath, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Slap N Tickle, Sour Melon, Triangle Og, Yuk Mouth
Smokin Gun Apothecary
Ooh La La, Yuk Mouth
Solace Meds
Apple Fritter, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Cherry Diesel, Cherry Hills, Cherry Punch, Forza Sans Souci, Garlic Breath, Gary Payton, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Island, Item 9, Koko Puffs, Lava Breath, Layer Cake, Melonz, Meow, Midnight, Milky Weigh, Miracle Alien Cookies, Muffinz, Noon, Orange Zkittlez, Peach Crescendo, Pineapple Blast, Raspberry, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Sueno, Tart Pops, The Sauce, Triangle Og, Unicorn Poop, Wookie Fruit, Yuk Mouth, Zookies
Spark
Peach Kush, Sundae Float
Star Buds
Apple Fritter, Forza Sans Souci, Galleta, Garanimals, Gelato 41, Georgia Pie, Infinity, Layer Cake, Meow, Peking Duck, Strawberry Shortcake, Sueno, Sunset Drive, Triangle Og, Unicorn Poop, White 99, Yuk Mouth
Star buds
Meow, Sueno, Sunset Drive, Triangle Og
Steel City Meds
Banana Kush, Blue Sherbert, Cake Pop, Cherry Hills, Cookies N Cream, Flow, Forza Sans Souci, Garlic Breath, Item 9, Papaya Cake, Peach Pie, Sage And Sour, Slurricane, Sour Diesel, Strawberries N Cream, Sunset Drive, The Sauce
The 404 Dispensary
Meow, Peach Crescendo, Super Sour Lemon, White Runtz
The 64 Store
Cake Pop, Forza Sans Souci, Gas Tanker, Koko Puffs, Layer Cake, Super Sour Lemon, Unicorn Poop
The Dispo
Ice Milk, Island, Peach Crescendo, Pineapple Blast, Runtz, Skywalker, Slap N Tickle
The Green Solution
Apple Fritter, Banana Kush, Biker Oz, Blood Orange, Blue Sherbert, Bubba Berry, Cereal Milk, Durban Kush, Garlic Breath, Gary Payton, Grape Oz, Item 9, Lava Breath, Meow, Muffinz, Peach Crescendo, Peach Kush, Peking Duck, Purple Papaya Punch, Raspberry, Sage N Sour, Sherb Crasher, Snozzberry, Sour Rado, Sueno, Sunset Drive, Super Sour Lemon, Triangle Og, Wedding Crasher, White 99
The Happy Camper Cannabis Company
Big Bubba Diesel, Biker Oz, Cherry Diesel, Durban Kush, Electric Lemonade, Forza Sans Souci, Galleta, Gary Payton, Grape Oz, Ice Milk, Island, Lucky Charms, Melonz, Orange Zkittlez, Peach Kush, Peking Duck, Purple Papaya Punch, Rain Dance, Ritas Cherry, Sage N Sour, Sherb Crasher, Slap N Tickle, Snickerz, Sour Melon, Strawberry Milk, Strawberry Shortcake, Sunset Drive, Tart Pops, The Sauce, White Runtz, Yuck Mouth, Zookies
The Joint Denver
Gary Payton, Granola Funk, Island, Sour Melon
The Kind Castle
Gelato 41, Peach Kush, Sueno
The Spot
Banana Kush, Cherry Hills, Granola Funk, Sueno
The Spot 420
Bananaghani
The Underground Station
Frosted Jack, Galleta, Slap N Tickle, Sueno, The Sauce
Third Day Apothecary
Cherry Diesel, Garlic Breath, Grape Oz
Tumbleweed
Apple Fritter, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Cake Pop, Cereal Milk, Cherry Hills, Cookies N Cream, Garlic Breath, Georgia Pie, Gg 4, Granola Funk, Grape Oz, Grenadine, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Item 9, Koko Puffs, Lava Breath, Lemon Pepper, London Pound Cake, Medellin, Melonz, Milky Weigh, Miracle Alien Cookies, Ooh La La, Orange Zkittlez, Papaya Cake, Peach Crescendo, Pruno, Purple Papaya Punch, Raspberry, Sherb Crasher, Slap N Tickle, Snickerz, Soda, Strawberry Shortcake, Sueno, Sundae Float, Tart Pops, White Runtz
Twin Peaks Dispensary
Item 9, Miracle Alien Cookies, Peach Crescendo, Peach Pie, Slap N Tickle, Sueno, Sundae Float, The Sauce, Unicorn Poop, Yuk Mouth
Unity Rd
Big Bubba Diesel, Cherry Hills, Forza Sans Souci, Frosted Jack, Gary Payton, Gg 4, Melonz, Papaya Cake, Peach Crescendo, Peking Duck, Slap N Tickle, Sour Diesel, Sour Melon, Strawberries N Cream, Sueno, Super Sour Lemon, Tart Pops, Unicorn Poop
Verts Neighborhood Dispensary
Cherry Punch, Durban Kush, Sueno, Triangle Og
Zengold's
Bubba Berry
1136 Yuma
Cherry Punch, Koko Puffs, Lava Breath, Miracle Alien Cookies, Peach Pie, Raspberry, Yuk Mouth
A Cut Above
Biker Oz, Blood Orange, Bubba Berry, Cherry Diesel, Durban Kush, Forza Sans Souci, Gas Tanker, Island, Koko Puffs, Lava Breath, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Peach Pie, Peking Duck, Pruno, Sage N Sour, Slurricane, Sour Diesel, Sour Rado, Sunset Drive, The Sauce
Backcountry Cannabis Co.
Apple Fritter, Bananas, Cherry Hills, Durban Kush, Fubar, Sour Melon, Yuk Mouth
Berkeley Disensary
Granola Funk, La Kush Cake, Lava Breath, Peach Kush, Strawberry Milk, Tart Pops
Big Medicine Cannabissary
Garlic Breath
Boulder Wellness Center
Medellin
Breckenridge Organic Therapy
Apple Fritter, Big Bubba Diesel, Triangle Og
Buddy Boy
Gas Tanker, Gg 4, Koko Puffs, La Kush Cake, Lucky Charms, Strawberries N Cream, Sueno, Triangle Og, Wedding Crasher, White 99
Canna Cabinet
Apple Fritter, Apples And Bananas, Banana Kush, Bananaghani, Big Bubba Diesel, Biker Oz, Blood Orange, Bubba Berry, Cereal Milk, Colorado Cool Aid, Cookies N Cream, Durban Kush, Electric Lemonade, Forza Sans Souci, Fubar, Garlic Breath, Gas Tanker, Gelato 41, Granola Funk, Grape Oz, Headband Kush, Ice Cream Cake, Ice Milk, Infinity, Island, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Medellin, Melonz, Meow, Milky Weigh, Muffinz, Orange Zkittlez, Papaya Cake, Peach Crescendo, Peach Kush, Peach Pie, Peking Duck, Pineapple Blast, Pruno, Purple Marmalade, Purple Papaya Punch, Rain Dance, Raspberry, Ritas Cherry, Runtz, Sage N Sour, Sherb Crasher, Slap And Tickle, Slurricane, Snickerz, Sour Melon, Sour Rado, Strawberry Flame, Strawberry Milk, Strawberry Shortcake, Sueno, Sundae Float, Sunset Drive, Tart Pop, Tart Pops, Thai, The Sauce, Triangle Og, Unicorn Poop, Wedding Crasher, White Runtz, Wookie Fruit, Yuck Mouth, Yuk Mouth, Zookies
Cherry Peak Dispensary
Apple Fritter, Banana Kush, Blood Orange, Cereal Milk, Chemmy Jones, Durban Kush, Granola Funk, Headband Kush, Koko Puffs, La Kush Cake, Layer Cake, Meow, Miracle Alien Cookies, Orange Zkittlez, Peach Crescendo, Peach Pie, Runtz, Slurricane, Sour Rado, Sueno, Tart Pops, White Runtz
Chronic Therapy
Strawberries N Cream
Colorado Harvest Company
Biker Oz, Flow, Granola Funk, Headband Kush, Lava Breath, Milky Weigh, Papaya Cake, Peach Kush, Peking Duck, Pruno, Sour Melon, Sour Orange Zkittles, Sundae Float, Tart Pops
Cookies
Forza Sans Souci, Miracle Alien Cookies, Ooh La La
Denvers Kush Club
Apple Fritter, Midnight, Muffinz, Noon, Peach Kush
Doctors Orders
Item 9, Peach Crescendo, Ritas Cherry, Runtz, Snickerz, Sour Melon
Drift
Gelato 41, Infinity, White 99
Eclipse Cannabis
Ice Cream Cake, Mac
Elevated
Cherry Hills, Durban Kush, Melonz, Strawberry Shortcake
EmJ's
Bubba Berry, Cherry Diesel, Cherry Hills, Colorado Cool Aid, Forza Sans Souci, Grape Oz, Layer Cake, Melonz, Milky Weigh, Orange Zkittlez, Peach Crescendo, Strawberry Milk, Sueno, Sunset Drive, The Sauce, Unicorn Poop
Emerald Fields
Cherry Punch, Durban Kush, Forza Sans Souci, Gary Payton, Ice Milk, Melonz, Midnight, Milky Weigh, Muffinz, Noon, Orange Zkittlez, Peach Kush, Peking Duck, Strawberry Milk, Sueno, Triangle Og, Yuk Mouth
Euflora
Cake Pop, Cherry Diesel, Forza Sans Souci, Garlic Breath, Gg 4, Layer Cake, Peking Duck, Snickerz, Super Sour Lemon
Fountain Organics
Pineapple Blast, The Sauce
Golden Meds
Apple Fritter, Ice Cream Cake, Ice Milk, Koko Puffs, Melonz, Muffinz, Sherb Crasher, Sunset Drive, Yuk Mouth
Golden Meds
Cake Pop, Cherry Hills, Dosi, Gg 4, Granola Funk, Grape Oz, Headband Kush, Ice Milk, Layer Cake, Papaya Cake, Sage N Sour, Strawberry Milk, Sueno
Green Dragon
Forza Sans Souci, Gas Tanker, Orange Zkittlez, Peach Crescendo
Green Pharm 2
Banana Kush, Bubba Berry, Cherry Hills, Colorado Cool Aid, Grape Oz, Ice Milk, Item 9, Koko Puffs, Miracle Alien Cookies, Orange Zkittlez, Sour Diesel, Strawberry Milk, Super Sour Lemon
Greenfields
Cake Pop, Cherry Diesel, Layer Cake, Papaya Cake, Slap N Tickle, Strawberries N Cream, Sueno
Herbal Healing
Bubba Berry, Cake Pop, Cherry Diesel, Cherry Punch, Forza Sans Souci, Gas Tanker, Grape Oz, Headband Kush, Item 9, Koko Puffs, Lava Breath, Melonz, Pineapple Blast, Ritas Cherry, Sage N Sour, Sour Orange Zkittles, Strawberry Milk, Sueno, Super Sour Lemon, Tart Pops, The Sauce, Unicorn Poop
Herbs 4 You
Gas Tanker, Peach Crescendo, Purple Marmalade, Sour Diesel, Super Sour Lemon, Yuk Mouth
High Octane Dispensary
Biker Oz, Gary Payton, Triangle Og
High Plains Strains
Bananaghani, Biker Oz, Granola Funk, Grape Oz, Layer Cake, Papaya Cake, Sundae Float, Triangle Og
High Plainz Strains
Durban Kush, Forza Sans Souci, Galleta, Ice Cream Cake, Ice Milk, Koko Puffs, La Kush Cake, Lava Breath, Layer Cake, Melonz, Meow, Muffinz, Pruno, Purple Marmalade, Snickerz, Strawberries N Cream, Sueno, Super Sour Lemon, Triangle Og, White 99, White Runtz, Yuk Mouth
Higher Grade
Bubba Berry, Cherry Diesel

December 1, 2021

5 Ways Cannabis Brands Can Win With Gift Guides

Posted on November 20, 2021 By Grasslands Staff

5 ways cannabis brands can win with gift guides

With all the holiday news and journalists’ vacation schedules, the end of the year can be a tough time for cannabis brands to earn media coverage. But there’s one way brands can cut through the noise to make sure they get in front of readers right when holiday shopping hits a fever pitch—cannabis gift guides.

WHY GIFT GUIDES ARE GREAT FOR CANNABIS BRANDS

Gift guides have become a huge resource for harried shoppers looking for everything from children’s toys to the latest tech upgrades. But they’re an especially good fit for cannabis brands for a number of reasons. Gift guides are an excellent way to get CBD or THC products into publications that don’t normally cover cannabis. For example, fashion and beauty magazines are increasingly likely to include a relaxing CBD bath bomb or infused lotion in their product roundups. 

Another reason cannabis brands can benefit from gift guides is that the format is ideal for earning trust and educating consumers. Shoppers are especially receptive to well-written, well-curated picks from reporters and editors at publications they already trust for the latest news and trends. A cannabis gift guide in a well-loved magazine feels less like an advertisement and more like word-of-mouth reviews from a familiar friend. 

That reduced barrier is particularly important for helping cannabis-curious shoppers see how a specific product might fit into their recipient’s lifestyle. Cannabis gift guides can be a great education tool for those who don’t yet know what their favorite strains are or who aren’t familiar with the latest trends and product innovations in the cannabis space. Best of all, that information can be tailored to a publication’s tried-and-true audience, helping you get in front of just the right segment of your target market.

CANNABIS GIFT GUIDES KEEP GIVING ALL YEAR LONG

Cannabis brands stand to win with gift guides not just during the winter holidays, but throughout the year. From New Year’s to 4/20, and Father’s Day to “birthday presents for her,” gift guides always provide a reliable hook for journalists. Whether you’re touting THC-infused chocolates for Valentine’s Day or the best vape pens for outdoor enthusiasts, gift guides solve a problem for shoppers throughout the year who need a little help making a purchase.

Crafting quality gift guide content, however, is easier said than done. Phone in your content with copy-and-pasted product descriptions and muddled goals and your pitch can easily end up in some editor’s slush pile. But if you want your products to make a splash, try these five tips for cannabis brands creating great gift guides.

FIVE CANNABIS GIFT GUIDE TIPS

  1. Dial in your demographics. Gift guides aren’t one-size fits all. Knowing exactly which audience you’re targeting will help journalists know where your product fits and how to tell your product’s story. Relate the recommended gift to the specific needs of your target customer and help explain how your product would fit in their lifestyle. From stocking stuffers for budget shoppers to luxe splurges for cannabis connoisseurs, your job is to show how your product solves the problem of picking the perfect gift. 
  2. Capitalize on good copy. Putting extra effort into the writing quality on your gift guide will do more than impress journalists–it will help save them time and effort. Tailoring your product descriptions to the audience, theme and publication you’re pitching helps the journalist see where your brand fits into the larger narrative they’re crafting. For example, product descriptions for ebb’s THC-infused dissolvable powder typically mention how useful the brand’s mixes are for workout recovery. That’s a strong message any time of year, but going the extra mile to relate those benefits back to the wellness goals many adopt after the holidays makes it crystal clear why ebb is a better fit for a holiday gift guide than other products.
  3. Partner up, give back and go exclusive. Another way to add value for the customer and help publications tell compelling brand stories is to partner with businesses or organizations in other industries to offer smartly curated gift boxes, altruistic incentives or limited edition products. For example, Veritas Fine Cannabis partnered with Icelantic again this year on a select number of Nomad 105 skis featuring a design by Denver-based artist and performance painter Morgan Mandala—a collaboration that has as much appeal for outdoor journalists as for those on the cannabis beat, and which celebrates the wide-ranging interests of Veritas’ target market.
  1. Plan and pitch early. By the time you’re hearing holiday jingles on the radio, you’re already late to the gift guide game. Your pitches need to be planned well ahead of time to get traction. Print publications, particularly the big household names, plan their editorial calendars and holiday coverage months in advance—usually around the time you’re counting down to summer vacation. Gift guides should be part of your year-round PR and marketing efforts. That’s not only to make sure your holiday pitches are received when editors are planning their end-of-year campaigns, but also to stay ahead of all the other opportunities each quarter.
  2. Activate affiliate networks. Affiliate marketing is getting bigger and bigger, and understanding the role affiliate networks play in today’s digital publishing landscape is crucial to getting more mileage out of your gift guides. Some publications prioritize products available on just one or two affiliate platforms—Heavy.com, for example, covers cannabis products regularly, but rarely shares items that aren’t available on Amazon. Doing your due diligence can increase your chances of getting plum placements in product recommendation articles.

Having good relationships with journalists at your target publications also goes a long way towards ensuring your cannabis gift guide pitches get successfully placed. That’s where agencies like Grasslands can help. We specialize in building strong media relationships that are crucial to securing coverage for clients. Want to learn how Grasslands can supercharge your earned media strategy? Let’s talk!

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